Ipad Plan: Team Neoteric

The document outlines a plan for expanding iPad sales through traditional and non-traditional channels. It discusses focusing on existing partners in education, SMB, and corporate accounts, as well as engaging new partners in IT corporate channels. The plan is to cover major metro cities in the first two quarters and expand to more cities in a phased approach. The goal is to contribute 16,000 units through existing channels and 7,000 units through new channels. It also discusses training and enabling the sales team, providing demo units, making neoteric the authorized service provider in major locations, and conducting marketing activities.

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Ipad Plan: Team Neoteric

Uploaded by

bhavik_meghani

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Download as KEY, PDF, TXT or read online on Scribd

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iPad

Plan

Team neoteric

Verticals Traditional

Verticals - Non
Traditional

# Traditional Channel is where Apple is present.

# Non-Traditional Channels are the new opportunity.

Existing

New

neoteric focus &

plan

RTM
Existing

New RTM

# Few existing partners (apart from others)through whom we can maximise

by working in the Education, SMB, Corporate accounts. Specifically in the AAR /
ASE segment
# IT corporate are new partners to engage with for iPad business. Extending
support though our BDM and Pre-sales resource.
# CE channel wherin we are engaging with some partners for different IT product
where we see potential for iPad as well

Gifting and Promotion through our connect with the

right partners would also be a good potential for iPad
business

#First 2 quarters we will cover the above mentioned cities.

Further we will penetrate in more cities in Phase 2.
# Phase 2, quarter/phase-wise city plan post the initial 2
quarters of getting the iPad business will be shared by the 2nd quarter

Metros

B&C City

Other City

# The partner in each segment will be city-wise.

# The above exercise will be for a 2 quarters and beyond that we would build
on more partners, understanding the business needs, phase-wise.

*Existing channel would contribute 16000 units (70%)

*New Channel would contribute 7000 units (30%)
*Our focus will be primarily in the ASE, AAR, APR, MBO and the
new channel in CE, Corporate & Gifting channel.

# We are working with the CE and IT retail partners for other product lines,
herein ipad can play a big role. Few prospective partners out of the list we have ar
mentioned above.
# Few IT Corporate Channel partners through whom we can penetrate into the
porate, SMB and government sectors. We have more partners in these lines to eng

Channel - 7%
neoteric - 5% (including
developmental part)

Existing BDM & PreSales team for Education &

Corporate segments. Existing team members expertise in
Deployment of new manpower in location required
with training.
Working capital deployment for iPad business.
Revisitng partner credit-lines and exposure.

AATC module for training on Apps Development.

Bulding an eco system.
Apple iPadMore iPad 3rd party products from us.
Focus
Incase, - Sleeves, Covers & Chagers.
Xtreme Mac----Auto, Home & Duo Charger for iPad
Belkin - Covers, Univerals.

Forecast vis-a-vis supply.

Demo units for our BDM & PreSales team
for Education & Corporate pitch.
Training, demo, positioning techniques to
team.
neoteric as ASP in major locations.
Marketing activities - BTL

Thank
you......