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P&G Benefits of CRM

CRM allows companies to collect customer data in one place to understand preferences and determine marketing strategies, helps forecast sales and judge the potential impact of campaigns, and provides standardized customer data and customer experience management solutions to improve aftersales service and support.

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Kshitij Gupta
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125 views2 pages

P&G Benefits of CRM

CRM allows companies to collect customer data in one place to understand preferences and determine marketing strategies, helps forecast sales and judge the potential impact of campaigns, and provides standardized customer data and customer experience management solutions to improve aftersales service and support.

Uploaded by

Kshitij Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Benefits Of CRM

Statistical forecast of next 12 months

Platform where customer data is collected, compiled


and managed

Helps to Judge Customer Preferences

Deciding the marketing Strategies to be used

Determine potential impact of


marketing campaign
Standardized was data is seen across
different departments
Customer experience management
solutions
Aftersales service and technical
support

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