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Internal Factors Weight Rating Weighted Comments Strengths: IFAS of Harley-Davidson

This document analyzes the internal factors of Harley-Davidson. It identifies strengths such as being the only major American heavyweight motorcycle manufacturer, having a strong brand name, and dealer loyalty. Customization is a major revenue maker. Weaknesses include high prices, failing to meet required production levels, and losing market share, especially in Europe. An internal factor analysis summary scores Harley-Davidson at 3.25 out of 5.

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Adam Mirza
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180 views1 page

Internal Factors Weight Rating Weighted Comments Strengths: IFAS of Harley-Davidson

This document analyzes the internal factors of Harley-Davidson. It identifies strengths such as being the only major American heavyweight motorcycle manufacturer, having a strong brand name, and dealer loyalty. Customization is a major revenue maker. Weaknesses include high prices, failing to meet required production levels, and losing market share, especially in Europe. An internal factor analysis summary scores Harley-Davidson at 3.25 out of 5.

Uploaded by

Adam Mirza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Internal Factors

Weight
2

Rating
3

Weighted
4

0.05

2.5

0.125

0.15

0.6

0.1

0.3

0.2

0.15

0.45

Comments
5

Strengths

Harley-Davidson is the only major American heavyweight motorcycle


manufacturer

Strong brand name

Dealer loyalty

Customization of the bikes, this is Harley-Davidsons major revenue maker.


They have good cash equivalents

Weakness

Started in the first decade of


19th century
High quality and Rich history
Museum
Good performance and
Availability
Fulfilling the wants of
customers
Distribution in international
markets

High price
Required production is not met, analyzing the future of Heavyweight
motorcycle market

Losing market share continuously, especially in the European market.


Total Scores

0.15

2.5

0.375

0.1

0.2

0.1

0.2

IFAS of Harley-Davidson

3.25

High price of material and


labor
Market analysis
Due to low Price products of
Competitors

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