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The document describes optimizing an advertising campaign using linear programming. The objective is to maximize the number of people reached by purchasing radio and TV ads within a $4320 budget. Radio ads reach 2000 people each for $20, and TV ads reach 1500 people each for $80. The constraints are: purchasing at least 60 total ads, having at least twice as many TV ads as radio ads, and non-negative numbers of each ad type. Graphing the constraints identifies ad amounts that maximize viewership at 24 radio ads and 48 TV ads, reaching 120,000 people.

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47 views

Mathprojectp

The document describes optimizing an advertising campaign using linear programming. The objective is to maximize the number of people reached by purchasing radio and TV ads within a $4320 budget. Radio ads reach 2000 people each for $20, and TV ads reach 1500 people each for $80. The constraints are: purchasing at least 60 total ads, having at least twice as many TV ads as radio ads, and non-negative numbers of each ad type. Graphing the constraints identifies ad amounts that maximize viewership at 24 radio ads and 48 TV ads, reaching 120,000 people.

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api-242811117
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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Optimizing an Advertising Campaign

Math 1010 Intermediate Algebra Group Project


Sky Flitton / Jordan Johnson
Background Information:
Linear Programming is a technique used for optimization of a real-world situation. Examples of
optimization include maximizing the number of items that can be manufactured or minimizing
the cost of production. The equation that represents the quantity to be optimized is called the
objective function, since the objective of the process is to optimize the value. In this project the
objective is to maximize the number of people who will be reached by an advertising campaign.
The objective is subject to limitations or constraints that are represented by inequalities.
Limitations on the number of items that can be produced, the number of hours that workers are
available, and the amount of land a farmer has for crops are examples of constraints that can be
represented using inequalities. Broadcasting an infinite number of advertisements is not a
realistic goal. In this project one of the constraints will be based on an advertising budget.
Graphing the system of inequalities based on the constraints provides a visual representation of
the possible solutions to the problem. If the graph is a closed region, it can be shown that the
values that optimize the objective function will occur at one of the "corners" of the region.
The Problem:
In this project your group will solve the following situation:
A local business plans on advertising their new product by purchasing advertisements on the
radio and on TV. The business plans to purchase at least 60 total ads and they want to have at
least twice as many TV ads as radio ads. Radio ads cost $20 each and TV ads cost $80 each.
The advertising budget is $4320. It is estimated that each radio ad will be heard by 2000
listeners and each TV ad will be seen by 1500 people. How many of each type of ad should be
purchased to maximize the number of people who will be reached by the advertisements?

Modeling the Problem:


Let X be the number of radio ads that are purchased and Y be the number of TV ads.
1. Write down a linear inequality for the total number of desired ads.
x + y > 60
2. Write down a linear inequality for the cost of the ads.
20x + 80y < 4320

3. Recall that the business wants at least twice as many TV ads as radio ads. Write down a
linear inequality that expresses this fact.
y > 2x

4. There are two more constraints that must be met. These relate to the fact that there
cannot be s negative numbers of advertisements. Write the two inequalities that model
these constraints:
x>0
y>0
5. Next, write down the function for the number of people that will be exposed to the
advertisements. This is the Objective Function for the problem.

2000x+1500y

You now have five linear inequalities and an objective function. These together describe the
situation. This combined set of inequalities and objective function make up what is known
mathematically as a linear programming problem. Write all of the inequalities and the
objective function together below. This is typically written as a list of constraints, with the
objective function last.

x + y > 60
20x + 80y < 4320
y > 2x
x>0
y>0
2000x + 1500y = P

6. To solve this problem, you will need to graph the intersection of all five inequalities on
one common XY plane. Do this on the grid below. Have the bottom left be the origin,
with the horizontal axis representing X and the vertical axis representing Y. Label the
axes with what they represent and label your lines as you graph them.

7. To find which number of radio and TV ads will maximize the number of people who are exposed to
the business advertisements, evaluate the objective function P for each of the vertices you found.
Show your work.

P = 2000 (8) + 1500 (52) = 94,000 = Min


P = 2000 (24) + 1500 (48) = 120,000 = Max
P = 2000 (20) + 1500 (40) = 100,000

8. Write a sentence describing how many of each type of advertisement should be purchased and
what is the maximum number of people who will be exposed to the ad.
In order to receive the most viewers, the business should purchase twenty-four radio ads and forty
eight television ads; the number of viewers will be 120,000.

9. Reflective Writing.
Did this project change the way you think about how math can be applied to the real world?
Write one paragraph stating what ideas changed and why. If this project did not change the way
you think, write how this project gave further evidence to support your existing opinion about
applying math. Be specific.
Sky:
I think that the linear programming technique can help in many instances. Such as when
you are trying to get the best value for your money. It can help in business big and small but also
simple things, like a childrens birthday party. I dont think that I will use this in my field of work
that I wish to go into, but it may help some time down the road.
Jordan:
I enjoyed learning about linear programming and how it applies to real world situations. I
work in a small business, and now that I have completed this assignment I am able to recognize
how invaluable math and problem solving skills are in order to make successful decisions.
Assignments such as this one continue to remind me that math is universal and can be found
anywhere we look; I trust math will allow me to learn the skills I need to solve many problems
throughout my life, applying math to overcome problems is like a secret weapon useful to those
whom speak the language of math.

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