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Final Project Texas Kickers

The document provides details about the Texas Kickers soccer team's marketing strategies. It discusses the team roster and community service activities. It also outlines the stadium seating options and prices, merchandise sold at the stadium, and food and drink concessions. Pricing strategies aim to offer affordable options for all fans. Promotional activities include the team website and social media to engage fans and drive sales. The target audience is soccer fans in the Arlington, Texas area between ages 8-50.

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80 views

Final Project Texas Kickers

The document provides details about the Texas Kickers soccer team's marketing strategies. It discusses the team roster and community service activities. It also outlines the stadium seating options and prices, merchandise sold at the stadium, and food and drink concessions. Pricing strategies aim to offer affordable options for all fans. Promotional activities include the team website and social media to engage fans and drive sales. The target audience is soccer fans in the Arlington, Texas area between ages 8-50.

Uploaded by

api-287088036
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Texas Kickers

About Us/Investor Information


By: Madison Bini and Erika Basile

Marketing Mix Summary: Products


Team:
Our team consists of very skilled and talented players with good
records
3 of our best players include Neymar, Ronaldo, and Messi
These 3 players are the best players on the team, they all have
very clean records, and they are very attractive soccer players
Up coming in July, our team is going to Helen Wessler Park in
Arlington, Texas to help clean up and plant new flowers
This is our way of giving thanks to our fans and supporters, by
giving back to local communities, more people will want to sponsor
us and go to our games

Marketing Mix Summary: Products


Stadium/Game Seating:

Arlington, Texas
Lower level (red, yellow)- $190 per person per game
Middle level (green, orange)- $130 per person per game
Upper level (blue)- $80 per person per game
Box seats (purple, pink, and white on the ends)- $160 per
person per game
We offer a variety of seats for our fans because not all of our fans can
afford the same tickets and they might not care where they sit in the
stadium as long as they can watch the game

Marketing Mix Summary: Products


Shop Products and Concession Options:
On our online store we sell apparel and accessories that include, t-shirts,
sweatshirts, sweatpants, hats, water bottles, coffee mugs, drawstring bags,
and koozies
We offer a variety of products because we have fans all over the country
that live in a different climate than Texas and we want to accommodate
their climate by making different clothing products for them
There are 163 concession stands in our stadium
We offer salads, hot dogs, burgers, fries, nachos, beer, and ice cream
Concession stands include; The Carvery, Tortilla Fresca, All Portables, and
Ice House

Marketing Mix Summary: Price


Team and Stadium Pricing:

People will be willing to pay $190 for a lower level seat because they are the closest seats to
the field and they are really close to the players
People will be willing to pay $130 for a middle level seat because they are the 2nd best seats in
the stadium and they are close to the concession stands and bathrooms
People will be willing to pay $80 for an upper level seat even though it is not the best seat in the
stadium, it is still a reasonable price to watch an awesome game
People will be willing to pay $160 for a box seat because they are quiet and private with
comfortable seats to watch the game
We offer a variety of seats for our fans because not all of our fans can afford the same tickets
and they might not care where they sit in the stadium as long as they can watch the game
Our tickets are priced at those prices because they are at a reasonable price for people to have
a great experience
Our stadium has a retractable roof and comfortable seating that will make people want to come
and watch a game at our stadium

Marketing Mix Summary: Price


Shop Options & Concession:
Our products are good quality, with a reasonable price that will attract
customers
Many people have the money to afford a $50 sweatshirt or a $35 t-shirt
Some of our products go on sale from time-to-time that will also attract
customers
The food that we offer at our stadium is extremely good and at a good
reasonable price
People are sitting for a long time and often get hungry and thirsty and who
doesnt like a burger while watching a great soccer game
All of our different food and drink options attract to customers because of
their reasonable prices

Marketing Mix Summary: Promotion


Website:
Our website is very easy to use
People can learn more about the players
People can learn about our sponsors
People can learn about our involvement in the
community
After viewing our website and seeing all these things
listed above, more people will want to come and
support us at a home game

Marketing Mix Summary: Promotion


People love to save money, so when they see an
item on sale on our online store they are more likely
to buy it
Apparel on our online store is good quality that
appeals to more people
The more apparel someone buys, the more they
feel they should attend a game because they are
supporting us by wearing our team apparel

Marketing Mix Summary: Promotion


People like to eat and drink at a sports game
If we have food or drinks on sale, people are
more likely to by it
People like to save money
The more people that take advantage of our
sales at the concession stand, the more
money we make

Marketing Mix Summary: Promotion


Many people use social media today
If we tweet or post about our promotions more
people are likely to see it
More people would be interested in our team
and more likely to buy our apparel if they see it
on social media

Marketing Mix Summary: Promotion


Some people might have to stay in a hotel to
be able to watch a home game
By using our website, they can find hotels
and dining options near the stadium
If they are making a vacation out of it, there
is also local attractions they can visit, that
are also on our website

Marketing Mix Summary: Distribution


The tickets are available on local radio stations, local
box offices, local supermarkets in Arlington, Texas and
on our website
We have an online store that includes apparel and
accessories
People can purchase our products through our online
store using credit cards or debit cards
If people return an item from our online store, they can
earn store credit towards another purchase or their
money back in full

Placement: Location
There are good dining options and hotels around the
stadium
There are good tourist attractions around the stadium
The stadium is in a good geographic area
The stadium has features that make it more enjoyable
in different climates
The stadium has a turf field, which is easy to maintain
The stadium can hold up to 80,000 people

Placement: Location
Hotels, restaurants and tourist attractions are
located around our stadium
If people travel to see a home game, they might
want to make a vacation out of it
They will stay in a hotel near the stadium and visit
local tourist attractions
This will make people come and see a home game
if they can do other things and visit places nearby

Demographics:Target Audience

Age- 8-50 years old


Gender- Males and Females
Income Level- $50,740
Socio-cultural information Population in Arlington- 379,577 people
White- 44.7%
Black- 19%
Hispanic- 27.9%
Asian- 6.3%
Other- 0.07%
Percent population unemployed- 7.7%
Median age in the community- 31.9 years

Economics: Positive
Our team could positively affect:
The local economy by increasing the amount of toll money
collected, and more people will be spending money in the
city
Surrounding areas because people might visit attractions or
stay at hotels outside the city where the game is being held
Local businesses, because people coming to the games may
go to restaurants, stay at hotels, visit attractions and go
shopping in the city that the game is located in, this will
increase the income of the businesses

Economics: Negative
Our team could negatively impact:
The city or state, by causing overcrowding, expenses,
and pollution
More people can cause more law enforcement needed
in a certain area
If a company or business sponsors our team, and
people do not buy enough of their products, they will
lose money by sponsoring us

Economic Factors

Ticket Prices: Lower level- $190 per person, Middle level- $130 per person, Upper level- $80 per person,
Box seats- $160 per person
Season Ticket Prices: (40 games): Lower level- $2,000 per person, Middle level- $1,200 per person, Box
seats- $1,800
Price of products/services: Cotton short- sleeved shirt with a players name on it- $35, Texas Kickers
Sweatpants- $40 Texas Kickers Sweatshirt- $42 (featured price), Texas Kickers drawstring backpack$15, Texas Kickers koozie- $8, Texas Kicker hat- $20, Texas Kickers water bottle- $10 (featured price)
Price of Parking: $10 per car
Who Sponsors our athletes: Lionel Messi- Gatorade, Cristiano Ronaldo- Nike, Gerard Bernabeau- Pepsi
How the sponsors benefit from sponsoring our team: The sponsors will benefit, because if our players
use their products people will want to be more like them. If a player wears Nike clothes, fans will want to
be like the player. If a player drinks gatorade or Pepsi, fans will think it is a drink of quality.
Why these are or would be good sponsors: People are familiar with these products and Nike and
Gatorade are often used for sport related events. Also if people see that our team is doing well, they will
be more likely to use those products, thinking that what they like is good and see them as a reliable
source to look up to and follow.

Risks & Ethical Factors


Risks for our team include:
Natural- Due to weather, games might have to be cancelled and some people will
not be able to make it to the make-up game, so we will lose money on tickets,
parking, and concession
Human- Dehydration, and other injuries
Economic- Loss in profit for concession stands, sueing and tickets sold
Precaution taken- More water fountains, more safety kits, emergency personnel, and
signs for construction, wet floors, etc.
Promote positive choices- There is a limit for two beers per person, no profanity or
physical contact.(any parties involved will be ejected with no refunds.)

Summary
3 things learned about Sports Marketing- You have to know your target
audience, consider all factors of a city or state, and make your products
attracting to the people who would buy it.
3 things about what operating a team- Research is essential to make a
team successful and profitable, a stadium should be conveniently located,
and make fair prices to attract fans.
Suggestions to make Sports Marketing better- Give more instructions on
how to use Weebly and make a website.

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