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Sr. No. - Questionnaire

The document is a questionnaire for a study on current scenarios in the sanitary trade. It contains 13 questions regarding respondents' preferred sanitary brands, number of facilities from that brand owned, their condition, factors considered when purchasing, satisfaction levels, and demographic information. Respondents are assured their participation is voluntary and responses will remain anonymous. The information will be used for an MBA student's academic study.

Uploaded by

Harsh Gupta
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
218 views

Sr. No. - Questionnaire

The document is a questionnaire for a study on current scenarios in the sanitary trade. It contains 13 questions regarding respondents' preferred sanitary brands, number of facilities from that brand owned, their condition, factors considered when purchasing, satisfaction levels, and demographic information. Respondents are assured their participation is voluntary and responses will remain anonymous. The information will be used for an MBA student's academic study.

Uploaded by

Harsh Gupta
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Sr. No.

_____
Questionnaire
Dear Respondent,
I am student of Lovely Professional University, conducting a study on Current Scenarios
in Sanitary Trade as part of my M.B.A. program. You are requested to spare some time for the
information required in the survey. The information provided by you will be used for academic
purpose only. Your participation is completely voluntary and all responses will be anonymous.
Harsh Gupta
1. Which sanitary brand you are presently using?
Kohler

Jaquar

Any other

Grohe

Cera

(Please specify___________)

2. How many hand-washing or other facilities (Faucets, Shower, Basins etc.) are available
with you of your preferred brand?
0-5

6-10

11-20

More than 20

Can Not say

3. What is the condition of these facilities?


Functioning

Not Functioning

Leaking

4. Do you prefer branded products?


Yes

No

Can Not say

5. Rank the following brands in order of your importance such that 1- Most preferred, 2Preferred, 3- Least preferred?
Brands

Ranks

Grohe

_____

Kohler

_____

Jaquar

_____

Cera

_____

Any other

_____ (Please specify_________)

6. Rate the following attributes you consider on 5-point Likert scale while purchasing.
(Most Important indicates 5, Most unimportant indicates 1)
ATTRIBUTES 5
Price
Quality
Size
Design
Color
Durability
Availability
Brand Image
Special offers

7. How do you get awareness about this particular brand?


Advertisement

Salesperson

Any other

Friends

Exclusive showrooms

(Please specify__________)

8. From where do you like to purchase your preferred sanitation brand products?
Authorized Dealers

Ordinary retailers

Exclusive showrooms

Any other

(Please specify__________)

9. Do you think advertisement effect your purchasing decision?


Yes

No

11. If there is any increase in price of your preferred brand, will it affect your purchasing
decision?
Yes

No

12. Would you like to buy any other brand if all attributes are available in other brand?
Yes

No

13. Up to what extent have you satisfied by the following attributes?


ATTRIBUTES

Price
Brand Image
Quality
Size
Maintainenance
Durability
Any other
(Please
specify_______
)

Highlysatisfied

Satisfied

Neutral

Dissatisfied

HighlyDissatisfied

Personal Information:Name of the Respondent: ____________________________


Location: _________________________
Age (in years):
Below 15 years

15-20 years

21-30 years

31-35 years

35 years above

Gender (M/F):
Male

Female

Occupation:
Student
Any other

Servicemen

Businessmen

(Please specify_____________)

Education:
10th
Any other

10+2

Graduate

Post Graduate

(Please specify____________)

Monthly Income (in rupees):


Below 15000

16000-25000

41000-80000

80000 Above

Signature: _________________

26000-40000

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