Bida Format
Bida Format
9 Paper size
9 Font / font size
9 Number of pages
A4
Times Roman, 14
50 pages
(excluding executive summary, annexes, and other attachments)
9 Packaging
Ringbinded
9 Plan must be submitted in seven (7) copies
Content
I.
II.
Marketing Plan
A. Product/Service to Sell
B. Target Market
1. Area Coverage
2. Consumer/Customer
C. Demand and Supply Analysis
1. Total Potential Demand
2. Present Supplier/Competition
D. Projected Sales
1. Per Month
2. In Volume and In Pesos
E. Marketing Program/Strategies
1. Practices of Competitors
2. Own Marketing Program/Strategies
F. Marketing/Selling Expenses