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This document provides references for sources used in a paper or report on topics related to customer satisfaction, brand loyalty, innovation, competitive advantage, and strategic management. The references are organized alphabetically and include journal articles, book chapters, and government publications published between 1988 and 2012.

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891 views

Scribd 1references

This document provides references for sources used in a paper or report on topics related to customer satisfaction, brand loyalty, innovation, competitive advantage, and strategic management. The references are organized alphabetically and include journal articles, book chapters, and government publications published between 1988 and 2012.

Uploaded by

bypassthecortex
Copyright
© © All Rights Reserved
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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REFERENCES

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Bredrup, H.(1995) Competitivenes and competitive advantage, In : Rolstadas, A. (ed.)


Performance management: a business process benchmarking approach. London :
Kluwer Academic Publishers, pp. 43-60
Gommans, M., Krishnan, K.S. & Scheffold,K.B.(2001).From brand loyalty to E-loyalty : A
conceptual framework. Journal of Economic and Social Research 3(1) 2001, pp. 4358.

Hallowell, R.(1996).The relationship of customer satisfaction, customer loyalty and


profitability : An empirical study. International Journal of Service Industry
Management. 7(4),pp.27-42.

Kotler,P. & Pfoertsch, W.(2010). Ingredient Branding: Making the Invisible Visible.Berlin :
Springer-Verlag

Lee, K. & Joshi, K.(2007).An empirical investigation of customer satisfaction with


technology mediated service encounters in the context of online shopping. Journal of
Information Technology Management. 18(2), pp. 18-37

Mohammad, A.A.S.(2012). The Effect of Brand Trust and Perceived Value in Building Brand
Loyalty. International Research Journal of Finance and Economics. 85 (2012), pp.
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111-126.

OECD.(2006). Innovation and Growth in Tourism. Paris : OECD Publishing


Nemati, A.R., Khan, K. & Iftikhar, M.(2010). Impact of Innovation on Customer Satisfaction
and Brand Loyalty, A Study of Mobile Phones users in Pakistan. European Journal of
Social Sciences. 16 (2), pp. 299- 306

Muller,W.(1991). Gaining competitive advantage through customer satisfaction. European


Management Journal. 9 (2), pp. 201211

Peteraf, M. (2005) A resource-based lense on value creation, competitive advantage, and


multi-level issues in strategic management research, In : Dansereau, F. &
Yammarino, F.J. (eds.) Research in multi-level issues : Multi-level issues in
strategy and methods. Vol. 4. Oxford : Elsevier Ltd,pp. 177-188
Poza,E.J.(2010).Family Business. Mason OH : Cengage Learning
Saloner,G, Shepard,A and Podolny,J.(2001). Strategic Management. New York, NY: Wiley
The Stationery Office of the Government of the Unitwed Kingdom (2010) Management of
risk: guidance for practitioners.3rd edn.Norwich : The Stationery Office
Urabe, K.,Child,J. & Kagono,T.(1988).Innovation and management: international
comparisons. Berlin : Walter De Gruyter

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