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Workshop Design

The document summarizes a Fall 2010 design workshop on logo design and Illustrator basics. It provides an overview of the topics to be covered including the history and origins of logos, important logo designers, types of logos, why logos are important, what makes a good logo, the logo design process, and a tutorial on using Illustrator to design a logo composed of basic shapes. The workshop aims to teach participants about logo design and the logo design process through a hands-on Illustrator tutorial and examples of existing logos.

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250 views

Workshop Design

The document summarizes a Fall 2010 design workshop on logo design and Illustrator basics. It provides an overview of the topics to be covered including the history and origins of logos, important logo designers, types of logos, why logos are important, what makes a good logo, the logo design process, and a tutorial on using Illustrator to design a logo composed of basic shapes. The workshop aims to teach participants about logo design and the logo design process through a hands-on Illustrator tutorial and examples of existing logos.

Uploaded by

ibnghazali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Fall 10 Design Workshop Series

Logo Design and Illustrator Basics



February 18, 2012 Ben Denzer, Brendan Chou
Today
All About Logos

Illustrator Tutorials

Hands-on Design
What is a Logo?
Graphic used to prompt instant visual recognition
Origins of Logo Design
Cylinder seals & coins

Typography, posters

Brand differentiation

Bass Triangle (1876)

Victorian arts

Arts and crafts movement

Modernism
Logo Designers
Paul Rand


Saul Bass


Ivan Chermayeff & Tom Geismar
Types of Logos Saul Bass
http://www.visualnews.com/2012/01/27/att-archives-logo-re-design-video-pitch/#more-33949
hup://www.vlsualnews.com/2012/01/27/au-
archlves-logo-re-deslgn-vldeo-plLch/
#more-33949
hup://www.vlsualnews.com/2012/01/27/au-
archlves-logo-re-deslgn-vldeo-plLch/
#more-33949
Lettermark
Wordmark
Brandmark
Combination Mark
Why are Logos Important?
Visual Names
Symbolic representation of an organization

Capstone of Brand
Logos are the pinnacle of a companys Brand

Logos become the organization
What Makes a Good Logo?
Simple/Clear
Legible
Clarity of Meaning
Relevant
To market, industry, purpose
Memorable
Timeless
Avoid Trends
Distinctive/Unique
Versatile
hup://cooper.edu/
What Makes a Good Logo?
Simple/Clear
Legible
Clarity of Meaning
Relevant
To market, industry, purpose
Memorable
Timeless
Avoid Trends
Distinctive/Unique
Versatile
Logo Design Process
Concept

Sketch

Refine
Examples
Vector Graphics
Mathematical expressions

Doesnt lose quality upon scaling






Software: Adobe Illustrator
Illustrator Tutorial
Goal:
Learn basic tools.
Create a logo through composition of shapes.
Keep Designing!
Logos are everywhere, pay attention to them.

Seek out others work.

Enter design competitions
Logosauce.com

Practice
Make fake logos
Experiment
hup://brandlng10000lakes.com/lndex

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