SHIVAJI UNIVERSITY, KOLHAPUR-416 004.

MAHARASHTRA
PHONE : EPABX-2609000
FAX 0091-0231-2691533 & 0091-0231-2692333 BOS 2609094
B
Accredited By NAAC
(2009)

, - 416 004.
: () 2609000 BOS. 2609094
: 0091-0231-2691533 2692333. e-mail : [email protected]

---------------------------------------------------------------------------------------------------------------------

Tkk-dz-@fk-fo@v-e-a@dkWelZ @6130

izfr]
lapkyd]
,e-ch-,- vf/kfoHkkx]
fkokth fo|kihB]
dksYgkiwj

fnukad%&25-08-2014

izkpk;Z]
loZ layfXur ,e-ch-,-egkfo|ky;s@bfULVV;qV]
fkokth fo|kihB]
dksYgkiwj

fok;%& ,e-ch-,-Hkkx&2 LVDpj 80%20 iWVuZ o vH;kldzekckcrlanHkZ%&bdMhy dk;kZy;kps tk-dz- SU/BOS/Com/M.B.A./5811

fn-13-08-2014 jksthps i=egksn;@egksn;k]
mijksDr fok;lanHkkZr vki.kkal vknskkUo;s dGfo.ksr ;srs dh] fn-13-08-2014
jksthP;k i=kUo;s kS{kf.kd okZ 2014-15 iklwu lq/kkfjr dj.ksr vkysyk ,e-ch-,-Hkkx& 2 ps
LVDpj o vH;kldze lh-Mh- ikBfo.ksr vkyh gksrh rh jn~n d:u lq/kkfjr ,e-ch-,-Hkkx& 2
ps LVDpj 80@20 iWVuZ uqlkj o vH;kldzekph lh-Mh-tksMysyh vkgs- rlsp mijksDr
vH;kldze fo|kihBkP;k www.unishivaji.ac.in ;k ladsrLFkGkoj miyC/k dj.ksr vkysys
vkgsrsOgk mijksDr ckc loZ lacaf/kr fo|kFkhZ o fk{kd ;kaP;k funkZukl vk.kkohdGkos]
vkiyk fo'oklw]
Sd/midqylfpo
lkscr %& ojhyizek.ks
izr%&
1-vf/kBkrk] okf.kT; fo|kkk[kk
2-v/;{k] O;olk; O;oLFkkiu vH;kl eaMG
;kauk ekfgrhlkBh
3-brj ijh{kk foHkkx&1
4-ijh{kd fu;qDrh foHkkx
5-layXurk foHkkx
;kauk ekfgrhlkBh o iq<hy vko;d R;k dk;ZokghlkBh
6-lax.kd foHkkx

SHIVAJI UNIVERSITY, KOLHAPUR

B
(2009)
Accredited By NAAC

Faculty of Commerce
Revised Syllabus For

Master of Business Administration (MBA)

Part II (Sem- III to IV )
(Subject to the modifications that will be made from time to time)
Syllabus to be implemented from June 2014 onwards.

Revised Syllabus of
Master of Business Administration (M.B.A.)
(Choice Based Credit System)
To be implemented from the academic year 2014-2015

(Introduced from June 2014 and Onwards)

1. Introduction:
Considering the current requirement and present scenario of globalization and emerging trends in
the Information Technology Industry, there is need to make student aware and synchronize with
the skills required in the industry. It is necessary to make changes in present curriculum of
MBA.
2. Objectives of the course:
The main objective of this course is to prepare the executives and managers for top level and
middle level management in public cooperative and private sector organizations. The emphasis
will therefore, be on developing a proper role perception of managerial level personnel in the
Indian context by exposing them to a wide range of relevant areas, sufficiently in depth so that
they may gain the confidence to interact with people at all levels and develop managerial skills
for translating polices into action effectively.
3. Schedule of Teaching and Examination:
This is a full time master degree programme. The curriculum of this course is two years divided
into four semesters. The teaching for Semester I and III is conducted from 1st August to 15th
November (for 14 weeks) and teaching for Semester II, and IV is conducted from 1st January to
15th April (for 14 weeks). There will be an end of semester University examination in December
and May for all the semesters. In addition there will be internal examinations for each paper
conducted by the respective Institute.
4. Eligibility for Admission:
In order to secure admission to first year of two-year full time MBA course, the candidate should
fulfill the following eligibility criteria:

Passed with minimum of 50 % marks in aggregate (45% in case of candidates of

backward class categories belonging to Maharashtra State only) in any Bachelors degree of
minimum of three years duration in any discipline recognized by the Association of Indian
Universities

Candidate should appear for the Common Entrance Test (C-MAT), GD and PI conducted
by the competent Authority of Maharashtra State for the MBA Admission.
5. Intake of the Course: As per AICTE approval

6. Structure of MBA Course: 80:20 with CBCS

4
4
4
4
4
4
4
32

20
20
20
20
20
20
20
160

80 100
80 100
80 100
80 100
80 100
80 100
80 100
640 800

25 Entrepreneurship
Development
26 Management Control System
27 Global Quality System
28 Project Report & Viva-Voce
29 Elective I- Paper-IV
30 Elective-I Paper-V
31 Elective II- Paper-IV
32 Elective-II Paper-V
Total

Total Marks

100

Uni. Exam
Marks

80

Internal
Marks

20

Subject

Weekly Theory

Total Marks

Paper No.

Uni. Exam

18
19
20
21
22
23
24

Corporate Planning & Strategic

Management
Business Ethics
Elective I- Paper-I
Elective-I Paper-II
Elective-I Paper-III
Elective-II Paper-I
Elective-II Paper-II
Elective-II Paper-III
Total

Internal
Marks

17

Subject

Weekly Theory

Paper No.

w.e.f. Academic Year 2014-15 and onwards.

MBA. Part-II Semester-III.
MBA. Part-II Semester-IV

20

80

100

4
4
4
4
4
4
4
32

20
20
20
20
20
20
20
160

80
80
80
80
80
80
80
640

100
100
100
100
100
100
100
800

One theory lecture duration is 60 minutes.

Electives (Any TWO)1. Marketing Management
2. Human Resource Management
3. Financial Management
4.Production Management
5. IT & System Management
6. Agricultural Business Management
7. Textile Management

Sr.
Paper

Semester
III
Paper I

Semester
III
Paper II

Semester
III
Paper III

Semester
IV
Paper IV

Semester
IV
Paper V

Elective I
Marketing
Management
Contemporary
Issues in
Marketing
Buying
Behavior and
Brand
Management
Marketing
Strategy and
CRM

Sales
Management
and
Advertising
Management
Retail and
Rural
marketing

Elective III
Financial
Management

Elective IV
Production
Management

Elective V
IT & System
Management

Elective VI
Agriculture &
Business Mgt.

Elective VII
Textile
Management

Indian
Financial
System

Operations
Management
Strategies

Agri- Business
Management

Fiber to Yarn
Manufacturing

Financial
Decision
Analysis

Production
Planning and
Control.

Strategic
Information
System
Management
Information
System Audit
and Security

Agricultural
Marketing

Fabric
Manufacturing

Employee
Remuneration

Project
Planning and
working
Capital
Management

Materials and
Inventory
Management

Software
Project
Management

Agripreneurship
And Project
Management

Textile
Industry in
India

Employee
Relations and
Labour Laws

Investment
Management

Global
Operations &
Logistics

Business
Process ReEngineering

International
Trade in
Agriculture

Strategic
HRM and
International
Perspective

International
Finance

World Class
Production
Management

Knowledge
Management

Agri-Business
Finance
Manage
ment

Elective II
Human
Resource
Management
Human
Resource
Planning And
Procurement.
Human Resource
Development

Retail
Management
in
Textiles &
Garment
Fashion
Industry

List of Electives with Papers.

32 Heads, Total Marks - 3200

(a) Mid-Test: ------------------------------------------------ 10 Marks

(b) Seminar/ Case Study/ Group Exercise: ----------------10 Marks
---------------Total: 20 Marks
7

Internal Examination:
1. Mini Test
2. Seminar/Case study/ Group Exercise
Internal Marks
University Theory Examination (3 hours duration) Total

10 marks
10 marks
20 marks
80 marks
100 rks

8. Nature of Examination:
1. Medium of information shall be ENGLISH. Question papers and answer papers should
be only English language.
2. University examination shall be of 80 marks for each subject.
3. The nature of university examination question paper shall be as follows.
4. In the paper of Mathematics & Statistics, OR, Information technology System
Specialization, Exercise example will be asked.

(Note- Question No. 1 and Q. No. 5 are compulsory. Attempt any two from
Question No 2, 3 and 4)
Q.1

Case Study

Q.2
Q.3
Q.4
Q.5

20 marks

Exercise example
10 marks
Exercise example
10 marks
a)
}
b)
} 20 marks
a)
}
b)
} 20 marks
a)
}
b)
} 20 marks
Short notes ( any four out of six) 20 marks

9. Standard of Passing:
a. Candidate is required to secure minimum 40% marks in Internal and University
examination and 50% in aggregate together in each subject.
b. Subject to the condition of pass at the course to the condition(c) only
50 % and above but less than 60 % - II Class
60% and above but less than 70 % - I Class
70 % and above
- I Class with Distinction.
c. No class will be awarded to any part of examination.
10 . Credit system implementation - As per the University norms
11. Passing rules1.

For admission to M.B.A. Part-II, a candidate must have cleared all papers of
and Sem-II or atleast 12 papers of sem-I and sem-II combine.

2.

The students who have completed first semester are allowed to continue for second
Semester and students who have completed 3rd Semester are allowed to continue for IV
Semester as per above rule.

12. Project Report :

Every student should go for in-plant training after the Semester- II examination.
In -Plant training duration is of 50 days.
13. Fee Structure: As per Shikshan Shulk Samiti , Govt. of Maharashtra
14. Teacher Qualification: As per AICTE norms prescribed time to time.

Sem-I

(Choice-Based Credit System)

M.B.A.-II SEM-III
Paper XVII
CORPORATE PLANNING AND STRATEGIC MANAGEMENT
Context: India has emerged as one of the most vibrant economies of the world. This vibrancy is
reflected within the organisation in terms of newer approaches to managing strategically.
Through strategic management the organization attempts to gain and maintain competitive
advantage. They strive to create their own unique approaches while trying to absorb what is best
around the world. The syllabus attempts to capture the issues in strategic management in the
Indian context.
Objectives:1. To understand conceptual and analytical framework of strategic management
2. To study strategic management process
3. To understand basic approaches in strategy formulation, implementation, evaluation and
control.
Contents:Unit No. 1:- Introduction
-Definition& nature of Corporate Planning, Advantages and disadvantages,
-Concept of strategy, levels at which strategy operates, strategic decision making, approaches to
strategic decision making
-Definition of strategic management, strategic management process,
-Strategic intent: Vision, Mission, Goals and Objectives.
-Environmental scanning and appraisal, Organisational appraisal, strategic
advantage analysis
Unit No. 2:- Strategy Formulation
-Corporate level strategies- Stability, Expansion, retrenchment, and Combination strategies
-Business level strategies- Cost leadership, Differentiation and focus business
strategy
-Strategic analysis and choice- Tools and techniques for strategic analysis, Arthur D Little Life
Cycle Approach, SWOT analysis, Ansoffs Product - Market Matrix, Vulnerability
Analysis, GAP analysis, Porters five forces model, Value-chain analysis,
Benchmarking, BCG Matrix, GE-9 Cell Matrix, TOWS Matrix, Grand Strategy
Matrix, Mckinseys 7 S framework.
Unit No. 3:- Strategy Implementation
-Interrelationship of formulation and implementation, Resource allocation, Structures for
strategies, strategic leadership, corporate culture, politics and power, Ethics and Social
responsibility, Guidelines for a Successful Responsible Firm, Functional Strategies- Financial,
marketing, personnel and operations plans and policies.
Unit No. 4:- Strategic Evaluation and Control
Overview, Strategic Control, Techniques of strategic evaluation and control,
Strategies for the Bottom of the Pyramid, Digitalisation strategies, Tailoring strategy to fit
specific industry and company situation
References:1. Strategic Management & Business Policy, Azhar Kazmi, Tata McGraw Hill,
3rd Ed. 2009.
2. Strategic Management, Concepts & Cases, Fred R. David, Pearson Education, 9th Ed.2005.
3. Competitive Advantage, Michael E. Porter, Free Press.
4. Globalisation, liberalisation and strategic Management, V. P. Michael, Himalaya Publishing
House.
5. Crafting and Executing Strategy- The quest for competitive advantage, Concept & CasesA.A. Thompson, A.J. Strickland, John E. Gamble, Arun K. Jain, Tata McGraw Hill-2010
6. Business Policy and Strategic Management, P. Subba Rao, Himalaya Publishing House

M.B.A.-II SEM. III

PAPER-XVIII
BUSINESS ETHICS
Unit-1.Business Ethics : Nature, Importance of ethics in business, philosophical foundations of
ethics, - A Changing concept & objectives of business, Social responsiveness, citizens & ethical
responsibilities.
(15 hours)

Unit-2.Basic Framework of Normative Ethics:

(15 hours)

Ethics and Decision Making

Ethical Aspects Corporate Policy
Morality and Rationality in Organisation,
Making Moral Decisions.
Conflict between personal values and organizational goals. Corporate culture.
Corporate Governance : Meaning, Importance, Institutionalizing of Ethics, Traditional view,
Contractual theory, Stake-holders theory, The Regulatory and voluntary actions, Corporate
Governance in India.

Unit-3.Ethics in Management Factors influencing Business ethics, Leadership- VisionStrategy-performance, Ethics in Business disciplines- Ethics & HRM, ethics & MarketingEthical consciousness of the markets & advertisement, Ethics in production & operation, Ethics
in finance & accounting, merger & acquisition , Ethics & IT, Ethics concern in e- commerce.
(15 hours)
Unit-4.Ethics in Indian & Global business, overview of Global business, ethical relations to
adopting host country norms, issues in negotiations, need & implementation of corporate social
responsibility at global level.

Books Recommended:
1.Business Ethics R.V. Badi & N.V. Badi
2.Ethics in Business & Management R.P.Banerjee
3.Business ethics & Professional Values A.B. Rao
4.Ethics in Management- S.A. Sherlekar
5.Business Ethics-David J. Fritsche
6.Perspectives in Business ethics- Laura Hartman
7.Business Ethics Manuel G. Velasquez.
8.Business Ethics William Shaw

(15 hours)

MBA II Semester III

Paper - XIX
Elective I - Marketing Management
Paper I - CONTEMPORARY ISSUES IN MARKETING
Unit- 1.A) Service Marketing What are services, definition, need & importance of services,
distinction between services & goods, characteristics of services, STP for services
marketing. Overview of managing demand and capacity. Marketing Mix in Service
Marketing- Product price, place, Promoting, people Moment to Truth , Service
encounters service personnel issues, emotions and service situations, service profit
chain, Physical Evidence- evidence types. Role of physical evidence, stimulus response
model, service scapes, Process- types, Service Blueprint, service process matrix,
service recovery and empowerment
B) Service Quality- Customer Expectations and Perceptions, Gap model, SERVQUAL
Model, SERVPREF Model, Marketing strategies for different services-bank,
insurance, hotel, tourism, transport, tourism, consultancy services.
Unit- 2.International Marketing-International Marketing Environment, Entry Strategies,
International organization, Export procedure & export documents, Global Strategies,
targeting and Positioning, International Marketing mix- Product Design Decisions,
Geographic expansion strategic alternatives, New product in Global Market, Global Pricing
Strategies, Global Pricing Policy alternatives, Channel Objectives and constraints, Channel
Structure, Advertising decisions in International marketing.
Unit- 3.Social Marketing- Meaning, nature, importance & scope, of social marketing, types of
non business organizations, markets involved in social marketing, developing a marketing
programme for social cause.
Unit- 4.Marketing Information System - Definition, purpose, scope, procedure, components of
MIS. Marketing Research: applications of marketing research, research process, research
design, research tools, research analysis factor, cluster, conjoint, product research,
packaging research, pricing research, promotion research, customer satisfaction research,
sales and distribution research, brand research, advertising research. Rural marketing
research.

References:
Philip Cateora, International Marketing
Francis Cherunilam, International Marketing
Christopher Lovelock, Services Marketing
Keegan Warren J, Global Marketing Management
Zeithaml, Bitner, Gremler & Pandit, Services Marketing
Helen Woodruff, Services Marketing
Zha S.M., Services Marketing
Pati Debashis, Marketing Research Universities Press (India) Pvt Ltd.,
Hyderabad., 2002.
Beri, G.C, Marketing Research: Tata McGraw Hill Publishing Company, Ltd.,
2000.
Cooper Schindler, Marketing Research, Concept & Cases
Paul Green, Donald Tull, Gerald Albaurn, Research for Marketing Decisions
Nargundkar, Marketing Research
Donald S.Tull, Del I.Hawkins, Marketing Research Measurement &
Methods
Aakar, Kumar, Day, Marketing Research
Aaker, D. A , Marketing Research: A Wiley / Hamilton Publications, New
York., 1978.
Majumadar, R. Marketing Research Text Applications and Case Studies Wiley
Eastern Ltd., 1991.
Panda Tapan, Marketing Management
Kotler Philip Marketing Management
Panwar J.S. Beyond Consumer Marketing

M.B.A.-II SEM.-III
Elective II- FINANCIAL MANAGEMENT
PAPER I - INDIAN FINANCIAL SYSTEM
1. Introduction to Indian Financial System-Over view, Organizational structure of
Indian Financial System Major Components
Financial Institutions-Regulatory, Intermediaries, Non-Intermediaries, other
Institutions RBI, SEBI, IRDA- Objectives, Functions
2. Financial Markets- Money Market - Capital Market, Money Market
3. Capital Market-Gilt-edged Securities Market, Industrial Securities Market- Primary
Market, Secondary Market/stock exchange, Development Financial Institutions.
4. Financial Services- Venture Capital, Merchant Banker Leasing Credit Rating,Insurance

Reference Books :
1)
2)
3)
4)
5)
6)
7)
8)

Financial Institutions and Markets. L.M.Bhole,

Indian Financial System. Khan M.Y.,
Indian Financial System. Pathak,
Management of Financial Services. Bhalla V.K.,
Indian Financial System. Dr.G.Ramesh Babu,
Financial markets and institutions. Gordon, Natarajan,
Indian financial system and financial operations Vasant Desai,
Financial markets and financial services. Vasant Desai,

MBA- II Sem. III

Group C Human Resource Management (Paper-I)
Unit- 1.Job Analysis Process Methods of Data collection, Job requirement.
Job Description- Purpose, content, writing, job description, job specification
Job Design-Factor affecting job design; Methods/Technique of job design.
Unit- 2 Human Resource Planning and Recruitment- HR demand forecasting HR supply
forecasting, determining number and types of people. recruitment Policy, sources Internal,
external & e-t Recruitment, evaluation and control of recruitment. Procurement of Human
Resource: Recruitment-Process, Factor affecting on requirement, recruitment practice in India
Unit- 3.Selection Human Resource-Meaning; Selection Hurdles, Placement,
Induction Programme- Objective, benefit, Content of Induction Programme; phases of Induction
Programme,Socialization-Concept, Phase of Socialization
Unit- 4. Interviewing: Types of interviews Unstructured, structured, behavioral, Job related.
Principles of interviewing Do's and Don'ts, Interviewing procedure preparation, setting
physical and mental, conduct of interview, close.
Induction and placement meaning and Objective, Induction programmes (steps) topics of
induction programme.
Books Recommended
1. Personnel Management by Edwin Flippo
2. Personnel 7 Human Resource Management-Text & Case by p. Subba Rao.
3. Human Resource Management By Garry Desslar, Pearson Education Asia.
4. Human Resource Management by S.S.Khanka, S. Chand & Co. New Delhi
5. Human Resource Management and Personal Management by Aswathappa, Tata Mc
Graw Hill, New Delhi
6. Human Resource Management by Biswajeet Patnaik Hall of India Private Limited, New
Delhi
7. Human Resource Management- An Experimental Approach by H. John Bernandin &
Joyce E.A. Russel.

Semester-III MBA PART-II

Elective IV - SYSTEM SPECILISATION
Paper I: Strategic Information System Management
Unit I
Evolving Role of IS in organization,
Strategic Information System Era, Evolving nature of Strategy and strategic planning in
organization, strategic framework, Strategic use of IS, classification, Success factors,
Organizational IS capability,
Unit II
Overview and Developing an IS Strategy
IS Strategy, Strategy implementation, strategy tools and techniques, resource based view of
strategy, Approaches to information strategy development, problems, and barriers. The
challenges of planning strategically for IS/IT today, Establishing an IS/IT strategy, process,
scope objectives and expectations, Deliverables from the IS/IT strategy process.
Unit III
IT Governance
Definition and Purpose of IT Governance ,IT Governance Assessment Maturity Model
,Integrated IT Governance Framework COBIT, Key governance Roles, Responsibilities and
Accountability, IT Governance Decision Rights, Key IT Resources and Functions to be
managed, Results of Ineffective IT Governance
Management of IT services Types of IS and services, Strategies for managing IT Infrastructure,
outsourcing strategies, guideline for outsourcing decisions, application service providers.
Unit IV :
Case studies on-IT governance
Production and manufacturing
Reference Books :
1) IT Governance, Peter Weill and Jeanne W Ross, Harward Business School Press
2) Strategies for Information Technology Governance, Wim Van Grembrgen, Idea Group
Publishing
3) IT Governance, Martin Frohlich and Kart Glasher, Gabler Publication
4) IT Governance, A Practical Guide by Christopher B Gillies
5) IT Governance : How Top managers manages IT decisions right for superior results By Peter
Weill Harward Business School Press
6) Corporate Information strategy and Management By L M Applegate
7) Information Technology Management By Raner ,Potter and Turban.
MBA Part II
Semester III
Elective V- Production Management
Paper I: Operations Management Strategies.
I) Concept of manufacturing and operations strategy :Operation strategies in global economy Todays global business conditions Formation of
operations strategy- capacity planning formulation & implementation of manufacturing
policies building competitive advantage through manufacturing policy-technology
management and competitiveness.
II) Design of organizations :Structure Human factor in production product life testing product deigning
standardization principles of diversification and implementation.
III) Product Development :Salient features Production Process design and engineering layout design of jigs and fixtures
flexible manufacturing system.
IV) Production System and Project Scheduling :
Analysis of production system, planning for project production system, crashing, manpower
planning through PERT, CPM- Utility data and time cost curves - Direct indirect cost, Optimum
cost, resources allocation and leveling project program me review Updated network
Activity based costing.
Recommended Books :1. Norman Gaither Greg Fraizer , Operations Management Thomson Asia Pvt. Ltd., Singapore.
2. Charry S. N. Production and Operations Management, Tata McGraw Hill, New Delhi.
3. Joseph S. Martin, Production & Operations Management An applied modern Approach
John Wiley and sons (Asia) Pvt. Ltd. Singapore.

MBA Semester III

Elective VI - Agricultural Business Management
Agribusiness Management
Paper No.- I
Preamble :- Agriculture is the main occupation of Indian population, since ancient period to
now-a-days also, the rate of overall development of Indian economy depends upon the growth
rate of agricultural sector. There are changes in globalization period in world economy and new
initiatives to link Indian economy with global economy so, it is essential to change the role of
Indian agriculture regarding the agricultural management, policy formulation etc. This
necessitates an understanding of the structure of Indian agriculture, agricultural products market
structure for agri-good, inputs, inputs, ok so, it is necessary to students have a knowledge of
agricultural practices.
Objectives :1)Students should know the nature of agri business management
2)To make the students aware about the basic principles of agri- business management
3)To encourage the students about the agro-processing industries in India
4)To make the students aware about the agri-input supply Industries in India.
Unit 1

Introduction Agri-business :Nature and scope of Agri-business, Importance of Agri-business Management

Difference between farm and non farm sectors,
Demand for agri products and its determining factors Supply of Agri-products
and its determinants.

Unit 2 :

Basic principles of Agri-business management :The value CACP quality & price cost of production- fixed and variable costsGross margins- comparative advantagesupplementary enterprises- Laws of returns- measurement of agricultural cost
A,B,C methods.
Agro-processing industries in India :Management and processing of Sugar industry- Dairy processing cotton
textiles Oil Seeds processing- Sericulture, Horticulture, and floriculture
processing medicinal plants. Problems and prospects of Agro-processing
industries in India.
Recent Trends in Agri-business management- ITC e-choupal, contract
farming, precision farming, and logistics in agri products in India.

Unit 3 :

Unit 4 :

Reference :1)
M.Upton & B.O. Anlloio 2)
3)

S.S. Achary N.L. Agarwal

S.K. Misra V.K. Puri

4)

Bhave S.W.

5)

Smita Diwase

6)

C.B. Mamoria

7)

Thorats Sirohis

8)
9)

Brodway Ac and A..A.

Brodway
Meena R.K. & J.S. Yadav

10)
11)

R.N.Soni
Sadhu & Singh

farming As a Business Oxford university

press. New York
Agricultural Marketing in India.
Indian Economy
Himalaya publishing House Mumbai.
Agri-Business management in India S.W.
Bhave, Pune-4
Agri-Business Management
Everest Publishing House Pune-4
Problems of Agriculture in India.
Himalaya publishing House Mumbai, Delhi.
State of Indian farmer
A millennium study Rural Infrastructure
Academic Foundation, New Delhi.
Text book of Agribusiness Management
Horticulture marketing & Post harvest
management Pointer publications Jaypur2001
Leading issues in Agricultural Economics
Fundamentals of agricultural Economics

M.B.A.-II SEM. III

Elective VII Textile Management
Paper I - FIBRE TO YARN MANUFACTURING
Objective- To understand basic concepts of fiber to yarn manufacturing
Unit-1 General: Definition of fiber
Definition of yarns (Filament, Textured yarn, Spun Staple),
Unit-2 Classification of yarns.
Fiber characteristics required for spun yarn production.
Process flow chart for conversion of staple fibres into yarns.
Unit-3 Yarns Numbering System: Direct system, indirect system, study of Tex Denier, English, Metric, Worsted, Woolen etc.
systems.
Study of folded yarn, resultant yarn count calculations, calculations of fancy yarn.
Introduction to conversions between different systems of yarn numbering.
Cotton Fiber Cultivation & Ginning: Brief description of cotton cultivation, pricking, ginning, bale packing.
Cotton varieties & their characteristics.
Unit-4 Spinning Preparatory & Spinning:a) Mixing & Blow room Objects of mixing, blowroom, opening & cleaning, .
Machines used opening & cleaning. Chute feed system.
b) Carding Objects of carding, construction of carding machine,
c) Draw frame Concept of drafting, requirement of doubling, objectives of drawframe.
d) Comber Preparatory Machine sequences used for comber preparatory, objectives of comber
preparatory.
e) Speedframe Objectives of speed frame, description of machine, delivery package,
twisting system.
f) Ring Frame Objectives of ring frame , description of machine
New Spinning Systems :- Introduction to
a) Compact spinning system.
b) Rotor spinning system.
c) Dref spinning system
d) Air Jet spinning system.
e) Twist less pinning system
Co-operative study of yarn characteristics between above spun yarns.
REFERENCE BOOKS:
1. Natural Fibres by Mathews.
2. Man Made Fibres by Moncrief.
3. Introduction to Textile Fibres byDr. H.V.S. Murthy.
4. Principles of Textile Testing by J.E. Booth.
5. The technology of short staple spinning by W.Klein, The Textile Institute
publication short staple spinning series Vol. I
6. Opening, Cleaning and Picking by Dr.Zoltan S. Staloki,The Institute of Textile Technology,
Virgina.
7. Cotton Ginning, Textile Progress, The Textile Institute Publication.
8. Carding and Drawing by Prof.A.R. Khare.
9. Cotton Carding by G.R. Merrill.
10. A Practical Guide to Combing & Drawing by W.Klein. The Textile Institute
Publication, short staple spinning series Vol.3.
11. Draw frame, Combing and Speed frame by J.H. Black. TTI publication

MBA - II Semester III

Elective - Marketing Management
Paper II - Buying Behaviour and Brand Management

Introduction to consumer Behavior: Concept and need for studying consumer behavior,
and marketing management factors influencing Consumer buying process. Consumer
Modeling: - The economic model, Learning model, psychoanalytic model, The
sociological model, The Howard Sheath model of buying behavior, The Nicosia model,
The Engel Kollat-Blackwell Model.
Industrial Organization Buying Behaviour- Participants In process industrial marketingBuying decisions involved in industrial buying process- Factors influencing industrial
buying behavior- Stages of industrial buying process.
Individual Determinants of Consumer behaviorPerception-Meaning of perception- the perceptual process- Factor responsible for
perceptual Definition.
Learning- Meaning of learning, components or elements of learning process.
Personality- Meaning Nature & characteristic of Personality, Stages in the development
of personality, personality influences and consumer behavior, self-concept or self-image.
Attitude and behavior- The concept of Attitude, Relationship between Attitude and
Behavior, Factors involved in Attitude formation
Motivation- Meaning of Motivation, Needs And goals- The Dynamic Characteristic of
Motivation.
Influence of Social class- Definition and meaning of social stratification, factors
responsible for social stratification, characteristic features of social classes, Social
influence on consumer behaviour.
Group Dynamics and Consumer Reference Group-Definition and Meaning of Group
relevant to consumer behavior, Family life cycle, Friendship Group, Formal social clubs,
Friendship Group, formal social clubs, shopping friends groups work group Reference
group
Brand Management: Meaning definition importance
& Functions of branding
Advantages & disadvantages of branding, types of brand. Managing brands- selecting
brands-selection brand name & logo, brand extension, brand rejuvenation, brand
relaunch, brand, brand proliferation, brand development through acquisition/takeover,
brand portfolio restructuring . Brand building process, Brand Equity-Meaning, brand
equity models, building brand equity, measuring brand equity, brand valuation,
managing brand equity, Brand positioning

Case studies should be discussed on topics given in syllabi.

Leon Schiffman, Leslie Lazar Kanuk, Consumer Behavior
Louden, Consumer behaviour
Hill, Alexander, Cross, Industrial Marketing
Reeder, Brierty, Reeder, Industrial Marketing Analysis, Planning and Control
Moorthi, YLR, Brand Management The Indian Experience: Vikas Publishing, House
Pvt. Ltd., 1999.
Keller, Kevin Lane, Strategic Brand Management Building, Measuring, and Managing
Brand Equity: Prentice Hall., 1998.
Moorthy, Y.L.R., Brand Management The Indian Context: Vikas Publishing House Pvt.
Ltd., 2003.
Mathur, U.C., Brand Management: Macmillan India Ltd., Delhi., 2006.
Kapferer, Jean-Noel Strategic Brand Management: Kogan Page Ltd., 1997.
Panda Tapan Marketing Management Text & Cases, Second Edition
Ramaswamy, Namakumari Marketing Management MacMilan India Ltd.
Kotler Keller Koshy, Jha Marketing Management, Marketing Management, Prentice Hall
13th Edition.

M.B.A.-II SEM.-III
GROUP B- FINANCIAL MANAGEMENT -PAPER
FINANCIAL DECISION ANALYSIS
Unit-I- Capital Structure Decision
Financial Leverage, Operating Leverages and Combined Leverage, Indifference point,
Approaches to appropriate capital structure (NI Approach, NOI Approach, Traditional Approach
and Modigliani Miller Approach) EBIT-EPS Analysis, Guidelines for planning, Capital structure
policies in practice.
Unit-II- Dividend Decision:
A) Dividend Models, Determinants of Dividend Policy Dividend policy in practice, Purpose of
Dividend Payout Ratio, Stability in Dividend Policy Dividend as Residual Payment, Legal and
Procedural Aspects of Dividend
B) Bonus Shares- regulation, reasons, deciding bonus ratio. bonus shares and stock splits.
Unit-III- Merger and Acquisition and Restructuring: Reasons for merger, Mechanics of
Merger, Cost Benefits of Merger, Terms of Merger, Takeovers, Joint ventures,
Managing and acquisition, Portfolio Restructuring, Financial Restructuring, Organizational
Restructuring.
Unit-IV- Financial Management in Sick Units- Definition of Industrial Sickness, Causes of
Sickness, Symptoms of sickness, Prediction of Sickness, Revival of a Sick Units.
Problems should be covered on following topics only.
a) Capital structure Decisions
b) Divided Decisions
c) Merger and Takeover
Books Recommended1. Financial Management- Fifth Edition- Prasanna Chandra
2. Financial Management- Van Horne, James C.
3. Financial Management and Policy- Bhalla V.K.
4. Financial Management- Khan and Jain
5. Financial Management- I.M.Pandey
6. Principles of Financial Management-R.P.Rustagi.
4. Working Capital Management- V.K.Bhalla
5. Working Capital Management- Scherr F.C.
6. Working Capital Management J.J.Hampton and C.L.Wagner
Working capital management V.K.Bhalla
Working capital management Scherr F.C.
Working capital management J.J.Hampton and C.L.Wangner

MBA- II Sem. III

Paper-II Human Resource Development
Unit-1. Human Resource Development- Concept of HRD, Objective, difference between
personal management and HRM, Origin of HRD Focus of HRD:- Development human sub
systems, development HRD Climate, Development HRD process, Ethical issues in HRD
Unit-2. Training and Development Concept, Principles of training, Difference between
training and development, methods of training (on the job and off the job) and Executive
Development Methods (Methods to develop managerial skills- decision making skills,
interpersonal skills, organization knowledge, job knowledge etc.) Model of training and
development :- 1.Identification of Training and development needs, including 3 tier training
need survey.
2.Designing training and development programmes (Process objective).
3.conduction of training and development programmes,
4.Evaluation of training and development programmes (meaning type, Kirk Partik Model), 5.
Measuring results of training and development(steps)

Unit-3. Learning and Performance Appraisal concept of learning principles of learning

theories of learning. Elements for effective integration of learning and training.
performance, appraisal-Concept essentials of performance appraisal, methods of performance
appraisal.
Career Planning- Career anchor, Career development programme:- career need assessment,
career opportunities, need opportunity alignment, designing career path.
Unit-4.Organisation Development and Evaluating HRD- Meaning of OD, phases Evaluating
HRD-HR Accounting (Objectives, Methods of Human Resource Accounting ), HR Auditing
(Scope, Process), Competency mapping, training instrument test:- Psychometric Test, Myers
Briggs Type Indication (MBTI), Passive, Aggressive and assertiveness (PAA)
References1.S.K.Bhatia Training and Development, Deep and Deep Publications Pvt. Ltd.
2.P.N.Singh, Training for Management Development, Suchandra Publication s,
3.Tapomoy Deb, Training and Development, And Books Private Limited
4.Thomas N. Garavan, Carole Hogan, Training and Development, Peatagon Press
5.Margret Anne Red Harry Barrington, Training Intervention A Jaico Book
6.Patrick Forsyth Appraising Job Performance
7.G.Pandu Naik, Training and Development, Text and cases, Excel Books

MBA PART-II
Semester-III SYSTEM SPECILISATION
Paper II - Information System Audit and Security
Unit I : IS Security
History & evolution of IS Security, Introduction to security, need for security and control,
Information system Assets, risk to information, system data and resources, definition of
information security. Computer crimes and virus Internal control, types of security Physical
security, Threats to security, physical access, fire and theft protection, environmental hazards,
logical security: Threats to security, access control- identification, authentication, authorization,
password control and management access control software.
Unit II
Data Security
Data Security : Threats to security, data access control, Back-up and recovery strategies,
data input/output control, data encryption. Telecommunication Security: Physical
security, logical access security, dials in access security, network management control,
Authentication protocols, Internet/intranet Security.

Computer configuration and operation security/ software security, start up /shut down
procedures, back up and recovery strategies, personal security, protection from people,
protection of employees.

Unit III:
Security Policy
Security policy- Administrative & technical, Security policy framework & infrastructure,
introduction to Security policies ISO standards and Practices. Domain related Security studies .
Unit IV:
IS Audit and Control
Information System: Overview of information System Auditing, Need of audit of
computers effects of computers on auditing, conducting an information system audit,
types of audit, audit procedure, audit risks, Overview of steps in a audit.
Information System Control: framework of management control, introduction, top
management control, evaluating the planning, organizing, leading and controlling
function, Basic concept of system development, management controls, programming
management controls, operation management controls.
Reference Books :
1 EDP Auditing - Ron Weber
2 PC and LAN security Stephen Cobb
3 Enterprise Security - Protecting Information Assets - Michel E. Kabey
4 Enterprise Disaster Recovery Planning Miora
5 Computer Security - Summies
6 Internet Security Derek, Alkins
7 Information security policies procedures and standards by Thomas Pettier
8 Information System Security: security Management frameworks and best Practices by
Nina Godbole.

MBA - Part II Semester - III

Production Management
Paper II : Production Planning & Control
I) Production Planning and Control Systems:Objectives of forecasting, Factors affecting accuracy of
aggregate planning,

forecast, methods of forecasting,

II) Resource Requirements Planning:MRP and CRP, Scheduling process, focused manufacturing, Scheduling of product focused
manufacturing, computerized scheduling.
III) Production Planning & control Activities :Routing, Loading, Scheduling, dispatching and PPC documents - Job
Balancing, Planning versus execution.

shop

planning,

Line

IV) Application of PPC in inventory:Materials Requirement planning, perspective , Bill by materials, master production schedules.
Books Recommended :1. Burbridge Principles of Production Control.
2. Garret Leonard J, Silver Milton Production Management Analysis.
3. Norman Gaither, Greg Faizer Operations Management Thomson Asia Pvt. Ltd.
4. Le J, Krajwewski and Larry P Ritzman, Operations Management :Strategy and Analysis, Pearson Education (Singapore ) Pvt. Ltd. Indian Branch, Delhi.

MBA- II [Semester-III]
Paper-II: Agricultural Marketing
Preamble: - The agricultural situation in India has undergone a rapid change in Economic
reform period. Investment in agricultural sector, both in public and private sectors, has risen.
Agricultural marketing policies have also undergone substantial changes. In this syllabus we
have kept in view the changes in the entire environment in which agricultural marketing system
functions. It is necessary to keep the importance at retaining some of the policies, programmes
and practices which constituted an important part of the agricultural marketing system till today.
Students have to know about the agricultural pricing and role of CACP in pricing of agri.
Products. This syllabus provides a proper knowledge & guidance about agricultural marketing.
Objectives:1) To understand the meaning, nature and structure of agricultural marketing
2) To study the marketing functions & system.
3) To study the pricing at agricultural products.
Contents:Unit No. 1) Agricultural Marketing
- Meaning and scope
- Market structure, factors influencing marketable surplus.
- Estimation of marketable and marketed surplus.
- New trends in agricultural marketing: APEDA,NAFED,MARKFED
- Characteristics of a good marketing system
- Marketing Information system.
Unit No. 2) Marketing Functions
- Meaning and Classification
- Grading and Standardisation
- Storage and Warehousing
- Packaging and Transportation
- AGMARK
- Processing and Value addition
- Future and Forward Trading

Unit No. 3) Marketing System

- Rural Marketing Types
- Marketing of farm inputs- Chemical fertilizers, seeds, pesticides, farm machinery.
- Marketing Channels
- Marketing institutions Public sector, Private sector & Cooperative sector
Unit No. 4) Pricing of Agricultural Commodities
- Pricing decisions- factors influencing pricing decisions
- Administered prices
- Role of commission for agriculture costs and prices (CACP)
- Statutory price control and rationing
- Promotion of agricultural products.
References :1. S.S. Acharya & N.L. Agarwal - Agricultural Marketing in India, oxford & IBH
publishing Co. Pvt. LTD, New Delhi
2. C.B. Memoria - Problems of Agriculture in India, Himalaya Publishing House, Mumbai.
3. Jain, Manohar Lal- Marketing of Agricultural Inputs, Himalaya Pulsing Company
Mumbai
4. Kahlon A.S. and M.V. George ,Agriculture Marketing and Price polices, allied publishers
private limited, New Delhi.
5. R.N. Soni, Leading Issues in Agricultural Economics
6. Singhal A.K.-Agricultural Marketing in India Anmol Publications New Delhi.
7. Bhattachrya B. State of Indian farmer A millennium Study in Agricultural export,
Academic Foundation New Delhi.
8. Singh and Sadhu - Fundamentals of Agriculture Economic
9. Dutta & Sundaram - Indian Economy, S. Chand publication, New Delhi.
10. Misra & Puri- Indian Economy, Himalaya Publication Mumbai.
11. Ramkishen Y, Rural and Agricultural Marketing, Jaico publishing House
Ahmedabad
12.Kulkarni M.V. Rural and Agricultural Marketing, Everest publishing
House, Pune
Websites:
1.www.Agmarknet.com
2.www.agroindian.com

M.B.A.-II SEM. III

PAPER-II
FABRIC MANUFACTURING
Objective- To understand the basic concepts of Fabric forming.
Unit-1. Introduction to fabric forming such on weaving , knitting and non-wovens. Brief general
discussion about processes involved in these methods
Unit-2. Flow chart for woven fabric
Basic terminologies like Warp, Weft, End, Pick, Selvedges
Unit-3 Warp Preparation
Object and passage of yarn through Winding machine, Functions of various
Important parts like creel, tensioner, clearer, winding drum. Features of automaticWinding
machine. Objects and passage of yarn through Beam Warping Machine. Objects and need of
Sectional Warping Machine.
Objects and need of Sizing, Functions of various important parts like creel, sow box, drying
system, and head stock.

Unit-4. Fabric Forming

i) Weaving Classification of looms. Concept of weaving of fabric. Passage of warp through the
plain loom. Various motions used on loom. Shedding,Picking, Beat Up Let off , Take Up motion
Auxiliary Motions Objects of Weft Stop Motion, Warp protecting motion, Temple, Brake
Limitations of Shuttle Loom. Features of Automatic Loom, Principles of picking of Projectile,
Rapier, Air Jet and Water Jet.
ii) Knitting Comparison of Knitting with Weaving. Structure of single jersey, Rib & Interlock
fabrics. Types of stitches and their functions. Structure of Warp Knitted fabric and its
applications.
Unit-5 Fabric Structure Introduction to interlacement of threads, methods of representation of
warp weft interlacement on graph paper. Design, draft, peg plan and denting order of plain, twill
and satin weaves
ii) Fabric weight of woven fabrics Warp, Weft. Sizing Cost,Cost of Fabric.
REFERENCE BOOKS:1) Weaving Mechanism by FOX.
2) Weaving Mechanism by Chakraborty.
3) Weaving Mechanism by N.N. Banerjee.
4) Winding & Warping by Dr. M.K. Talukdar.
5) Fancy Weaving by K.T. Aswani.
6) Textile Design & Colour by Watson.
7) Fabric Forming by Hasmukhrai.
8) Fabric Forming Systems by Peter Schwatz.
9) Knitting by Prof. D.B. Ajgaonkar.
10) Weaving Calculations by Sengupta.
11) Woven Cloth Construction by Dorries Garner.

MBA - II Semester III

Marketing Management
Paper III - Marketing Strategy and CRM
1.

2.

3.

4.

Overview of Marketing Strategy Concept, Relationship with Corporate Vision, Mission and
Objectives. Strategic Role of Marketing. Formulating and implementing marketing strategy.
Identification of attractive markets, Industry/ business analysis and sustaining competitive
advantage.
A) Strategic Implications of product Life Cycle, market Entry Strategies- Pioneer Strategy
and follower Strategy, Growth Market strategies- Market Leaders Strategies- Flanker
Strategy, Confrontation Strategy, Market Expansion, Contraction, Market follower
Strategic- Frontal Attack, Leapfrog Strategy, Flank Attack, Guerrilla Attack, Bypass
Attack. Strategic Choice for Mature Market, Strategies for declining Markets. Market
Follower Strategies, Market Nicher strategies
B) Services Strategies- Strategies for Market Leaders, challengers, followers and niche
marketers.
A) Internet Marketing & E-Commerce- Meaning & importance of E-Commerce & internet
marketing, competitive of internet marketing, Benefits & limitations of internet
marketing establishing internet marketing facility.
B) Green Marketing- Meaning & importance issues involved in green marketing- social
responsibility, pressure of government, competitive pressure cost of profit. Problems of
green marketing, green marketing strategies.
CRM: concept, CRM process, measuring CRM, CRM framework, Tangible Components of
CRM, CRM in services, CRM in product management, Zero customer defection, customer
loyalty, customer loyalty development strategies.

Case studies should be discussed on topics given in syllabi.

Boyd Walker, Mullins Larrech, Marketing Strategy Tata McGraw-Hill Publishing Company
Ltd, New Delhi.
David Aaker, Strategic Marketing Management
Sheth, Parvatiyar, Shainesh, Customer relationship Management
Jagdish Sheth, Atul Parvatiyar, Handbook of Relationship Marketing
Curry, Jay Customer Marketing Method How To Implement and Profit From
Customer Relationship Management: The Free Press., 2000.
McKenzie, Ray, Relationship Based Enterprise Powering Business Success
Through Customer Relationship Management: McGraw Hill., 2001.
Sheth, Jagdish N. Customer Relationship Management Emerging Concepts,
Tools and Applications: Tata McGraw Hill Publishing Company Ltd., 2001.
Gosney, John W. Customer Relationship Management Essentials: Prentice Hall
of India Pvt. Ltd., 2001.
Bergeron, Bryan Essential of CRM - A Guide to Customer Relationship
Management: John Wiley & Sons Inc., 2002.

M.B.A.-II SEM.-III
FINANCIAL MANAGEMENT
PAPER III- PROJECT PLANNING AND CURRENT TRENDS IN FINANCE
Unit-I- Project PlanningGeneration and screening of project ideas, Market and Demand Analysis, Technical Analysis,
Unit-II-Financial Estimates and projections- Project Financing Long Term Financing,
Appraisal of Term Loans by Financial Institutions short Term Snares of Finance, other Sources.
Unit-III-Management Cash
a. Motive, for holding Cash, Objective of case Management, Factors determine the cash needs;
Determining cash Need-Cash Budget; Techniques of Cash Management Marketable
Securities- Treasury Bills, Commercial papers, Certificates of deposit Bankers acceptance,
Inter- Corporate deposits; Cash Management Model- Baumol Model Miller-or Model,
Orglers Model
b. Receivables Management-Objective, Credit polices Credit Standards & Credit Analysis
Credit terms; cash Discount; Collection Policies.
Unit-IV- Inventory Management- Objectives; Benefits of holding inventory, Techniques of
inventory control-EOQ, stock Levels
Books Recommended
1. Projects : Planning, Analysis, Selection,
2. Implementation and Review- Prasanna Chandra
3. Financial Management- P.V.Kulkarni & B.G.Satyaprasad
4. Indirect Taxes V.S. Datye
5. Financial Management- I.M.Pandey
6. Principles of Financial Management-R.P.Rustagi.
Note- Practical Problems will be asked from cash Budget; EOQ; Levels of Stock.

MBA II Sem. III

HRM
Paper III Employee Remuneration

Unit-1. Job Evaluation :

Meaning, objectives, Principle Procedure, Methods/Techniques
Quantitative, Advantages and Problem of Job Evaluation.

of Job Evaluation: Non-

Unit-2.Wage and Salary Administration :

Meaning of Wage and Salary Administration, Purpose, Compensation, Reward, Wage level and
Wage structure, Determinants of establishing Strategic Wage plan, Rule of Wage administration
Principle of Wage and Salary Administration Ingredients of good wage plan. Executive
Compensation, Competency based pay, Challenges of Remuneration.
3.Incentives and Benefitsincentive Meaning, Feature, Determinants, Incentive plan for Blue Collar Worker, Incentive
plan for white Collar worker, Essential of effective Incentive Cafeteria Style Compensation,
Employee Benefits: Pay for time not worked, vacation and Holiday, Severance pay, Insurance
Benefits, Retirement Benefits, Personal Services and Family Friendly Benefits.
4. Wage Fixation and policyMethods of wage Fixation in India: Minimum Wage Act, Payment of Wage Act, Equal
Remuneration Act, wage Board pay commission Issue and Constraints in wage determination in
India, Issue in Indian wage policy: Bonus Act, Gratuity Act, PF, ESI, Workmens Compensation
Act.
Books Recommended1.Human Resource Management by Edwin Flippo
2. Human Resource Management by C.B.Mamoria
3. Human Resource Management by K. Ashwathappa
4. Human Resource Management by Garry Dessler,
5. Human Resource Management by V.S.P. Rao
6. Personnel Management by R.S. Diwedi
7.Industrial Laws by N.D. Kapoor.

MBA PART-II Semester-III

SYSTEM SPECILISATION
Paper III - SOFTWARE PROJECT MANAGEMENT
Unit I : Concepts of Software Project Management
Introduction to Software, Software Engineering, system Software development life cycle
Project management overview, project communication and documentation, Planning of
Software Project introduction problem definitions and developments strategy planning
project organizational structure software metrics.
System: Definition of system, business system, analyst and his role, characteristics of
system analyst, System analysis Method- Initial investigation, feasibility study, cost
benefit analysis, requirement analysis, and detailed analysis. System Analysis tools and
Techniques DFD, data dictionary, Decision tree, decision table, E-R Diagram
Planning of: defining the problems, developing solution, strategy, planning the process
(Phased model, milestone, documents etc.) Planning, organizational structure, planning
for configuration management and independent verification, planning phase dependent
tools techniques, project scheduling, measurement.
Unit II Project Management

Project Management: Characteristics of project management . project plan and review

project manager, tools CPM, PERT Gant Chart MS-Project, Risk analysis and reduction,
software project scheduling software acquisition.

Unit III: Cost Estimation

Software Cost Estimation: Introduction, software cost factors, software cost estimation
Techniques, COCOMO FPA,NPA & ROI. Estimation of software maintenance cost,
feedback control and feedback at various levels.

Unit IV System Implementation

Introduction to SCM Change Management-Plan, Process, Version Management, Defect
Management, Release Management Process, SCM Tools
Software Quality Factors, Software quality metrics Quality Assurance activities.
Case Studies on- Project organization, Identifying standards, Identifying risk
Project Management tools & estimation techniques etc.
Reference Books:
1.
2.
3.
4
5
6

Software Engineering - Roger S. Pressman

Software Project Management - Edwin Bennatan
Software Engineering - Martin L. Shooman
Principles of Software Engineering Management Glib T ( Add on Wesley)
Software Engineering Project Management- Thayer R.H. (IEEE, CS Press)
Software Project Management Bob Hugues (TMG)

MBA Part II Semester III

Group D Production Management
Paper III : Materials and Inventory Management
I) Inventory Management Inventory Management s Indian scenario Inventories Concept
type Importance Future of materials management.
II) Inventory Planning Inventory turn concept, effect of service level, integration of sales
forecast, computerized inventory management.
III) Inventory Control Inventory status methodology explosion of requirements
documentation for Inventory control Selective inventory control.
IV) Production Inventories Types of inventories Economic lot size Inventory control
analytical techniques multiplant integration production control problems.
Books recommended :1. Production and Inventory Control handbook Greene, James-H
2. Production and Inventory control- Mc leavey,Dennis W& Narasimhan SL 3. Manufacturing
Planning and Control Valiman T. E.
3. Materials Management- An Integrated Approach- Prentice Hall India, New Delhi- P.
Gopalkrushnan & M. Sudarsan
4. Materials Management- Procedure, Text & cases- Prentice Hall India- A.K. Dutta.

MBA [Semester-III]
Agriculture Business Management
Paper-III: AGRIPRENEURSHIP AND PROJECT MANAGEMENT
Preamble:- Entrepreneurship has a great application to modern agriculture as producers are
searching for new ways to increase their incomes. This has forced many agriculturists to look for
contemporary farm management practices that allow them for greater value creation. India being
an agrarian economy, development of agriculturists becomes a vital issue. This will in turn
minimize the disparities between urban and rural development. The syllabus is designed to
explore entrepreneurial opportunities in the agribusiness sector while at the same time exposes
students to basic issues of agri-project planning.
Objectives:1. To understand importance of entrepreneurship development amongst agriculturists
2. To understand the role of different institutes in developing agripreneurship.
3. To understand the importance of agricultural project feasibility
Unit No. 1 : Introduction to Agripreneurship
Entrepreneurship, Meaning, definition, characteristics of successful entrepreneur, importance
of entrepreneur for economic development, Concept of agripreneurship.

Unit No. 2 : Farm management and Agri-preneurship development

Meaning, scope, definition and objectives of farm management and its relation with other
services, farm management decisions, Agri production economics vis--vis farm management;
Institutional support for agripreneurship development, education and training to agripreneurs,
extension services
Unit No.3 : Agricultural Projects
Meaning, definition and concept, Types of agricultural projects, Layout of Agri project Food
processing industry, green house, polyhouse, floriculture, horticulture and sericulture.
Evaluation of agricultural projects.
Unit No. 4: Case StudyAgri Tourism, village Tourism. Study of any two agripreneurs.
Reference:1. Entrepreneural Development-S.S. Khanka, S. Chand & Co. Ltd.
2. Entrepreneurship development- Vasant Desai,
3. Agricultural finance & management- S. Subha Reddy & P Raghu Ram, Oxford &
IBH Publishing Co. Pvt. Ltd.
4. Agricultural Economics- S. Subha Reddy, P Raghu Ram, T.V. Neelakanta Sastry,
I. Bhawani Devi. Oxford & IBH Publishing Co. Pvt. Ltd.
5. A Text book of Agri-business Management- A.C.Broadway & Arif A..Broadway,
Kalyani Publishers.
6. Fundamentals of farm business management- S.S. Johl, T.R. Kapur, Kalyani
Publishers

M.B.A.-II SEM. III

TEXTILE MANAGEMENT
PAPER-III - TEXTILE INDUSTRY IN INDIA
UNIT I- Structure of Indias Textile Industry
Composite Mills and decentralized sector - Spinning - - Weaving - Knitting - Fabric Finishing
- Clothing units and their Concentration patterns - Share in the market - Cotton Textiles Synthetic Textiles - Wool Textiles - Jute Textiles - Silk Textiles area wise production and sales
patterns.
History of Textile Industry
Pre independence Period, Post independence Quota Period, Downfall of Composite sector, Post
Quota Period, Vision India 2010 for textiles, Historic study of Indian Textile policies - Salient
features of Textile policies announced till dates Textile parks
UNIT II-Current position of Textile Industry in India
Current measures for Textile Industry, Future Prospects, Indias major competitors in the world,
Problem faced by Textile Industry in India, Power, Raw material quality, fragmentation. Cotton
Textile Export Promotion Council, Effects of recession on Indian Textile Exports
The Textile and Apparel Supply Chain
Complete fibre to fabric supply chain study for textile industry - Competitiveness of Indian
Textile and Apparel industry - Challenges and opportunities for Indian Textile and Apparel
industry - Cycle time - Innovation and Technology.
UNIT III-Technical Textiles
Definition and scope of Technical Textiles - History of Development of
Technical
Textiles - present status and future of Technical Textiles - Areas of
Application of Technical Textiles. Textiles in Defense - Textiles in
Transportation - Textile Reinforced Composite Materials - Space suits - Geo
textiles Raw material Requirement Production facilities and Properties.
UNIT IV- Working Globally
Global garments Retail Management & logistics - Retail unit establishment - Retail supply
chain - Managing retail outlets - Internet based retail management system - Direct replenishing
systems - challenges in a highly competitive and complex industry; types of retail institutions
and their competitive strategies. Garment Manufacturing: processes - quality requirements labour skill set requirements Garment Merchandising:

Reference books:
1. Textile Industry Development and Growth: Satish Tiwari
2. Textile Industry in post MFA Area: Concepts and Cases: Keka Lahiri
3. Indian Textile Industry: Prospects and Challenges: R P Gupta
4. Indian Textile Industry Liberization and World Markets: Jayanta Bagchi
5. Decentralised sector of the Indian textile industry: R. S. Gandhi - Y. C. Mehta - A. B.
Talele

M.B.A. (PART II) SEM.IV

Entrepreneurship Development
Objectives: 1. to create Entrepreneurial perspective among Management students.
2. to motivate Management students to become entrepreneurs.
3. to provide knowledge about various support systems of entrepreneurship development.
4. to provide basic information about new enterprise launching and project report .
Unit 1. Entrepreneurship perspectives:
a) Concept of Entrepreneur, Entrepreneurship and Enterprise. Link between Entrepreneurship
and Economic Development.
b) Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs.
Manager.
c) Factors influencing Entrepreneurship Development- Economic and Non-economic like
individual, environmental, socio-cultural etc.
d) Innovations and Entrepreneurship- Link between innovation and entrepreneurship,
Schumpeters Theory, Peter Druckers sources of Innovations.
Unit 2. Entrepreneurial Support System:
a) Policy framework in India- Policies regarding SSI sector, Micro, Small and Medium
Enterprises Development Act 2006. Concessions and Incentives, Financial support schemes,
DIC (District Industries Centres role and functions)
b) Development of Women Entrepreneurs and Rural Area Entrepreneurship development.
c) Export Promotion facilities for SMEs and Global Vision for Entrepreneur.
d) Entrepreneurship Training and Development objectives of Training Programs, Contents
and methods, Various Training and Development Institutions in India.
Unit 3. The Enterprise Launching:
a) Developing Business Idea- Product selection process, Search, Screening and Evaluation of
ideas.
b) Developing a Business Plan
c) Environmental Analysis- Scanning, SWOT.
d) Sources of Capital
e) Prospective Problems- Marketing, Finance, Human Resource, Research, Production etc.
Unit 4. Project Planning and Management:
a) Meaning and classification of Projects.
b) Preparing Project Report- contents, formulation and specimen.
c) Project Appraisal- Economic Analysis, Market Analysis, Financial Analysis, Technical
feasibility, Managerial Competency.
Note: Case studies of Successful Entrepreneurs should be discussed in the class.
References:
1. Entrepreneurship Development by P.N.Singh and J.C. Saboo. Published by Dr. P.N.
Singh Centre for HRD, Opp. Santacruz(E) Railway Station, Mumbai-400055
2. Entrepreneurial Development by S.S. Khanka. Published by S.Chand and Company Ltd.
New Delhi-110055
3. Dynamics of Entrepreneurship Development by Vasant Desai.
4. Innovations and Entrepreneurship By Peter Drucker Pub: UBS publishers and
Distributors Ltd. New Delhi-110002

M.B.A. - II SEM- IV
PAPER-XXVI
MANAGEMENT CONTROL SYSTEM
1. Introduction to Management Control System :
A)Concept & Scope of Management Control System: a) Basic Concept
b) Boundaries of Management Control c) Management Control Environment- Behaviour in
organization- Goals; Goal Congruence, Informal factors and formal factors influencing Control
Systems d) Functions of Controller e) Management Control Process and Strategic Planning.
B)Designing Management Control Systems a) Process of working within Organizational
Structure/ Constraints b) Identification of Responsibility Centers: Types of Responsibility
Centers cost centre, Profit Centre and Investment Centre
c) Development of Measures of Performance, Monitoring and Reporting Results.
2. Measurement Control Techniques:
A) Budget and Budgetary control: Concept of Budget, Budgeting and Budgetary Control,
Organization for Budgetary control- Budget Centers, Budget Committee, Budget Manual,
Budget period, Principal Budget, Fixed Budget & Flexible Budget, Factors. Advantages and
limitations of Budgetary Control System. Functional Budgets and Master Budget, Cash Budget,
Concept of Zero-base Budgeting, Performance Budgeting
B)Standard Costing and variance analysis
C)Cost Volume Profit Relationship, a) Advanced Decisions under CVP
Analysis b) Decisions on the basis of activity based costing, Activity Based management
3. Measurement of Performance: A)Financial Measures of Performance- Return on Investment
(ROI), Residual Income, Earning per share (EPS) Net Present Value (NPV) and Economic
Value Added (EVA)
B) Non-financial Measures of performance a)Control of quality, Control of Cycle time,
Control of Productivity and Balanced scorecard.
b) Behaviour Aspect of Management control- Motivation and Morale of Employees to achieve
Goal congruence and Exert Managerial Effort through Rewards, participative and Responsive
Management.
4. Management Control in Various Organization :
A) Variations in Management Control: Management control in Service Organizations and
Non-profit organizations, problems of management control in Multinational
organization
B) Management Control in Decentralized Organizational :a)Divisional
performance
Evaluation- Advantages and Disadvantages of
divisionalisation, prerequisite for
successful divisionalization.
b) Transfer pricing I divisionalized companies- objective of Transfer pricing, Methods
of Transfer pricing and Transfer pricing conflict.
Problems should be covered on following topics only (Level of Knowledge working)
a) Preparation of Functional budgets, Master budget, Flexible Budget
c) Problem on ROI,EPS,EVA
d) Problem on Activity Based Costing
Books Recommended:
1. Management Control Systems Robert N.Anthony & Vijay Govindarajan
2. Management AccountingHorngreen, Sundem, StrattonPHI- Latest Edition
3. Management and Cost AccountingColin DruryChapman Hall(ELBS)
Laterest ed.
4. Management Control System Kirbi C.J. and Maciariello J.A.-PHI- Latest ed.
5. Management Control System Anthony Dearden
6. Cost Accounting Horngreen, Foster and S.M.Datar PHI Latest Edition
7. Advanced Cost and Management Accounting, Textbook V.K.Saxena &
C.D.Vasistha Sultan and Chand
8. Theory and Problems of Management and Cost Accounting M.Y.Khan and
P.K.Jain Tata Mcgraw Hill Publication Co.Ltd.
9. Management and Cost Accounting- Colin Drury
10. Management Control System R.Jayprakash Reddy
11. Management Control System R.C.Shekhar
12. Management Control System Pradip Kumar sinha
13. Management Control System Joseph A. Maciariello.

MBA, Part- II Semester IV

Global Quality Management System
I) Quality Dimensions Management System:Customer Focused Quality Quality Awards- Rajiv Gandhi National Quality award in India,
Deming Prize in Japan by JUSE, European quality award, Malcolm Baldrige National Quality
award- contains parameters and requisition of these awards. Quality Process, system and human
component- Quality as a process philosophy- Quality terms-Drivers of quality- Quality
Organization-Quality Strategy.
II) Quality Cost:Analysis of Quality costs and losses, balance between cost of quality and value of quality, failure
analysis, Cost of poor quality, reliability and maintainability with quality perspective.
III) Total Quality Management & Quality Certification Systems:Objectives, procedures, and evolution of TQM, Approaches to TQM, tools and techniques for
TQM like 5S, Quality Circle QFD, Poka Yoke. TQM in services sector-SERVQUAL model,
TQM implementation in service Quality Circle- Significance of Quality certification system,
Bureau of India Standards- Hallmark, Agmark, Eco Mark. ISO 9000: 2000- QS 14000, QS 9000
& Other standards - Outline with examples.
IV) Kaizen & Six Sigma :Concept of Kaizen, way of Thinking, procedure, usefulness of Kaizen in global quality system
Six Sigma- A tool to make improvements in all operations within a process stages of six sigma
implementation Process improvement, Product and service improvement, Investor relations ,
design methodology, supplier improvement, Training & recruiting.(Case studies on Kaizen from
industry should be dealt in the class.)
Books Recommended :1. R. P. Mohanty & R. R. Lakhe, Handbook of Total Quality Management, Jaico
Publishing
House,.
2. Dale H. Besterfield, Carol Besterfied Total Quality Management , Pearson Education.
3. Mikel Harry, Richard Scroeder, Doubleday Six Sigma, Random House Inc. NewYork.

MBA-II SEM-IV
PAPER - XXVIII
PROJECT REPORT AND VIVA VOCE
Student has to undergo a practical training of minimum fifty days. MBA being professional
course it is essential for each student to practically apply or understand theoretical concepts what
he/she learn during the course. During the training programme student is expected to collect vital
information through internal and external source so as to reach concrete conclusions on the given
subject. Student has to prepare the project report under the guidance of internal teacher.
Director/Principal of the institution/college will decide the last date of submission of final copy.
Student should submit two typed copies to the Institute. One copy for the institute and another
copy for his/her personal record. Students may prepare additional copies for the organization,
guide etc. A viva-voce examination will be conducted before the Semester IV examination. A
viva-voce committee will be appointed by the university. A committee will consist of 4
members. Every district will have a separate committee for viva-voce.
UNIVERSITY GUIDELINES FOR PROJECT WORK:
A student has to take project work at the end of first year (second semester ) of MBA.
1.

Management project is done individually.

2.

Student should take guidance from allotted guide.

3.

Four copies of Project Work should be submitted to the Director of the Institute in
stipulated time (One copy each for, Student, Guide, Company where project is done and
institute library).

4.

The nature of project work should be such that it could be useful for concerned
organization, industry and students as well.

5.

The project report shall be duly assessed by the internal guide to the subject and marks
shall be communicated by the Director to the University after receiving the Seat Numbers
from the University along with the marks of internal credit from theory and practical to
be communicated for all other courses.

6.

The project work will carry 50 marks for internal assessment and 50 marks for external
viva. The external viva shall be conducted by a minimum of four external examiners.
This assessment criterion is subject to change.

7.

Student should not use logos and name of company on the project report pages.

8.

Header and Footer shall consist of university name and institute name respectively. No
other information should be included in the Header and Footer.

9.

Use of colours in text matter should be avoided.

DETAILS OF PROJECT REPORT

TITLE
Title of research should be specific in nature, it should be short, crispy and should reflect
management problem.
CONTENTS
The contents should be given in the following manner in tabular form.
Sr. No.

Chapter

Page No.

a. Serial number of the chapter.

b. Heading of the chapter
c. Page numbers
IN SHORT THE FORM OF PROJECT REPORT IS AS GIVEN BELOW
Preface
a)
d) Acknowledgements.
Contents/ index
Heading of the chapter, page numbers, sub headings of the chapter.
Chapter I Introduction to the study & Methodology
1.1 Introduction
1.2 Objective and importance of the study Location or address of the
1.3 Scope and limitations of study
1.4 Research Methodology
Chapter II Theoretical Background
Chapter II Chapter III Introduction
a. Name of the unit
b. Location or address of the unit
c. Brief history of the unit and present position
d. Financial position
e. Organization chart
Chapter IV Analysis or Interpretation of Data
Chapter V Findings, Suggestions and Conclusions
Appendices
Bibliography

APPENDICES
The document charts, questionnaires, tables, schedules etc which are actually referred to in the
body of the project report (this consists of chapters I to VI) are to be included under appendix or
appendices. So, the appendices may include.
a. Questionnaires used for collecting information.
b. Schedules used for collecting information.
c. Tables formed for presenting the data.
d. Documents/forms etc., refereed to in the body of the project report.
e. Diagram, graphs etc. referred to in the body of the project report.
f. Guide student meeting record form.

BIBLIOGRAPHY
Bibliography means list of books, journals, published work actually referred to or used in the
writing of the project report. This is not a separate chapter. The bibliography has to be written in
a specific manner. It must be in the following manner.
The name of author (surname followed by initials), title of the book (is to be underline), year of
publication, place of publication, number of the edition, name of the publisher in full (address),
pages referred to. Or bibliography should be written following international standards as APA or
MLM system.

JOINING REPORT
Date:
To,
The Director,

..
.
Sub: Joining Report
Respected Sir,
I, Shri/Ms. have joined
. for the summer inplant training from . for the Project Work to be carried out.
I would be carrying out project work under the guidance and supervision of
Shri. /Ms. ..
(designation) in area.
The title of my project work is
I shall join the college immediately after completion of my training i.e. on 1st August 20 without
fail.

(Name & signature of the Student)

(Name and Signature of the Industry Guide)

Seal of Organisation

PROGRESS REPORT
Progress Report No. ______
Name of Student
Title of the Study
Name of Guide
Organisation
Date of Joining Organisation
Date of Progress Report
Period Of Progress Report
Progress:

Signature
Student

Signature
Industry Guide

GUIDE STUDENT MEETING RECORD

Student:
Guide:
Topic
Organization

Sr.

Contact No.
Contact No.
Contact Person.
Designation
Contact No.

Date

Signature of
Guide/Experts

Description

Signature of
Student

Presentation of in plant training project

work

Submission of First Draft

Submission of Second Draft

Submission of Third Draft

Presentation of Project work

Submission of Final Draft of project

report.

Sr.
No.
1

Date

Signature
of Guide

Signature
of Student

Description of Discussion

2
3
4
5
6
7
8

Director

MBA - II Semester IV
Marketing Management
Paper IV - Sales Management and Advertising Management
1.

2.

3.

4.

Sales planning & Control: Introduction to Sales Management, sales management functions,
sales organization, types of sales organization, Sales forecasting & policy making - Meaning
Importance Types of forecasting, Sales related marketing policies,
Personal Selling-Types of Personal Selling- personal Selling Process- Integration of
Personal Selling with Other, Elements of the Marketing Communication MixPerformance Evaluation of Personal Selling Efforts, Controlling sales personnel, Sales
quotas and sales territories, Sales control and cost analysis The sales audit sales analysis
marketing cost analysis.
Sales Promotion: Tools of sales promotion, methods of sales promotion, sales contest,
Publicity, Public relation, Role of public Relations in Crisis Management, Direct selling
Sponsorships, Exhibitions, Packaging, Point-of-Purchase Displays, Internet, Word-ofMouth, Corporate Identity, Ethics in Sales Promotion.
Mass Media Promotions: News Papers and Advertising- Magazines and AdvertisingRadio and Advertising- Television and Advertising, 5 Ms of Advertising: Types of mediaPrint-Broadcast-Outdoor-Transit.
Advertising-Media selection-Media characteristics-Media reach-Media briefMedia planning process-When-Which-How-How much-Designing media planMedia cost & media ability-Matching media & market-Geographical selectivity
media strategy, Message design & development- what to say-Message appeals-Types of
Appeals- Rationale-Emotional-Moral-Direct & indirect appeal-Message Structure-positiveNegative-One sided-Two sided-How to say it symbolically- Message format- The layout of
advertisementComponentsBackground-Border-Caption-Heading-IllustrationPhotography Name plate or company logo-Price-Product-Slogan-space BalanceIncrement formats of layout. Visualization & development of ads & creativity-Process of
Visualization.
Advertising Plan: Establishing Advertising Objectives, Setting the Advertising Budget
Development a Media Strategy, Evaluating Advertising Effectiveness, Advertising
Agency , Working of Agency Functions of Advertising Agency, Client agency Relationship,
Selection of Advertising Agency Ethics in Advertising, Other Issues in Advertising:
Comparative Advertisement- Corporate Advertising-Web Advertising

Case studies should be discussed on topics given in syllabi.

R.R.Still , E.W.Cundiff , N.A.P.Govani, Sales Management
Charles Futrell, ABCs of selling
S.A. Chunawala & K.C.Sethia, Foundations of advertising--Theory & Practice
David A. Aaker &John G. Myers, Advertising Management
Richard T. Hise, Effective salesmanship
Rustum Davar, Sales Management
Gerald A.Michaelson, Strategies for selling
Forsyth Patrick, Sales Management Handbook
Gini Graham & Scott, Building a Winning Sales Team
Anderson, Hair and Bush, Professional Sales Management

M.B.A.-II SEM.-IV
Financial Management -Paper IV
INVESTMENT MANAGEMENT
1.

2.

3.

4.

Investment Avenues, Characteristics & Investment Management Framework

Investment : Concept, Investment v/s speculation, Characteristics of Investment, avenues of
investment- Non-marketable Fixed Income Avenues- Bank Deposit, Fixed Deposit with
companies, PPF scheme, PF, National Savings scheme, National Savings Certificates. Marketable
Fixed Income Avenues- Shares, FCD, NCD, Bonds, RBIs Tax Free Bonds, Gilt-edged securities.
Other Avenues- Units of MF, Life Insurance, Real Estate. Investment Attributes.
Risk and ReturnMeaning of Risk, Elements of Risk- Systematic Risk and Unsystematic Risk,
Measurement of Risk- Expected Return- mean-variance approach, Measurement of systematic
risk.
Investment Management Framework : Review of investment avenues, Specification of investment
objectives, Formulation investment strategy, Selection of securities/assets, Performance
Evaluation.
Analytical Framework for investment in Share : Valuation of shares, Fundamental AnalysisEconomic Analysis, Industry Analysis and Company Analysis. Technical Analysis- Trends,
Indicators, Indices and moving averages applied in Technical Analysis.
Portfolio Analysis - Portfolio Selection- Feasible set of portfolio, Efficient set of portfolio- The
Efficient Frontier, Selection of optimal portfolio.
Random Walk Theory- Assumptions of Random Walk Theory, Random Walk and Efficient
Market Hypothesis- Weak, semi-strong, strong market and its testing techniques.
Introduction to BSE Sensitive Index and Nifty Index.
Debt and Mutual Fund as Avenues of Investment Debt Instruments- Risk in Debt, Innovations in
Debt Securities, Structure of Interest Rates in India, Bank Fixed Deposits, Company Fixed
Deposits, Introduction to concept of Bond Valuation, Bond Yields- Current Yield, Yield
to Maturity Mutual Funds - Concept, Advantages of MF, Management of MF, Role of AMFI
Types of Funds- Open-end v/s Close-end Funds, Mutual Fund Types based on Nature of
Investment, Investment Objective and Risk Profile. Investment in MF- Investment in UnitsSubscribing the units, purchase and sale of units.
Investment plans for individuals at various life cycle stages.
Direct Tax: Concept, Contemporary Provisions affecting Individuals
Life cycle Stages: A) Young unmarried stage B) Young Married stage I) Where both partners
work II) If only one of the two partners earns the family living c) Young Married with Children
Stage, D) Married with Older Children Stage E) Pre- retirement Stage F) Retirement Stage.
Note :
1. Individuals under various tax brackets may be considered while preparing
Investment plan for above categories.
2. Tax provisions applicable to individual related to investment should be
studied for the current Assessment year. E.g. For the academic year 20032004, applicable Assessment Year will be 2004-2005.
Problems to be covered on following topics.
1) Risk and Return
2) Valuation of shares and Bonds
3) Preparation of Investment plans for Individuals at various stages of
life cycle.
Books Recommended
1. Security Analysis and Portfolio Management Donald E. Fischer and Ronald
J. Jordon; Pearson Education
2 Investment Management by Preeti Singh; Himalaya Publishing House
3 Investment Analysis and Portfolio Management- Prasanna Chandra- Tata McGraw Hill
4 Securities Analysis and Portfolio Management- V.A. Avadhani, Himalaya Publishing House
5 Securities Analysis and Portfolio Management-Punithavathy Pandian- Vikas Publishing
house
6 Personal Investment & tax planning- N.J. Yasaswy; Vision Books Pvt. Ltd.
7 The basics of investing-Gerald Krefetz; Vision Books Pvt. Ltd.

MBA II Sem. IV
HRM
Paper IV EMPLOYEE RELATIONS AND LABOUR LAWS
1. Industrial relations - Origin and growth, forces affecting industrial relations, main
actors in IR.
Theoretical Perspective of Industrial Relations:- Unitary, Pluralist, radical Trusteeship.
Industrial disputes- Causes of disputes, industrial disputes, industrial relations,
machinery- measures for prevention and settlement for industrial disputes. Industrial
Dispute Act 1947 Maternity Benefit Act1961
2. Ethical approach to industrial relations.- trusteeship approach, codes in IR,
disciplinary and grievance procedure. Non Employment matters: Strike lockout, layoff
retrenchment VRS.
Industrial Employment (Standing Order ) Act 1946
3. Trade unions origin and development of trade union movement in India, registration
of trade union, Trade Union act 1926, current trends in trade unionism- Trade unions and
economic development, employers association in India. Central trade unions in India
4. Integration for maintaining good industrial relations-workers participation in
management- meaning, forms of participation, Central Board of Workers Education
Scheme, Quality Circle-meaning, objective, structure, benefits and problems of QC
TQM, total Quality and HR strategies, India and ILO
Collective bargaining process, prerequisites of collective bargaining, Health and Safety
measures Factories Act.
References1.Arun Monappa, Industrial Relations, Tata McGraw Hill Edition
2.Mamoria, Manoria, Gankar, Dynamics of Industrial Relation, Himalaya Publishing
3.C.S.Venkatta Ratnam, Industrial Relations Oxford Higher Education
4.R.C.Chawla K.C.Garg, Industrial Law, Kalyani publishers
5.B.D.Singh, Labour Laws for Managers, Excel Books

MBA PART-II Semester-IV

SYSTEM SPECILISATION
PAPER IV - BUSINESS PROCESS RE-ENGINEERING
Unit I Business Process Reengineering
Introduction & Conceptual foundation of BPR Need of BPR, BPR objectives Role of I.T
.in BPR,
Reengineering Process: The emergence of reengineering concept, concept of business
process, rethinking of BPR process, phases, Process visioning and mapping
Benchmarking, business process improvement, business process redesign, Man
management of BPR implementation, Recognizing People and Managing Change. BPR
and ERP.
Unit II ERP Evolution
Enterprise resource Planning: Evolution of ERP,MRP and MRP-II, Problems of system
islands, need for system interaction and interface, early ERP packages, ERP products and
markets, opportunities and problems in ERP selection and implementation, ERP costs.
Unit III

ERP Implementation

ERP Implementation: benefits, team formation, role of consultant ERP, life cycle
selection of ERP process of ERP implementation, Preparing IT infrastructure, Measuring
benefits of ERP, Integrating with other systems, ERP, Modules and their subsystems.
Unit IV
Related Technology
Introduction to various ERP products, SAP, SAP/R3, My SAP and SAP
Subsystems , Features of SAP ERP. Introduction to Oracle ERP, Features of Oracle
ERP, Subsystems in Oracle ERP Case studies on EPR & EPR implementation.

Reference Books:
1. ERP - Plak, CarolA., Eli Schragenheim (St. LuciePress NY)
2. Reengineering Corporation Mammer, Micheal , Jamis Chambey
3. Business Process Reengineering Jayaraman M.S. (TMG)
4. Best Practices in Reengineering Carr D.K. Johnanson H.J.(MGH)
5. Business Process Reengineering: Myth & Reality Coulson Thomas C.
6. The Essence of Business Process Reengineering - Peppard J, RowlandP.(PH)
7. Process Innovation: Re-engineering Work Through Information Technology Davenport
T.H. ( HB SchoolPress)

MBA II Semester IV
Group D Production Management
Paper IV : Global Operations & Logistics
I) Global Operations and logistics strategies:Global

Operations

& logistics -

forms of globalization - operations and logistics flow

management - Global Operations & logistics -An integrated approach to managing flows - The
strategic framework - strategic role of operations & logistics.

II) Global operations & Logistics Planning:Supplier network development - Evolving concept of outsourcing- physical distribution Channels of distribution in physical distribution- Global supply chain management -logistics
Network Design for global operations.

III) Risk Management in Global operations:Operating exposure to exchange rate - factors that complicate the estimation of operating
exposure- pricing strategies for exporting firms - global sourcing strategies under exchange rate
uncertainty- Basic function of foreign exchange markets.

IV) Effective Management of Global Operations and logistics:Information Management for global logistics - performance measurement and evaluation in
Global logistics measuring performance in functional integration organizational structures of
global logistics Excellence.

Books Recommended.
1. Stanley E Fawcett, Lisa Ellram & Jeffrey A Ogden Supply chain management from
vision to Implementation.
2. Cecil C. Bozarth & Robert B. Handfield, Introduction to operations and supply chain
Management.
3. John Coyle, Edward Bardi & C. John Langley The Management of Business logistics- A
Supply Chain Perspective.

MBA II [Semester-III]
Agricultural Business Management
Paper-IV: International Trade in Agriculture
Preamble: International trade is vital to the Indian agricultural sector. The economic
liberalization initiated in 1991, effected a significant change in Indian agricultural trade. The
changes in composition, volume and direction of trade have to be examined in view of
compulsions created by WTO commitments. Indian agriculture is increasingly being perceived
as an unrewarding profession. However, the trade policy initiatives in various sectors of
agriculture and the export promotion measures can turn agriculture into a profitable profession.
The contents of this paper will provide basic framework and operational understanding of
international trade in agriculture.
Objectives:1. To gain an understanding of important theoretical and applied issues in agricultural trade
2. To examine performance of Indias agricultural trade.
3. To study International marketing system with quality and regulatory
Standards for agricultural produce.
Contents:Unit No. 1: An Introduction to international trade
-Meaning, Scope, Theory of comparative cost advantage, Gains from trade;
-Trade Policies- Tariffs, quotas, subsidies;
-WTO agreements, Agreement on agriculture (AOA), WTO agreements & Indian
Agriculture.
Unit No. 2: Present scenario of Indias agricultural trade
-Performance of Indian agricultural trade -Composition, Volume and direction of
trade,
-Share of agricultural products in total imports and exports of India,
-Problems and prospects of international trade of agricultural products.
Unit No. 3: Policy, Promotion and regulatory framework
-Agricultural trade policy of India, Foreign Trade Policy 2004-14, Agri- Export
zones, Videsh Krishi Upaj Yojana,
-Export Promotion measures, Export promotion organizations- APEDA, MPEDA,
FIEO, STC, MSAMB, Commodity boards.
-Regulating standards- Hazard Analysis and Critical Control Point (HACCP)
Certification, Codex Alimentarius commission, Sanitary and Phytosanitary (SPS)
measures, ISO 9000, ISO 14000.
Unit No. 4 : International Agri-marketing system
-International Agri-marketing channel system,
-Global business logistics- Modes of Transport, Sea transport, Containerization, Air
transport
-Export- Import procedure and documentation, Marine insurance, Aligned
Documentation System
- Use of ICT in International Agri-marketing
References:1. Introduction to agricultural economics- John Penson, Oral Capps, C Parr Rosson,
Prentice Hall.
2. International Trade and Export Management- Francis Cherunilam, Himalaya Publishing
House.2006
3. Export Import Procedures and Documentation- Dr. Khushpat S. Jain, Himalaya
Publishing House. 2007
4. Indian Agriculture & Multilateral trading system- Brajesh Jha, Bookwell, New Delhi.
5. Small Exporters Guide- S.P. Wagh, MCED, Aurangabad.
6. B.Bhattacharya, State of Indian farmer- A millennium Study in Agricultural export,
Academic Foundation, New Delhi.2004
7 Agricultural Exports of India : Lessons from East Asia, Santosh Sachdev. New Century
publication, New Delhi.2000
8 International Marketing- P.K. Vasudeva, Excel Books. 2006
Note: Students can refer websites of Department of commerce, GOI; APEDA, MPEDA, WTO
etc. for latest updates.

M.B.A.-II SEM. III

PAPER-IV
RETAIL MANAGEMENT IN TEXTILE AND GARMENT
Objectives: 1) The objective is to critically analyze the retailing process, the environment within
which it operates, and the institution and functions that are performed and to develop the
knowledge useful for retail decision making.
UNIT I: Introduction- Retail Management
Introduction-Meaning , Evolution of Retail industry in India, Role of retailing, Trends in
Retailing, Emergence of organizational retailing, Classification of Retail Industry, Different
retail formats, Careers in Retailing-Garment retail sector.
UNIT II : Retail Marketing
Retailing Selection of Retail Location, Role of families and women in retailing, Impact of
Changing scenario of Indian household income, Changing Indian Consumer. Product Concept,
Product Classification in Retailing. Types of Consumer Products, Product line and Mix. Retail
Customer Retail market segmentation, Targeting and Positioning, E-Retailing.
.
UNIT III: Retailing Concepts
Brand Management, Product V/s Brand, Stocks and Sales relationship, Average Inventory and
Planning, Markdowns, Markups, Gross Margin, Cash Discount, Terms of Sales, Stock Shortage.
Design Centre, Fashion Weeks, Haut Couture, Buying Centre, Market Weeks, Mart. Buying
Plans, Assortment Plans, Stock Keeping Units, Vendor Managed Inventory, Stock Turnover,
Stock to sell ratio, Open to buy.
Purchase order, Advance order, Recorders, Back orders, Open orders, Special orders, blanket
orders, Approval Buying.
UNIT- IV: Organization of Textile Retail
Introduction to the textile industry with respect to retail Organizational Structure of textile retail.
Functions and process flow of Retail in Textile, Major Departments and Responsibilities,
Challenges, Opportunities, Growth . Retail in Textile .FDI In Indian Retail and its Importance.
International Retailers in India and Strategies. Mall management- Meaning, Types of Various
retail formats. Factors influencing Malls Establishments. Indian Scenario for mall management.

Reference Books:
1)
2)
3)
4)
5)

Retailing Management by Mrs. Swapna Pradhan, 2nd edition, 2007 & 2008, TMH.
, Integrated Retail Management James R. Ogden & Denise T. Ogden 2007, Biztantra.
Retail Management Levy & Weitz, TMH 5th Edition 2002.
Retail Management, by Chetan Bajaj, Oxford Publication.
Retail Management, by Uniyal & Sinha, Oxford Publications.

1.

2.

3.

4.

MBA II Semester IV
Marketing Management
Paper V - Retail and Rural Marketing.
Retail Marketing: Introduction to retail, Factors behind the change of Indian Retailing industryEconomic growth, Classification of retailers: Store based and Non-store based retailers,
Organised and Unorganised Retailing, business models in retail, theories of retail development,
retail consumer, retail marketing mix, Store location and site evaluation, Store layout, design and
visual merchandise, Customer Service, FDI and Retail in India.
Retail Strategies, store management, managing the Retail Store: Store management, Role of
Store managers, Retail Personnel Management Process, Cost controls, reducing inventory
shrinkage, detecting and preventing shoplifting, retail franchising retail franchising, retail
supply chain management. Organized retailing formats, Information system and Logistics, Ethical
and Legal issues in retailing: Social responsibility, Environmental orientation, consumer
relation and employee relations, Careers in Retailing: Employment opportunities, ownership
opportunity.
Rural Marketing: Introduction, Evolution of rural marketing, rural marketing environment, Rural
infrastructure, Characteristics of rural marketing, STP for rural market, Rural Marketing mix
challenges, Rural Marketing mix strategies, Rural logistics, Developing effective Rural
communication organized rural retailing-ITC E-Choupal, Project Shakti, marketing of services in
rural area. Rural buying behavior, Rural consumer behavior model Sources of Rural FinanceCredit Delivery Mechanism in Rural Finance: Multi Agency Approach-Regional Rural Banks
(RRB) Service Area Approach (SAA)-National Bank for Agriculture and Rural
Development (NABARD), Microfinance, Self Help Groups, The future of Rural marketing in
India.
Marketing of Agricultural Inputs, agricultural products, non farm products, Concept of co-operative
Marketing features & objectives of cooperative Marketing in agriculture problems of farmers in
co-operative Marketing.

Case studies should be discussed on topics given in syllabi.

A Sivakumar, Retail Marketing Excel Books New Delhi
M A Shewan, Retail Management Sonali Publications New Delhi
Suja Nair , Retail Management Himalaya Publishing House Mumbai
S L Gupta , Retail Management Wisdom Publications Delhi
Swapna Pradhan, Retailing Management Tata McGraw-Hill Publishing Company Limited New
Delhi

1.

2.

3.

4.

M.B.A.-II SEM.-IV
FINANCIAL MANAGEMENT -PAPER V
INTERNATIONAL FINANCE
International Finance- Concept Scope of International Finance-Reserves, Balance of
payment current Account, Convertibility.
World Financial Markets and Institutions: International Banking, International
Bond Market, International Equity Market.
Foreign Exchange Market Structure , Types of Transactions, Exchange Rate
quotations and arbitrage between Exchange rate and Interest Rate
Exchange Rate Mechanism- Determination of exchange rate in spot market and
forward market. Factors influencing exchange rate, Theories of Exchange Rate
Behavior.
Risks in International Operations : Exchange rate risk, Interest rate risk and
Political risk. Techniques Internal and Risks Management.
Exchange Control Regulations
Export Credit Guarantee Corporation EXIM Bank Foreign Exchange Dealers
Association of India.
Export Import Financing Mechanism Buyers Credit Suppliers Credit
Financing in foreign currency for exports and rupee finance
Non resident Accounts: Repatriable and Non Repatriable, Significance of NRA.
Financial Multinational Firm Foreign Direct Investment,
Cost of Capital and Capital Structure of a Multinational Firm Capital Budgeting and Cash Management Multinational Firm - of Country Risk
Analysis International Taxation Double Taxation Avoidance Agreements

Problems should be covered on following topics only.

a) Exchange Rate quotations and arbitrage
b) Determination of exchange rate in spot market and forward market.
c) Techniques of covering risks
d) Multinational Capital Budgeting
Books Recommended
1. International Financial Management- Cheol Eun & Burce Resnick
2 Finance of International Trade Alastair Watson, Paul Cowdell
3. International Finance A.V.Rajwade
4. International Finance P.G.Apte
5. Exchange Control Regulations Nabhi
6 Global Business Finance- V.A. Avadhani
7 International Financial Management- P.K Jain & others.
International financial management Madhu Vij
International Financial Management - V.A.Avdhani.

MBA- II Sem. IV
HRM
Paper-V Strategic Human Resource Management and International Perspective
1. Strategic HRM meaning, significance of strategic HRM, Difference between Strategic
HRM and Traditional HRM & 5P Model of strategic HRM,
strategic Human Resource Management Tools- Strategy Map, HR Scorecard, Digital dashboards,
Translation Strategy in to HR policies and Practices.
(15 hours)
2. Strategic Human Resource Planning-Meaning, Strategic planning and HR Planning Process
of Strategic HRP-Mission, Vision & values Environment Analysis, Internal Analysis
Formulating Strategy, Strategy implementation, Evaluation & Assessment. (15 hours)
3. International HRM-Difference between Global & Domestic HRM, Strategic Global HRPurpose, selection orientation, ethnocentric polycentric geocentric, Repatriation career and
personal problems, Compensations Performance appraisal of expatriates. HRM practices in
India, France, China, USA, UK & Japan. (15 hours)
4. International Industrial Relations Practices- Features of Labour-Management Relations;
MNCs and Industrial Relations Trends- some common practices/trends; Employees participation
in management in France, Germany, Israel, Britain, USA & Japan; Recognition of Trade UnionVoluntary and Mandatory System; Impact of globalization on IR;HR outsource. (15 hours)

Reference Books
1.Human Resource Management Gary Dessler & Bijou Varkkey
2. Human Resource Management A south Asian Perspective Snell, Bohlander, Vohra
3. Human Resource Management by V.S.P. Rao
4. International Human Resource Management Subba Rao
5. International Human Resource Management-S.K.Bhatia

MBA PART-II Semester-IV

SYSTEM SPECILISATION
Paper V - KNOWLEDGE MANAGEMENT
Unit I

Knowledge Management
Knowledge Definitions of Knowledge, Data, information & knowledge, wisdom basic
types of knowledge, knowledge analysis, knowledge life cycle, value of knowledge,
knowledge acquisition tools, global knowledge economy. Organizational knowledge
types, knowledge indexing knowledge, conversion knowledge mapping techniques
Knowledge Management- Definitions & specification, levels, targets, classification,
information Management & knowledge Management, Knowledge Management, as best
practice systems, Knowledge Management strategy,
K-Careers.

Unit II

Organizational KM and Designing Enterprise

Organizational knowledge management- need, benefits, drivers, approaches strategies,
components and functions. Knowledge management in virtual organizations, knowledge
management in the professions Knowledge management system issues, challenges and
benefits.
Organizational knowledge management architecture and implementation strategies
developing applications organizational collaborative platforms.
Organizational knowledge management framework. Organizational knowledge
measurement techniques, organizational implementation barriers.

Unit III
KM Architecture
Designing Enterprise Knowledge Management System architecture - A multi layer
architecture for Knowledge Management Systems, knowledge management in
decentralized heterogeneous corporations, Web based knowledge management support
for document collections.
Unit IV
Tools For KM
Intelligent support systems- intelligent systems an A.I. comparing artificial and neural
intelligence, conventional Vs. A.I. computing Fuzzy logic, Emerging technology, virtual
reality.
Expert System: introduction, Need & Definition, Component Architecture, Application
in Business.
Case studies on Organisational KM Systems
Reference Books:
1. Knowledge Management Sudhir Warier, Vikas Publications.
2. Knowledge Management Systems Stuart Barnes, Thomson Learning.
3. Key issues in the New Knowledge Management J.M. Firestone, M.W. Mcelroy.
4. Developing Expert System for Business Chandler/Liang.
5. Knowledge Management Pankaj Sharma, APH Pub.

MBA II Semester IV
Production Management
Paper V: World Class Production Management
Unit- I) World class manufacturing environment, imperatives for success, choice of
technology, strategic discussions in manufacturing management.
Unit-II) Globalization with reference to manufacturing Globalization in manufacturing
organization managerial challenges for future, state of international business attitude towards
globalization
Unit-III) Emerging concepts Supply chain management quick response manufacturing,
cellular manufacturing system, Agile manufacturing system- E manufacturing IT based
manufacturing system, various manufacturing related softwares and their applications, FMS
Group Technology

Unit-IV) Related aspects of manufacturing Environment pollution, global warming, occupational hazards and safety, corporate social
responsibility of business.
Books Recommended:1. Management Today Burton and Thakur
2. Operations Management Hughes Chris
3. Programmed learning for Production and Operations Management Buffa Elwoods.

MBA II [Semester-III]
Paper-V: Agri-Business Finance Management
Preamble:-Agriculture and agri-business has been the main occupation in the Indian economy,
where almost 70% of the population still depend on this sector for their livelihood. In recent
times there has been a great change in the development of this sector, which has been responsible
for raising the per capita income and also has been a major contributor to the National Income, in
spite of the erratic behaviour of Nature, which is also partly responsible for the disparities in this
sector. The globalization and post WTO scenario has also played its role in this development,
which can be seen in the following chaptersObjectives:1. Making the students aware of Indias basic occupation and its role in contribution of the
development of Indian Economy.
2. Making the students aware of the contribution to the Per Capita Income and National
Income of our country
3. To encourage the student to be a part of the economy in this sector, making them aware
that Primary sector is as important as the secondary and tertiary sectors.
Contents:Unit No. 1 : Introduction to Agriculture finance
-Meaning,
-Need, importance, scope,
-Principles of agriculture finance;
-Financial management for agri-business
-Accounting concepts,
-Farm accounting,
-Ratio analysis,
-Cash budget.
Unit No. 2 : Sources of Agri Finance
Institutional Sources- SBI,
NABARD,
Regional Rural Banks, Commercial Banks,
Co-operative Sector,
Kisan credit cards (KCC)
Non Institutional Sources.
Defects of Non-Institutional Finance.
Legal provisions to control the defects.

Unit No. 3 : Micro Finance

-Meaning,
-Importance and scope,
-Origin,
-Introduction of Micro Finance in India,
-Current status,
-Delivery models.
Defects in Micro Finance.

Unit No. 4 : Financial Support to Agri-Business

-Budgetary provision to agri-business,
Debt waiver and Debt relief.
-Agricultural subsidies,
-Crop Insurance,
-Agricultural taxation,
-Agricultural finance-Problems and remedies.
References :1. Indian Economy- S.K. Misra, V.K. Puri, Himalaya Publishing House.
2. Student Guide to Income Tax- Singhania, Taxman Publication
3. Indian Economy since Independence- Uma Kapila, Academic Foundation.
4. Banking Theory & Practice- Dr. P.K. Shrivastava, Himalaya Publishing House.
5. Direct Eaxes- Singhania, Taxman Publication.
6. Agricultural Situation in India, GOI, Ministry of Agriculture New Delhi. Monthly
Journal.
7. The Coorperator, NCUI, New Delhi, Monthly Journal.

M.B.A.-II SEM.-IV
Textile Management
FASHION INDUSTRY
Objective:-To acquire knowledge and awareness of fashion and latest trends in domestic and
international fashion in Textiles.
UNIT I : Basics of Fashion:
Meaning, Principles and Dynamics of fashion, Fashion Vocabulary (Fashion, Accessories
Avant-Garde, Classic, Design, Draped Fad or Craze, Haute Couture, Ready to wear, Style,
Tailored, Trend, Wardrobe).
UNIT II : Design and fashion Business:Meaning, The Design Process, Elements in Design, Classification Of fashion Apparels-Mens
Wear, Womens Wear, Kids Wear, Fashion Cycle (Body Shape, Form, Structure, Proportion,
Harmony, Color Wheel, Primary, Secondary, Intermediate Colors).
Role of fashion designer, Introduction to Color and Fashion Trends, Basic Color Schemes(monochromatic, analogous, complementary, split complementary, triad ) Indian fashion culture
and western fashion culture. Study and analysis of the contemporary creative movements of
fashion. Design concept - Mass Market and High Fashion Cycle. Stages of Fashion Cycle.
Fashion Industry Segments, Types of Fashion and Activities in Fashion Forecasting.
UNIT -III : Fashion industry
Various Fashion Houses in India and Abroad, Famous fashion designers in India and abroad and
their collections, Fashion shows and Events, Indian Fashion trends, fashion products, trade
associations and fashion magazines.
UNIT IV : Visual Merchandising
Meaning and objectives, Scope of Visual Merchandising, concept of VM (Walks and Entry,
Landscaping, Window Display, Interior Presentation, Signage, Themes, Props, Color and
Lighting Props, Store Image, Store Exterior, Store Interior, Store Layout, Store Dcor).
Merchandise Presentation, Types of Displays, Design and Visual Merchandising (Color, Line,
Shape, Texture, and Light).
Reference Books:
1) Doris H.Kincade, Merchandising of fashion products.
2) Solomon - Michael R., Consumer behavior in fashion.
3) Jasbir Kaur, Colin Gale, Fashion and Textiles-An Overview.
4) Design Journeys Kate Fletcher, Sustainable Fashion And Textiles
5) Jenny Udale, Textiles And Fashion( Series - Basics Fashion Design ).
6) Sue Jenkyn Jones, Fashion Design.
7) Tabassum, Be Your Own Fashion Guru Based On Indian Tradition And Culture.
8) Pradip V. Mehta And Satish K. Bhardwaj, Managing Quality In The Apparel Industry.