Social Media Plan
Best Practices
Why you should use these platforms
Causes social interaction
Engages your audience
Social media is conversational and gets people talking about your club
Integrates your message using video, images and audio
Goals through social media
Increase followers and club members
Encourage people to join
Raise awareness
Keep people informed about events, discussions, fundraisers and any
activities the club is involved in
How will you achieve this?
Know your social media audience
76% of women were users of social networking sites, compared
with 72% of men.
89% of social media users are 18-29 years old
Facebook is used by 71% of all adult Americans
64% of Facebook users visit the site on a daily basis
47% of Facebook users main reason they use the site is for
pictures and videos
Among adult Facebook users the average number of friends is 338
(Statistical info- Source: Social Networking Fact Sheet-Pew Research)
Social media sites
Facebook is used by 71% of adults
LinkedIn and Pinterest is used by 28% of adults
Instagram is used by 26% of adults
Twitter is used by 23%
Levels of engagement
71% of social media time is used from a mobile device
On average the U.S. spends 16 minutes on social
media every hour
Facebook
63% of social media users use Facebook daily
23% of Facebook users login at least 5 times per day
Instagram
57% of social media users use Instagram daily
Twitter
46% of social media users use Twitter daily
Rules of Engagement
Timing is everything
Important to know when the highest percentage of your audience is logged into
their social media accounts, so that when you share your content you will get
maximum exposure.
Be interactive
1.
Like, share and retweet any post that is relevant to the club or represents the
clubs mission statement.
2.
Try to provide commentary back to people when they comment on your posts. It
will make the club seem more personal
How often you should be posting
Facebook
2 posts per day
Post 7 days a week
Twitter
5 times per weekday from midnight to 10 p.m.
7 times per weekend
Never more than once per hour
Instagram
Post engagement doesnt drop off, so post as many times as you want as long as
your posts are quality and have meaning
80 characters or less get 66% more engagement
Best times to post on Facebook
The best times to post on Facebook are 14 p.m. late into the week and on
weekends.
Saturday and Sunday at 121 p.m.
Thursday and Friday at 14 p.m.
Facebook engagement spikes 10% on Fridays
Wednesday at 3 p.m.
1 p.m. will get you the most shares
3 p.m. will get you the most clicks
Best times to post on Twitter
The optimaltimes to tweet are 123 p.m.
Peak time is at 5 p.m.
During the workweek is the best, though depending on content you may have a
more active audience on the weekend.
Best days to tweet are Monday-Friday
Wednesday at noon and 56 p.m.
MondayFriday at 123 p.m. and 5 p.m.
For maximum retweets, post at 12 p.m. and 5 p.m.
Best times to post on Instagram
The best time to post is between 2-3 p.m., and later between
8-9 p.m.
Monday and Thursday at any time other than34 p.m.
Posting a video on Instagram at 9 p.m. gets 34% more
interactions
Content- photos generate higher
engagement
Facebook
53% more likes
104% more comments
87% more shares
Twitter
36% increase in clicks
31% increase in visits
41% increase in retweets
48% increase in favorites
55% increase in leads
Being ethical and legal when posting
pictures
Material on the internet is protected by copyright. You have no legal right to
copy other peoples work or make it public on the internet.
Use pictures you took, created, or use copyright free images
If you have permission always attribute it to the owner
Dont put online anything that might embarrass you later or cause another
person embarrassment.
Social media tools are very public and so it is important that you consider how
what you write and publish online might impact on your reputation or others
reputations
Accounts you should follow
Western accounts
WWWU Environmental Club
Associated Students of Western Washington University
Huxley College of the Environment
Other accounts
Hugg
Care2
Ecourls
Fema
MindBodyGreen
Planet Green
Proposed hashtags
#beprepared
#amendtheEarth
#greenjustice
#bethechange
#tipTuesday
Themes
Stick to the themes and guidelines of your club
Always post content that is relevant to your mission statement and goals
Only post relevant information that relates to SEEDR, your club members, the
environment, social justice issues, disasters and disaster reduction.
Try to use the same hashtags to get them trending.
Weekly Plan
Schedule your posts
Make sure you are being consistent with
your posts
Try to include a picture/visual with every
post if you can
Make your posts interactive
Monday
Facebook
1.
Promote event/calendar for the week. This will serve as an update on the club
2.
Post a true or false question (see example)
Twitter
1.
Share blog/article/news
2.
Post a quick fact/fun fact
3.
Share blog/article/news
4.
Post an interactive question
5.
Post pictures/update on what the club is doing (behind the scenes)
Tuesday
Facebook
1.
Post a quote/fact relating to environmental justice and try to
include an environmental picture (see example)
2.
Post a tip on how to be more environmental friendly or how to
get prepared for a disaster using #tipTuesday
Twitter
1.
Share blog/article/news
2.
Post a quote
3.
Share blog/article/news
4.
Post a did you know question
5.
Post the tip you posted on Facebook on how to be more
environmental friendly or how to get prepared for a disaster
using #tipTuesday
Wednesday
Dont be that person during an
emergencye
Facebook
1.
Post a funny meme/humor picture (See example)
2.
Share a blog post or interesting article that relates to SEEDR
Twitter
1.
Share blog/article/news
2.
Post a quick fact/fun fact
3.
Share blog/article/news
4.
Short promotion/reminder on upcoming event or what the club
is working on
5.
Share blog/article/news
Be confidnt by bei ng pr epared.
It could save your life.
Thursday
Facebook
1.
Post next event information or update on the club try to
include pictures or a flyer (see example)
2.
Share a vine/Video of the day
Twitter
1.
Share blog/article/news
2.
Post an interesting photo of the day
3.
Share blog/article/news
4.
Short update on the club or post about important
information on the club
5.
Post a quote
Friday
Facebook
1.
Share a blog post that is relevant to SEEDR or local
issues
2.
Fill in the blank post (see example)
Twitter
1.
Share blog/article/news
2.
Post a quick fact
3.
Share blog/article/news
4.
Post behind the scenes pictures of the
club/event/activity
5.
Post an interactive question
Saturday
Facebook
1.
Share an article on local news/related issues at Western or in the
local communities (see example)
2.
Post a Did you know? Can be about the club, community, school, or
worldwide issues
Twitter
1.
Share blog/article/news
2.
Post a quote
3.
Share blog/article/news
4.
Post a funny meme or photo with a funny caption
5.
Share blog/article/news
6.
Create a poll and ask a short question for your followers to reply
7.
Share a vine
Sunday
Facebook
1.
Profile a club member (see example, but make sure to include a
picture of them)
2.
Post a fun fact or something that is interesting
Twitter
1.
Share blog/article/news
2.
Post a quick fact/ fun fact
3.
Share blog/article/news
4.
Post a picture of the day that can be of the club, the environment
or something engaging
5.
Share blog/article/news
6.
Post a quick reminder about the next meeting for the upcoming
week
7.
Post a true or False question
Important reminders
It is important to make a weekly plan of posts and to follow it, but if an
emergency happens or something that is big or urgent make sure you post
about it right away.
When sharing a blog/article/news on twitter these can be retweets from
other accounts or something that you post that is relevant to SEEDR. It can be
at WWU, in Bellingham, or even worldwide. Post the link, then provide a short
caption.
When posting a true or false, fill in the blank, or question make sure to
provide the answer before the next day.
When tweeting about topics related to WWU make sure to hashtag #WWU or
#Western because it will get more interactions.
In general on Twitter try to use hashtags because it will get more interactions.
Social media during a disaster
First post or sentence should always be about thoughts and condolences are
with the victims.
Dont jump to conclusions.
Only post confirmed information.
Its ok to post more than usual during a disaster to keep people updated, but
be sensitive to the victims, families and community.
Dont provide any opinion in any of the posts.
Start with We are sorry for...
Social media can boost your clubs
membership, followers and raise
awareness for you club.
It should be one of your best friends!
