Scribd
Upload
35 views

Boyce Avenue

Uploaded by

api-22986263
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
35 views

Boyce Avenue

Uploaded by

api-22986263
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 9

Boyce avenue

Information
 Florida-based band
 Consists of Three brothers Alejandro,
Fabian, and Daniel Manzano
 Famous at first for their Covers
 Genres of music they play range from
Rock - Alternative - Pop
Distribution through Web 2.0
 Boyce avenue use a variety of distribution methods that
Web 2.0 provides.
 For example Facebook, Twitter and My Space. All of
these are social networks where fans, and the general
public can access to comment on the band and to also
stream their songs,
 Boyce avenue Singles and Albums are available to be
downloaded on Itunes and streamed off there website
and the social networks.
 Boyce avenue tracks can also be streamed off Youtube.
Facebook
 Facebook is a social network which allows the general
public to communicate.
 Boyce avenue have their own Facebook fan page, which
gives fans the ability to join and receive news about the
bands, such as Tour dates, Band thoughts and Gig
photos.
 By using Facebook they are able to advertise their
product by status updates.
Twitter
 Twitter is a microblogging service which Boyce avenue
use to share the bands thoughts with fans.
 Twitter is a lot like Facebook in that the general public
have access to it, and it contains status updates which
fans can comment on.
My Space
 My space is a key way in which Boyce avenue are able
to get their music out.
 It allows the music they place on their page to be
streamed and listened to for free.
 Tour dates are able to be announced and fans are able
to comment.
 Images are able to be placed up of the band and gigs.
 By having the ability to stream music off their my space
page for free, it gives new fans the ability to see if they
like the music before they buy.
Official Site
 Boyce avenue contain an official band site.
 The official site contains links to their social network
sites, and also a download link to itunes.
 Songs are also able to be downloaded to the iPhone
from the site.
Official Site
 Comments from the band are also placed on the site to
communicate with fans.
 by communicating with the fans, it shows they care
about their fans which created a great atmosphere.
Consumption
 Boyce avenue have links on youtube which allows their
music to be streamed for free.
 My Space also allows tracks to be Streamed for free.
 If fans want to have permanent access to the songs they
are able to download tracks and albums from the
website.
 Tours are also arranged so fans can pay to see the band
and gain the real experience.

You might also like