m a g n i f y TECHNOLOGY

sports imaging

The finest optics plus advanced digital imaging.

Magnify your view and your

memories with Bushnell.
Save lifes best forever.
Take the superior optical engineering that produces the worlds brightest binoculars and best-selling line
of binoculars, combine it with our cutting-edge digital imaging technology and you have ImageView.
Read on, and youll also find the Instant Replay series that can record video. And a digital camera
built for the rugged demands of your outdoor lifestyle. There are some experiences you wish would
never end. Some innovative thinking by your friends at Bushnell gives you the next best thing.

The ImageView Difference.

Instant Replay.

Flip-Up LCD Screen.

ImageView Binoculars capture digital images through

their 7x or 8x optics. This provides picture quality
dramatically superior to what you get by trying to blow
up part of a photo from a regular digital camera.

Our Instant Replay binocular captures live action

so you can re-live the winning touchdown or
amazing play. This award-winning innovation is
a must-have for outdoor enthusiasts who can't
wait to share their magical moments.

Available on our top of the line ImageView cameras, the flip-up

color LCD screen allows you to see your shot before you snap
and then see it again.

Digital Camera

ImageView photo

ImageView.................................126
Instant Replay............................130
Terms.........................................131

124

125

Sports Imaging

Seize the moment. And take it with you.

imageview

8x 30mm 110833

3.2MP still pictures

16MB internal memory
SD card slot
1.5 flip-up LCD

8x 30mm 118322

2.1MP still pictures

16MB internal memory
SD card slot

10x 25mm 111026

When memories fade,

print another copy.

VGA still pictures

8MB internal memory
SD card slot

We combined the outstanding optical performance of Bushnell

binoculars with a high-resolution digital camera, so you could see the
moment with amazing clarity and save it to memory built-in RAM or
Features: SD-card slot | Tripod socket | Remote shutter
cable | USB port | USB cable and
software included

10x 25mm 111211

VGA still pictures

8MB internal memory
SD card slot
1.25 color LCD

126

enough to fit in a pocket and come in a variety of models to suit

everyone from sports fans to adventure travelers. Remember these, and
unforgettable moments are a lot easier to come by.

Model

magnification
X Obj. Lens

Size Class

Bino. Focus
system

prisim
system

prisim
glass

Lens
Coating

field of view
(ft@1000 yds. / m@1000m)

Close Focus
(ft. / m)

Exit Pupil
(mm)

eye
relief

eyecups

Weight
(oz. / g)

Adapt to
tripod

Battery

110833

8x 30

Compact

Center

Roof

BK-7

Fully

320 / 107

10 / 3

3.75

15

Fold-Down

14.8 / 419

Yes

AAA (2)

118322

8x 30

Compact

Center

Roof

BK-7

Fully

320 / 107

10 / 3

3.75

15

Fold-Down

14.5 / 411

Yes

AAA (2)

111026

10x 25

Compact

Center

Roof

BK-7

Fully

290 / 97

12 / 3.6

2.5

10

Fold-Down

10 / 283

Yes

AAA (2)

111211

10x 25

Compact

Center

Roof

BK-7

Fully

290 / 97

12 / 3.6

2.5

10

Fold-Down

11.2 / 318

Yes

AAA (2)

For everyone from sports fans to

adventure travelers, the Image
View is ideal for viewing and
recording the action. Our premium
model features 8x binocular
magnification, a five-way control
pad to command camera functions,
a color LCD screen for viewing
camera images and menu options,
and 16MB internal memory.

SD card with the push of a button. ImageView binoculars are compact

Why use a Bushnell ImageView? The lenses on typical digital cameras

simply do not provide enough magnification to deliver a real close-up view of distant subjects.
Blowing up the image (cropping and enlarging) using computer software simulates a more
powerful lens, but with a great reduction in quality. Our ImageView Digital Imaging Binoculars
capture the image through their 8x camera optics. This means your photo subjects will actually
appear eight times closer (not possible with a 3x or 5x zoom camera lens), and will be
much sharper than what you get by trying to blow up part of the photo from a regular digital
camera. The comparison below shows the dramatic difference.
digital Camera

(picture blown up to match

ImageView photo)

ImageView photo
No Magnification

(taken at same time)

(picture taken with typical digital camera)

127

Sports Imaging

imageview

For a sharp, close-up view you can keep.

Features: SD-card slot | Tripod socket |

When lifes flying by,

leave it to us to apply
the brakes.

Remote shutter cable | USB port | USB

cable and software included

Mother Nature isnt big on close-up photo ops. Lucky for you,
we are. The ImageView is a powerhouse of optical and technological
performance, combining premium Bushnell binoculars with a high-

NEW
8x 30mm 118322G

resolution digital camera. Thats right, you get a sharp view at 8x, and
the ability to capture that same 8x image in the same breath. Images are

2.1MP still pictures

16MB internal memory
SD card slot

stored on the built-in RAM or an SD card.

8x 30mm 110834

3.2MP still pictures

16MB internal memory
SD card slot
1.5 flip-up LCD

10x 25mm 111027

NEW
10x 25mm 111211G

VGA still pictures

8MB internal memory
SD card slot

VGA still pictures

8MB internal memory
SD card slot
1.25 color LCD

128

Model

magnification
X Obj. Lens

Size Class

Bino. Focus
system

prisim
system

prisim
glass

Lens
Coating

field of view
(ft@1000 yds. / m@1000m)

Close Focus
(ft. / m)

Exit Pupil
(mm)

eye
relief

eyecups

Weight
(oz. / g)

Adapt to
tripod

Battery

110834

8x 30

Compact

Center

Roof

BK-7

Fully

320 / 107

10 / 3

3.75

15

Fold-Down

8 / 419

Yes

AAA (2)

118322G

8x 30

Compact

Center

Roof

BK-7

Fully

320 / 107

10 / 3

3.75

15

Fold-Down

14.5 / 411

Yes

AAA (2)

111027

10x 25

Compact

Center

Roof

BK-7

Fully

300 / 100

12 / 3.6

2.5

10

Fold-Down

10 / 283

Yes

AAA (2)

111211G

10x 25

Compact

Center

Roof

BK-7

Fully

290 / 97

12 / 3.6

2.5

10

Fold-Down

11.2 / 318

Yes

AAA (2)

118200

8x 21

Compact

Center

Roof

BK-7

Fully

280 / 93

13 / 4

2.5

Fold-Down

9.9 / 280

Yes

AAA (2)

8x 21mm 118200
VGA still pictures
8MB internal memory

129

Sports Imaging

sports imaging

Instant Replay

Digital Imaging. Like the film camera, digital imaging uses a lens to focus

the image on a focal plane. While the film camera relies on film to capture the image,
the digital uses a sensor. As light strikes the array of picture elements (pixels) that

terminology

make up the sensor, its converted to a current thats passed on to a digital or A-D

Make your own

weekend highlight reel.

converter. From the A-D converter, algorithms are applied to the signal, converting

Great for instant replays, this incredible piece of sports imaging

Digital Imaging Sensors. There are Silicon chips consisting of millions of tiny photo
diodes, which convert light into an electronic signal.

it to a digital image file.

technology captures short video clips and high-resolution digital photos

CCD and CMOS. The two types of sensors used to capture images in digital cameras.
Both can produce excellent results.
CCD (Charge Coupled Device): sensor type use in the full-size Instant Replay
and the Outdoor Camera.

while you view with stunning clarity at 8x. Use its 1.5 flip-up LCD
to view your pictures and review footage in 5- to 60-second loops
or continuous video. For your next outdoor adventure or sporting

CMOS (Complementary Metal-Oxide Semiconductor): sensor type used

in all ImageView models and the compact Instant Replay.

event, implement Instant Replay binoculars. You can relive the

Pixels and Megapixels. Pixels are the tiny squares of color like dots on a newspaper
photo or grains on a photographic print that make up a digital image. The higher the pixel count,
the higher the photographic resolution. A megapixel (MP) equals one million pixels.

moment anytime.

Interpolation. A method of increasing the number of pixels in an image after it is

photographed. The pixels actually captured by the cameras sensor are rapidly analyzed by software
that creates and adds new similar pixels to the photo file. Some Bushnell imaging optics provide
user options for higher interpolated resolution settings.
Resolution and File Size. The number of pixels used to produce a digital photo is the
primary factor that determines resolution, or ability to reproduce fine detail. More pixels equal higher
resolution, and a larger data file.

Features: 8x magnification | 30mm objective

lens | BK-7 roof prisms | Fully coated
optics | 5-megapixel still pictures | SD card
slot | Neck strap and carrying case | 1.5
flip-up LCD | 5-60 second instant replay video
loops or continuous video | 16MB
internal memory

File Compression or Quality. In addition to high- and low-resolution settings, many

digital cameras provide options for selecting the amount of file compression applied when photos are
stored in memory. Higher-quality settings use less compression, but take up more storage space.
Storage Cards: Digital Film. These are small removable flash memory devices used
to hold image data from a digital camera, reducing or eliminating the need for high-capacity internal
memory. Most Bushnell digital imaging optics have a slot, for an SD (Secure Digital) card, the most
common type currently used.

8x 30mm
118325

Camera Settings. The default automatic setting on digital cameras works fine
in most situations, but some cameras will also let the user override auto and adjust
one or more of the following if necessary or preferred:
EV (Exposure Value): Also known as exposure compensation. Allows setting
deliberate under- or overexposure by a fine amount, such as +1.5 EV (one and
a half steps overexposed).
ISO (Sensitivity): As with film, low ISO numbers (100200) will produce
the highest quality but require the most light. Higher ISO settings will allow
photos in low light without flash, or faster shutter speeds to stop action, but with
increasingly noticeable digital noise.
Scene Presets: Some cameras let the user select from several preprogrammed
scenes, which optimize internal camera settings (aperture, shutter speed,
point of focus, light metering) for common types of subjects or situations, most
commonly Landscape, Sports/Action, Portrait and Night Scene.
White BalancE: Auto white balance identifies a white reference point (wall,
clouds, etc.) in a scene and applies overall color correction if needed, so whites
retain a neutral appearance. If this produces poor results, presets for daylight,
cloudy, tungsten and fluorescent lighting are often available.
Special Features
Self Timer: When selected, the photo is taken following a short delay after the shutter
button is pressed. Used to prevent camera shake, or to include yourself in the photo.
Sequential Shot: Shoots a quick burst of multiple frames (usually 35 in a row),
to increase chances of capturing the action.
Movie Mode: Allows the camera to shoot and play back short video clips.
These are usually stored in the common avi format, and can be played on any
computer with Windows Media Player, QuickTime, or other software.

USB Mass Storage. Cameras with USB mass storage dont need a driver for Windows 2000/
SP. Connect the camera to your PC, and it will be identified as a Removable Disk, just as if it were an
external hard drive. Your photo files are stored in a folder on this disk, and can be copied or moved
to the location of your choice or opened directly from the camera within your photo software.

130

Model

magnification
X Obj. Lens

Size Class

Bino. Focus
system

prisim
system

prisim
glass

Lens
Coating

field of view
(ft@1000 yds. / m@1000m)

Close Focus
(ft. / m)

Exit Pupil
(mm)

eye
relief

eyecups

Weight
(oz. / g)

Adapt to
tripod

Battery

118325

8x 30

Compact

Center

Roof

BK-7

Fully

320 / 107

10 / 3

3.75

15

Fold-Down

14.8 / 419

Yes

AAA (2)

Flash Memory. Flash memory is non-volatile, meaning it retains the photo files and user
settings even if the power source is removed for a long period of time. Many cameras have electronic
components that preserve the memory contents for a few minutes to allow time to change batteries.
However, its always wise to download photos before changing batteries or storing the camera away.

131