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Data Interpretation On Questionnaire of Market Potential Study of Kotler Insurance

This document contains a market potential study conducted through a questionnaire for Kotler Insurance. The questionnaire gathered information on respondents' family size, dependents, preferred investments, sector preferences, existing insurance policies and providers, preferred policy types, premium payment methods, and interest in a consolidated insurance policy. The majority of respondents expressed interest in a consolidated insurance policy that covers all risks.

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Pawan Kumar Thakur
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41 views

Data Interpretation On Questionnaire of Market Potential Study of Kotler Insurance

This document contains a market potential study conducted through a questionnaire for Kotler Insurance. The questionnaire gathered information on respondents' family size, dependents, preferred investments, sector preferences, existing insurance policies and providers, preferred policy types, premium payment methods, and interest in a consolidated insurance policy. The majority of respondents expressed interest in a consolidated insurance policy that covers all risks.

Uploaded by

Pawan Kumar Thakur
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DATA INTERPRETATION ON

QUESTIONNAIRE OF
MARKET POTENTIAL STUDY
OF KOTLER INSURANCE
S

1. How many members are there


in your family:
25

20

15
Axis Title
10

1 to 4

4 to 8

8 to 12

12 to 16

16 above

2. Number of dependent family


members:

_x000b_more than 8

_x0006_6 to 8

_x0006_4 to 6

_x0006_2 to 4

_x0006_1 to 2

3. In which would you like to


invest?

29%

30%

fixed deposit
post office
10%

19%
13%

mutual fund
share buying
insurance policy

4. Which sector would you


prefer?
25
23

20

15
13

10

public

private

5. Do you have any insurance


policy?

18%
5%

2%

50%

life insurance
vehicle insurance

25%

pension plan
medi claim
any other

6. Do you have any insurance


Policy in the following
companies?

23%

6%

52%

lic
tata-aig
birla sun life

8%
2%

icici
8%

max new york life


any other

7. Which type of policy do you


prefer?

18%
5%

2%

50%

life insurance
vehicle insurance

25%

pension plan
medi claim
any other

8. What is the mode of payment of


premium?

28%

online payment
60%
13%

hand to hand cash


through agents
through advisors

9. Would you like to have a


consolidated insurance policy that will
cover all the risks?

no; 14%

yes ; 86%

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