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Digital Marketing Strategy

Digital marketing strategy defines how companies should hit channel leads and sales targets, budget for acquisition, conversion, retention and growth services, communicate channel benefits and enhance brands, and prioritize targeted audiences. The strategy specifies an organization's vision, goals, opportunities and activities to maximize business benefits from digital channels. Key aspects of a digital strategy include understanding business goals, competitors, customers, and desired outcomes, and setting key performance indicators. A website is the central hub for digital marketing as it is the company's place of business and destination for all campaigns and efforts.

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151 views

Digital Marketing Strategy

Digital marketing strategy defines how companies should hit channel leads and sales targets, budget for acquisition, conversion, retention and growth services, communicate channel benefits and enhance brands, and prioritize targeted audiences. The strategy specifies an organization's vision, goals, opportunities and activities to maximize business benefits from digital channels. Key aspects of a digital strategy include understanding business goals, competitors, customers, and desired outcomes, and setting key performance indicators. A website is the central hub for digital marketing as it is the company's place of business and destination for all campaigns and efforts.

Uploaded by

CHINZKALAI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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UNIT II

Digital marketing strategy

Digital marketing Strategy


Digital marketing strategydefines how companies
should: Hit our channel leads & sales targets. Budgets
for

Acquisition,

Conversion,

Retention

&

Growth,

Service. Communicate benefits of using this channel


and enhance brand, Prioritize audiences targeted
through channel.
digital strategyis the process of specifying an
organization's vision, goals, opportunities and related
activities in order to maximize the business benefits of

Components of Digital marketing Strategy


Know your business Goals
Know the competition
Know your customers
Know what you want to achieve
key performance indicators (KPIs)

Your website the hub of your digital marketing

world
your website is your place of business. You may have all sorts
of campaigns out there, tapping the far-ung reaches of
cyberspace for a rich vein of new customers, but ultimately
everything will be channeled back through a single point: your
website. That makes your website incredibly valuable. In fact,
its the single most valuable piece of digital real estate youll
ever own. Get your digital marketing strategy right and, who
knows, it could well end up being the most valuable piece of
real estate you own, period.

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