Target and Life Cycle
Target and Life Cycle
1. A company is planning a new product. Market research information suggests that the
product should sell 10,000 units at $21.00/unit. The company seeks to make a mark-up
of 40% product cost. It is estimated that the lifetime costs of the product will be as
follows:
a.
b.
c.
Solution
The target cost of the product can be calculated as follows:
(a) Cost + Mark-up = Selling price
100%
40%
140%
$15
$6
$21
(b) The original life cycle cost per unit = ($50,000 + (10,000 x $10) + $20,000)/10,000 =
$17
This cost/unit is above the target cost per unit, so the product is not worth making.
(c) Maximum total cost per unit = $15. Some of this will be caused by the design and
end of life costs:
($50,000 + $15,000 + $20,000)/10,000 = $8.50
Therefore, the maximum manufacturing cost per unit would have to fall from $10 to
($15 $8.50) = $6.50.