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This document outlines the process of developing a new herbal anti-nausea product concept. It begins with brainstorming existing and new ideas, then combining them. Concepts are then generated, screened, and scored to select the best concept. The top concept is tested through surveys to determine customer responses and refine the concept. Tables and figures generated during this process are also presented.

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Nindya Sulistyani
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36 views

Table of Content

This document outlines the process of developing a new herbal anti-nausea product concept. It begins with brainstorming existing and new ideas, then combining them. Concepts are then generated, screened, and scored to select the best concept. The top concept is tested through surveys to determine customer responses and refine the concept. Tables and figures generated during this process are also presented.

Uploaded by

Nindya Sulistyani
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CHAPTER 1 CREATING CONCEPT

1.1

Introduction

1.2

Splitting Problem

1.3

Brainstorming
5.3.1 Existing Ideas
5.3.2 New Ideas

1.4

Combined Ideas

CHAPTER 2 CONCEPT SELECTION


2.1

Concept Generation

2.2

Concept Screening and Joining

2.3

Concept Scoring and Selection


2.3.1 Description of Selection Concept

2.4

Concept Testing
2.4.1 Determining the purpose from concept testing
2.4.2 Determining the survey population
2.4.3 Determining the survey format
2.4.4 Communicating our product concept
2.4.5 Calculating the customer responds

Figure 1.1. A splitting problem of herbal anti-nausea


Figure 1.2 Existing herbal anti-nausea mind map concept
Figure 1.3. New herbal anti-nausea concept mind map concept
Figure 2.1. Product development process
Figure 2.2. Concept development process
Figure 2.3. Concept development funnel

Figure 2.4. Existing herbal anti-nausea mind map concept


Figure 2.5. New herbal anti-nausea medicine mind map concept

Figure 2.6. Age of interviewee

Figure 2.7. Customer responds for the new perfume concept

Table 2.1. List of concept idea


Table 2.2. List of concept idea (cont1)
Table 2.3. List of concept idea (cont2)
Table 2.4. Table of generated concept description
Table 2.5. Table of generated concept description (cont1)
Table 2.6. Table of generated concept description (cont2)
Table 2.7. Table of generated concept description (cont3)
Table 2.8. Table of generated concept description (cont4)
Table 2.9. Matrix of concept screening
Table 2.10. Matrix of concept screening (cont1)
Table 2.11. Concepts relative performance rating (first four concepts

concept 1-4)
Table 2.12. Concepts relative performance rating (second four concepts

concept 5-8)
Table 2.13. Concepts Relative Performance Rating
Table 2.14. Concept scoring
Table 2.15. Concept scoring (cont1)

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