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Mintz Lor

Ofer Mintz recommends Alyssa Burkett for a marketing position based on her strong performance in his digital marketing class and relevant work experience. In class assignments, Alyssa developed an effective social media marketing plan for a chef and provided the best recommendations for a non-profit's internet marketing. She also demonstrated a passion for keeping up with current marketing events. Alyssa has work experience in marketing roles and her leadership skills from involvement in campus organizations will serve her well in business.

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97 views

Mintz Lor

Ofer Mintz recommends Alyssa Burkett for a marketing position based on her strong performance in his digital marketing class and relevant work experience. In class assignments, Alyssa developed an effective social media marketing plan for a chef and provided the best recommendations for a non-profit's internet marketing. She also demonstrated a passion for keeping up with current marketing events. Alyssa has work experience in marketing roles and her leadership skills from involvement in campus organizations will serve her well in business.

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OFER MINTZ

ASSISTANT PROFESSOR OF MARKETING


E.J.OURSO COLLEGE OF BUSINESS
LOUISIANA STATE UNIVERSITY

EMAIL: [email protected]
PHONE: (949) 824-8386
WEBSITE: WWW.OFERMINTZ.COM
May 2, 2016

To whom it may concern:


Its my honor to provide my recommendation for Alyssa Burkett. Alyssa was a student in my
Spring 2016 Digital Marketing class and I believe she will do exceptionally well in a digital or
traditional marketing position because of her previous work experience and her passion for the
topic demonstrated in my course.
In the class I teach, I require students to undertake an analytic approach to digital marketing. The
major assignments in the course forced Alyssa to apply the theoretical knowledge learned in my
class on real-life digital marketing analytic challenges. One of the specific assignments was in
collaboration with a local celebrity chef who wanted each of my students to provide a social
media marketing plan to expand the chefs product line to sell sauces bearing his name. Alyssa
presented a strong marketing plan that impressed our client. For another assignment, in which
students needed to provide concrete Internet marketing recommendations for a local non-profit
firm, Alyssas group did the best in the class, suggesting a mix of Google AdWords, email
marketing, and banner ads. In addition, Alyssa was very active in trying to find the latest articles
regarding marketing current events, perhaps even best in my class, demonstrating her passion for
the topic.
Alyssa also has impressive work experience with Bourbon+Blue, Elevated Events, Blue Duece
Entertainment, and Lawn Care Tech performing multiple marketing roles. Her leadership and
socialization skills, demonstrated through being a part of Sigma Sigma Sigma Sorority,
SpoonLSU, PRSSA, National Society of Leadership and Success, and the Student Activities
Board, should also help in her in the business world.
Hence, I highly recommend Alyssa Burkett for your marketing position.
Should you have any questions, feel free to contact me directly.
Sincerely,

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