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QUESTIONNAIRE Final Winter Project

This document contains a 15 question questionnaire about consumer behavior and purchasing decisions regarding Colgate toothpaste. It collects demographic information and asks questions about toothpaste brand and amount purchased, frequency of brushing, impact of sales promotions, willingness to switch brands for offers, and level of satisfaction with various product attributes. The goal is to understand the effectiveness of Colgate's sales and promotional strategies on consumer purchasing.

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AmanNanda
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© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
158 views

QUESTIONNAIRE Final Winter Project

This document contains a 15 question questionnaire about consumer behavior and purchasing decisions regarding Colgate toothpaste. It collects demographic information and asks questions about toothpaste brand and amount purchased, frequency of brushing, impact of sales promotions, willingness to switch brands for offers, and level of satisfaction with various product attributes. The goal is to understand the effectiveness of Colgate's sales and promotional strategies on consumer purchasing.

Uploaded by

AmanNanda
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Consumer behaviour towards sale promotion of Colgate


toothpaste.
1. PERSONAL INFORMATION:
a. Name
:
b. Sex
:
c. Age Group
:
d. Educational Status
Professional
e. Income Group

Male
10-20
31-40
School

Others Occupational
:
:
<5000

Female
21-30
41 and Above
College

5001-15000

15001-30000
30001 OR Above
2. Which brand toothpaste are you using?
Colgate

pepsodent

Babul

Vicco

others

3. How much money have you spent to buy the product?


Rs. 10-20 Rs.21-30
Rs.31-40 Rs.41 or Above
4. Have you ever used Colgate toothpaste?
Yes
No
5. How long you are using the product?
1 Month
2-3 Months
4-6 Months

1 Year

above 1 Year
6. How many times do you brush your teeth in a day?

Once
Twice
Thrice
7. Which brand of Colgate Toothpaste do you use?

Colgate Dental Cream


Colgate Active
Colgate Herbal
Colgate salt

others

8. Please rate the following sources of information in terms of


importance when purchasing Colgate Toothpaste?

Particulars

Not

Somew Import

Import hat
ant

ant

Import
ant

In Store
Advertisements
Advertisements
seen outside of
shops
Memories of the

9.
do
it
for

is

Which

toothpaste purchase
Information on

medium

Packaging

suitable

you feel

Family or Friends
Professional advice
i.e., Dentist or

Doctor
promoting the various promotional schemes?

Radio
Television
10.

Newspaper

Others
What kind of offers would you most likely make

you purchase another brand of toothpaste?

Buy One Get One Free


Price Reduction

Loyalty Points

Additional Offers

Any other
11.
What type of impact does the sales promotional
schemes on products creates on you?

Makes you switch over to particular brand

Increase the buying behaviour when the time of sales

promotional offer.

No change in buying behavior.

12. Will you recommend others to make the purchase of Colgate


Toothpaste in Sales Promotional activities?

13.

Yes

No

If you get an attractive promotional offer. That

is other than your choice. Will you switch over to??

Yes
No
14.

Intimate your level of satisfaction of the service

provided?

High Satisfied
15.

Satisfied

Dissatisfied

What are the Sales Promotional activities which

made you to buy the particular product?

Particular
s

Highly
Satisfied

Satisfi

Modera

Dissatis

Highly

ed

te

fied

Dissatisfi
ed

Availability
Quality
Quantity
Price
Brand Image
Offer
Discount
Medicinal
value

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