The document outlines 8 principles of design used to create art: pattern, contrast, emphasis, balance, scale, harmony, rhythm/movement, and unity. These principles include using repeated elements, juxtaposing different textures and values, giving special attention to certain areas, arranging elements symmetrically or asymmetrically, considering the relationship between sizes, arranging elements coherently, directing the eye through the image, and having all parts work together as a whole. Variety is also mentioned as using different elements to create visual interest.
The document outlines 8 principles of design used to create art: pattern, contrast, emphasis, balance, scale, harmony, rhythm/movement, and unity. These principles include using repeated elements, juxtaposing different textures and values, giving special attention to certain areas, arranging elements symmetrically or asymmetrically, considering the relationship between sizes, arranging elements coherently, directing the eye through the image, and having all parts work together as a whole. Variety is also mentioned as using different elements to create visual interest.
repeated elements (shapes, lines, colours) or motifs.
Contrast
The juxtaposition of different elements of design
(for example: rough and smooth textures, dark and light values) in order to highlight their differences and/or create visual interest, or a focal point.
Emphasis
Special attention/importance given to one part of a work of
art (for example, a dark shape in a light composition). Emphasis can be acheived through placement, contrast, colour, size, repetition... Relates to focal point.
Balance
A feeling of balance results when the elements of design
are arranged symmetrically or asymmetrically to create the impression of equality in weight or importance.
Scale
The relationship between objects with respect to
size, number, and so on, including the relation between parts of a whole.
Harmony
The arrangement of elements to give the viewer
the feeling that all the parts of the piece form a coherent whole.
Rhythm/ Movement
The use of recurring elements to direct the eye through the
image; the way the elements are organized to lead the eye to the focal area. The eye can be directed, for example, along edges and by means of shape and colour.
Unity
Variety
All parts of an image work together to be
seen as a whole. Using different elements in an image to create visual interest.
Applied Design for Printers
A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing
Typographic Technical Series for Apprentices #43