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Top 10 Concepts

1. The document defines retailing, wholesaling, and logistics and lists the major types of retailing and wholesaling. It discusses the different levels of customer service provided by retailers and examples of different retail and wholesale business models. 2. It then explains how market logistic decisions are made, covering order processing, warehousing, inventory, transportation, and ensuring operational excellence. Successful retailers and wholesalers adapt their services to meet customer needs. 3. Market logistic decisions are the best way to store and move goods to destinations, and major trends in logistical efficiency have come from advances in information technology.

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41 views19 pages

Top 10 Concepts

1. The document defines retailing, wholesaling, and logistics and lists the major types of retailing and wholesaling. It discusses the different levels of customer service provided by retailers and examples of different retail and wholesale business models. 2. It then explains how market logistic decisions are made, covering order processing, warehousing, inventory, transportation, and ensuring operational excellence. Successful retailers and wholesalers adapt their services to meet customer needs. 3. Market logistic decisions are the best way to store and move goods to destinations, and major trends in logistical efficiency have come from advances in information technology.

Uploaded by

hafiz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as KEY, PDF, TXT or read online on Scribd
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Top 10

Concepts

1.
Define
: Retailing , Wholesaling , Logistics
2. What are the
MAJOR TYPES
of
Retailing
and
Wholesaling
?
3. How
MARKET LOGISTIC DECISIONS
are made?

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1. Specialty Stores

5. Discount Stores

2. Department Stores

6. Off-Price / Factory Stores

3. Supermarket

7. Superstores

4. Convenience Stores

8. Catalog Showrooms

Self Service

Self Selection

Limited Service

Full Service

Customers Locate - Compare - Select

Customers find their own goods but ask for assistance

Customers carry goods with credit & merchandise return policy

Salespeople are ready to assist but with high staffing cost

Buying Service
Direct Selling
Door to Door
Selling
Multi Level
Network Marketing

Storeless
Specific
Clients

Automatic Vending
Direct Marketing
Home Shopping
Network

TV
Shopping
E-bay

Self Service
Several
Choices
Convenient

RETAILING EXAMPLES

Kotler example :
WAL MART

local example :
SM SUPERMALLS

Medical Application :
WATSON PHARMACY

Kotler example :
McDONALDs
Local example :
JOLLIBEE

Medical Application :
VISITING ANGELS
LIVING ASSISTANCE SERVICES

* Deal with Business Customers


* Transactions are usually larger
* Government has different legal regulation
and taxes

2. Full Service
1. Merchant
6. Specialized

3. Limited Service

5. Manufacturers offices / branch

4. Brokers and Agents

WHOLESALE EXAMPLE

Kotler example :
COSTCO

local example :
MAKRO

Medical Application :
SUPREME MEDICAL

1. Decides on the companys


value proposition to its customers
2. Decides on the best channel
design and network strategy
3. Develop operational excellence
4. Implementing the solution

ORDER PROCESSING

WAREHOUSING

INVENTORY

Sales Forecast

In- Plant
Warehousing

Distribution
Scheduling

Field
Warehousing

Shipping-room
processing

Packaging

Customer Delivery
and Servicing

Production Plans

Finished Goods
Inventory Decisions

TRANSPORTATION

Outbound
Transportation

1. Successful Retailers and Wholesalers


adapt their services to meet suppliers
and
customers needs
2. MARKET LOGISTIC DECISIONS are the
best way to store and move goods and
services to market destinations.
3. MAJOR TRENDS in logistical efficiency
have come from advances in information
technology

Top 10
Concepts

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