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Documentary Analysis Outline

The documentary "The Naked Brand" examines how advertising has become less effective as consumers have become more aware and knowledgeable. It focuses on CEO opinions about misleading advertisements eroding consumer trust. The documentary aims to show how companies market products and could improve advertising through transparency. It argues that while advertising was once very powerful, tactics that twist the truth now do more harm than good. Effective advertising may require new creative strategies that respect consumers without deception.

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Nicole Mangibin
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415 views3 pages

Documentary Analysis Outline

The documentary "The Naked Brand" examines how advertising has become less effective as consumers have become more aware and knowledgeable. It focuses on CEO opinions about misleading advertisements eroding consumer trust. The documentary aims to show how companies market products and could improve advertising through transparency. It argues that while advertising was once very powerful, tactics that twist the truth now do more harm than good. Effective advertising may require new creative strategies that respect consumers without deception.

Uploaded by

Nicole Mangibin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NICOLEMANGIBIN

11318643
ENGLCOMRVLC(C44)

OUTLINEFORDOCUMENTARYANALYSIS

I.INTRODUCTION
A."Advertisingcan'tbullshitanyoneanymore."
B.Overview
1.Thedocumentaryisentitled,"TheNakedBrand".
2.ThestoryisbyJeffRosenblumandJordanBerg.Theexecutive
ProducersareJordanbergandJosephDumont.ThedocumentaryisdirectedbyJeffrosenblum
andsherngleehuang.
3.Itwasmadeintheyear2013.
4.Author'sbackground
5.Experiences
6.Reputation
7.Advertisingshouldaimtobemoretruthfulratherthanmisleadingtokeeptheconsumers'trust
andtoavoidunethicalbehaviorsofconsumers.
8.Advertisinghasanimpactonthecompanyandit'sconsumers.Advertisinginvariousways
anduseofdifferenttechniquesjustto
9.Theauthors'mainpurposeistoshowtheviewershowcompaniesuseadvertisingtomarket
theirproducts.Companieshaveusedvariouswaystoinformtheconsumersoftheproductsthey
offer.
C.Leadintoyourthesisstatement
D.ThesisStatement
FocusingontheopinionsofCEOsofAmericancompanies,statingtheeffectsofadvertising
today,thedocumentaryentitled,"TheNakedBrand",hasopenedawarenesstomisleading
Advertisements,consumertrustsandhowadvertisingisnotaseffectiveasitwasbeforeand
howcompaniesaimtobecomesustainablethroughtheuseoftransparentadvertising.

II.BODY
A.Advertisingisnotaseffectiveasbefore.
1.Advertisingisnotaseffectiveasbeforesinceconsumersarenowmoreawareoftheproducts
theybuy.
2.Advertisingbackthenwasveryeffectivebutastheyearspassbyconsumersarebecoming
moreawareandinformedoftheproductsandbrandstheyconsumeandchoose.
a.Thecauseofthisproblemisthatconsumersareawareandnowmoreknowledgeableabout
whattheybuy.

b.Theeffectsofthisproblemisthatnotallconsumersbelieveinthethingstheyseein
advertisementssincetheydonottrusttheinformationgivenbyadvertisementsanymore.
3.Asolutiontothisproblemisthatadvertisersshoulduseadifferentmethodorotherwaysto
advertisetheirproductsandbecomemorecreativewithoutmisleadingtheviewers.
a.Therhetoricalappealthatistobekeptistheuseofethos.
b.Therhetoricalappealthatistobechangedispathosandlogos.
4.Withtheuseofnewmethodsandcreativestrategies,advertisingcanbeaseffectiveasbefore
withouthavingtousemisleadingwaystoattractconsumers.

B.MisleadingAdvertisements
1.Advertisingnowadaystendtobemisleadingespeciallywhenitcomestomarketingthe
product.
2.Notalladvertisementsarestatingallthefactsaboutaproduct.Theytendtotwistthetruthand
usetoolsofpersuasiontomaketheadvertisementmoreappealingtotheviewers.
a.Thecauseofthisproblemisthroughbymakingtheproductmoreappealingandinterestingto
theconsumers.
b.Theeffectsofthisproblemisthattheconsumer'strustareonthelineandtheresultof
unethicalbehaviorcomingfromtheconsumers.
3.Asolutiontothisproblemistobemoretransparentandtobemoretruthfulratherthan
misleadinglytheviewers'understandingofthead.
a.Rhetoricalappealsthataretobekeptaretheuseofethosandpathos.
b.Therhetoricalappealthatistobechangeistheuseoflogos.
4.Advertisinginamoretruthfulmannercangainthetrustoftheconsumersaswellastheir
loyaltytothecompany.
5.Misleadingadvertisementscanleadtolosingthetrustoftheconsumersaswellashowthey
viewthecompanyitselfasitdoesnotstatethetruthabouttheirproducts.

C.ConsumersTrustandunethicalbehavior

III.CONCLUSION
A.Advertisingisnotaseffectiveasitwasbefore.
B.Advertisementsshouldstrivetobemoretruthfulandpresenttheproductsinamorecreative
wayotherthanusingtoolsofpersuasionsuchaslogicalfallacies.
C.Thesisstatement
FocusingontheopinionsofCEOsofAmericancompanies,statingtheeffectsofadvertising
today,thedocumentaryentitled,"TheNakedBrand",hasopenedawarenesstomisleading
Advertisements,consumertrustsandhowadvertisingisnotaseffectiveasitwasbeforeand

howcompaniesaimtobecomesustainablethroughtheuseoftransparentadvertising.
D.Concludingstatement
Advertisingisnotthesameasbeforesinceconsumersaremoreknowledgeableofhow
companiesusethesekindsofstrategiestogainpeoplestrustandinterestaswellastogainmore
profit.

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