Holly Machuga
hmachuga@[Link]
Cell: (315) 345-7330
118 Aqua Way
Central Square, NY 13036
OBJECTIVE
To obtain a role where I can demonstrate my passion for communication and public relations while bringing
awareness to an exceptional and reputable brand.
EDUCATION
State University of New York at Fredonia, Fredonia, New York
Major: Communications: Public RelationsBachelor of Science, Graduated May 2015
Minors: Film Studies and English
Cumulative GPA: 3.63, Magna Cum Laude
RESEARCH
Assistant and Researcher: Public Relations Consultation in London England, October 2012
Assisted Dr. Bond Benton in researching key values of Great Britain, how they differ from the United
States, international views of Americans that public relations practitioners should be aware of before
going abroad and public relations campaigns that have been successful in Great Britain.
SKILLS
Computer: MS Excel, MS PowerPoint, MS Word, MS Outlook, Google Drive, Adobe Premiere Pro, iMovie, Basic
HTML, Windows and Mac Operating systems
Social Media: Tumblr, Blogger, Wordpress Facebook, Twitter, Pinterest, Instagram, HootSuite, Vine,
LinkedIn, and Google+
Writing: Associated Press Style
Awards: Presidential Volunteer Service Award, 2011; Lambda Pi Eta National Honor Society, September
2013-present; Golden Key International Honor Society, September 2013-present; Intercollegiate
Broadcasting Systems, Best Social Media Director, March 2015
Certificates: CPR
RELATED EXPERIENCE
Community Partners Program
Mint Public Relations Team Member, January 2015-May 2015
Researched case studies and local demographics, composed surveys and participated client
interviews.
Outlined an effective awareness campaign that supported two different publics and brought
awareness to the organization through social media and local media.
Designed campaign materials including news releases, fact sheets, media advisories, and sample
social media posts.
Produced a budget and schedule for campaign execution.
Produced evaluation surveys to measure campaign success.
Fredonia Radio Systems
Various Roles: Public Relations Director, Social Media Director, Staff Representative and Station Manager,
September 2012-May 2015
Supervised the public relations department and implemented a social media/public relations
awareness campaign to get the campus and community more involved in the radio station.
Planned and executed remote broadcasts and events to encourage student involvement.
Responsible for communication between the executive board and the general body.
Established an effective and orderly website for listeners to interact with staff.
Wrote spotlights and blogged about the station members and radio shows.
Secured key placements in local and campus media.
Worked on a team to plan and promote an annual benefit for Roswell Park Cancer Institute.
Freedonia Marxonia
Media Relations and Public Relations Intern, August 2014-October 2014
Collaborated with advisor to acquire a venue and catering within a budget.
Assembled the Marx Brothers exhibit for the campus library exhibiting the link between Duck Soup
and the town of Fredonia.
Produced news releases and media advisories for the exhibit and event.
Secured key placements in local, campus and social media to raise awareness of event.
Gained understanding of how the news media works.
Interacted with radio and newspaper interviewers to raise awareness for the event.
Walt Disney World
Fastpass+ Team Member at Magic Kingdom, February 2014-May 2014
Positively influenced Guests first impressions of Fastpass+.
Created positive guest experiences through efficient interactions at the Fastpass+ kiosks and care for
the guests needs.
Provided excellent Guest service by use of the Four Keys Basics.
Slide Operator at Disneys Typhoon Lagoon Water Park, January 2014-May 2014
Maintained the highest standards of a safe work and play environment for Guests.
Assisted in magical moments and set the waterpark apart from others.
Developed strong partnering and relationship skills with fellow Cast Members.
