Marketing Intelligence & Planning 2001 19, 4 ABI/INFORM Global

The document discusses emerging issues and trends in marketing research in the new millennium and was written by Naresh K Malhotra and Mark Peterson in 2001 for the journal Marketing Intelligence & Planning.

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Marketing Intelligence & Planning 2001 19, 4 ABI/INFORM Global

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Philip Samson

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Marketing research in the new millennium: Emerging issues and trends

Naresh K Malhotra; Mark Peterson

Marketing Intelligence & Planning; 2001; 19, 4; ABI/INFORM Global
pg. 216

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Marketing Intelligence & Planning 2001 19, 4 ABI/INFORM Global

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Marketing Intelligence & Planning 2001 19, 4 ABI/INFORM Global

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Marketing research in the new millennium: Emerging issues and trends

Naresh K Malhotra; Mark Peterson

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