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University of Caloocan City

This research paper aims to understand which telecommunication network provides the most satisfaction to second year marketing management students at the University of Caloocan City. Specifically, it seeks to determine which SIM card is most commonly used, measure satisfaction rates, identify problems encountered with networks and their frequency, and share findings for future reference. The study aims to be a reference for others and help network companies and retailers understand customer preferences and weaknesses to improve.

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rockerchrist
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© Attribution Non-Commercial (BY-NC)
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97 views

University of Caloocan City

This research paper aims to understand which telecommunication network provides the most satisfaction to second year marketing management students at the University of Caloocan City. Specifically, it seeks to determine which SIM card is most commonly used, measure satisfaction rates, identify problems encountered with networks and their frequency, and share findings for future reference. The study aims to be a reference for others and help network companies and retailers understand customer preferences and weaknesses to improve.

Uploaded by

rockerchrist
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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University Of Caloocan City

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Chapter 1

INTRODUCTION
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University Of Caloocan City

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THE BACKGROUND OF THE STUDY

This research paper aims to know what telecommunication network gives more

satisfaction to the second year students of marketing management and to fulfill the following

objectives:

1. To know what sim card is being used by many?

2. To know the satisfaction rate of our respondents?

3. To know if they encounter problems and how often does happen?

4. To share this particular research for future reference?


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University Of Caloocan City

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STATEMENT OF THE PROBLEM

Our main purpose in this research was to know the customer satisfaction rating

of second year marketing management students.

Specifically, our research sought to answer the following problems:

1. What SIM are you using right now?

2. How often do you reload your SIM?

3. How long you are subscribe in this network?

4. Do you encounter problems with the network you are using now?

How often it happens?

5. Are you satisfied with the services that your network provides?
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University Of Caloocan City

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SIGNIFICANCE OF THE STUDY

The researchers believed that this research is important.

It can be a source of reference for future use of other people. By the use of this

reference, you will be able to know the satisfaction of the respondents provided by their

network company.

This research also aims to know the weaknesses of the networks. This can be also

beneficial to those market researchers in doing their studies.

Retailers can be also benefit on this study for they now what network as most

preferred by their customers.


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University Of Caloocan City

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DEFINITION OF TERMS

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