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Methodology For Assignment # 2: Preface (Success or Failure of ABC Product/Brand/Firm)

This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

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21 views

Methodology For Assignment # 2: Preface (Success or Failure of ABC Product/Brand/Firm)

This document outlines the methodology for analyzing the success or failure of an ABC product, brand, or firm. It involves examining the company's history, objectives, structure, retail format, products, competitors, market share, marketing strategy, advertising strategy, supply chain design, demand analysis, forecasting, procurement, inventory management, production, warehousing, automation use, vendor management, demand management, order fulfillment, manufacturing flow, product R&D, customer service, future outlook, supply chain strengths and weaknesses, and providing conclusions and recommendations.

Uploaded by

talhaqm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Methodology for Assignment # 2

Preface (Success or Failure of ABC Product/Brand/Firm)


1. Introduction and History
2. Objective/Mission
3. Firm Structure
4. Retail Format/ Merchandising & Offered Products
5. Competitors
6. Market Share/ Position
7. Marketing Strategy, Brand Image, Positioning, Retail Marketing Mix
8. Advertisement Strategy

9. Supply Chain Design/ Structure


a. Demand Analysis
b. Forecasting
c. Procurement (techniques, Markets, Sources, Suppliers)
d. Inbound Inventory Mgt
e. Outbound Inventory Mgt
f. Production/Manufacturing
g. Warehousing Mgt
h. Automation, use of IT/advance tools

Interaction/ Impact of ABC Brand/Products Supply Chain on following:10. Vendor Mgt


11. Demand Mgt
12. Order Fulfillment
13. Manufacturing Flow Mgt
14. Product Research & Development
15. Customer Service
16. Future Outlook of Product/Brand/Firm
17. Strengths or weaknesses of their SC
18. Conclusion
19. Recommendations

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