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Internet Advertising: Presentation by

Internet advertising allows companies to interact directly with customers through various online formats. It is an appealing option compared to traditional television and print ads due to lower costs, ability to personalize ads, track ad performance through metrics like clicks and views, and target audiences based on location. Common types of online ads include banner ads, pop-up ads, email marketing, and paid search engine listings. While effective for advertisers, spamming raises issues due to its unsolicited nature, though technologies and legislation aim to address this problem.

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235 views

Internet Advertising: Presentation by

Internet advertising allows companies to interact directly with customers through various online formats. It is an appealing option compared to traditional television and print ads due to lower costs, ability to personalize ads, track ad performance through metrics like clicks and views, and target audiences based on location. Common types of online ads include banner ads, pop-up ads, email marketing, and paid search engine listings. While effective for advertisers, spamming raises issues due to its unsolicited nature, though technologies and legislation aim to address this problem.

Uploaded by

shabirtly
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Internet advertising

Presentation by :
Internet Advertising

 Advertising is an attempt to disseminate


information in order to affect buyer-seller
transactions
 Interactive marketing: Online marketing,
enabled by the Internet, in which advertisers
can interact directly with customers and
consumers can interact with
advertisers/vendors
Why Internet advertising?

 Television viewers are migrating to the Internet


 Statistics are not readily available on ads in a print
publication or on TV
 Cost
 Richness of format
 Personalization
 Timeliness
 Participation
 Location-basis
 Digital branding
Internet advertising terminology
 ad views: The number of times users call up a
page that has a banner on it during a specific time
period; known as impressions or page views
 button
 page
 Visit: A series of requests during one navigation
of a Web site; a pause of request for a certain
length of time ends a visit
 Unique visit: A count of the number of visitors to
a site, regardless of how many pages are viewed
per visit
 Stickiness Characteristic that influences the
average length of time a visitor stays in a site
 Click (click-through or ad click): A count made
each time a visitor clicks on an advertising banner
to access the advertiser‘s Web site
 CPM (cost per thousand impressions): The fee an
advertiser pays for each 1,000 times a page with a
banner ad is shown
 Hit: Request for data from a Web page or file
Internet advertising is advertising on
the Internet
Online advertising

legitimate one illegitimate one


 search engine advertising,  spamming
 advertising networks and
opt-in e-mail advertising
Banner Ads
 Banner: On a Web page, a graphic advertising
display linked to the advertiser’s Web page
 Keyword banners: Banner ads that appear when
a predetermined word is queried from a search
engine
 Random banners: Banner ads that appear at
random, not as the result of the viewer’s action
banners
 Banner swapping: An agreement between
two companies to each display the other’s
banner ad on its Web site
 Banner exchanges: Markets in which
companies can trade or exchange placement
of banner ads on each other’s Web sites
Advertising Methods
 Pop-up ad: An ad that appears before, after,
or during Internet surfing or when reading e-
mail
 Pop-under ad: An ad that appears underneath
the current browser window, so when the
user closes the active window, they see the ad
Pop-up
ad
 Interstitial: An initial Web page or a portion of
it that is used to capture the user’s attention for
a short time while other content is loading
 Users can remove these ads by simply closing
them or by installing software to block them
E-mail advertising
mailing lists via e-mail
 advantages
 low cost

 the ability to reach a wide variety

of targeted audiences
URLs

 Universal Resource Locators


 Search engines allow companies to submit URLs
for free
 Difficult to make the top of several lists
 Improve ranking in the search engine by simply
adding, removing, or changing a few sentences
 Paid search engine inclusion
URLs
Advertising in chat rooms

 vendors frequently sponsor chat rooms


 advertisers cycle through messages and target the
chatters again and again
 advertising can become more thematic
 used as one-to-one connections between a
company and its customers
Why is it difficult to control
spamming?
 spammers send millions of e-mails, shifting
Internet accounts to avoid detection
 use cloaking, they strip away clues (name and
address) about where spam originates
 server substitutes fake addresses
 many spam messages are sent undetected through
unregulated Asian e-mail routes
 spamming is done from outside the U. S.
Solutions to spamming

 Antispam legislation is underway in many


countries
 ISPs and e-mail providers (Yahoo, MSN, AOL)
 junk-mail filters
 automatic junk-mail deleters
 blockers of certain URLs and e-mail addresses
 Spam-filtering site for a country
THANK YOU

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