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Sikkim Manipal University: Consumer Satisfaction & Buying Behaviour of FMCG With Special Refference To Frooti

This document is a project report submitted by Danish Ahmad to Sikkim Manipal University in partial fulfillment of an MBA in marketing. The report focuses on consumer satisfaction and buying behavior related to Frooti, an FMCG product. Danish thanks various individuals who provided guidance and support during the project, including his guide Prof. Kishore Bhattacharya and the marketing head of Frooti. He declares that the report contains original work conducted under supervision for his degree.

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Saurabh Kumar
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140 views4 pages

Sikkim Manipal University: Consumer Satisfaction & Buying Behaviour of FMCG With Special Refference To Frooti

This document is a project report submitted by Danish Ahmad to Sikkim Manipal University in partial fulfillment of an MBA in marketing. The report focuses on consumer satisfaction and buying behavior related to Frooti, an FMCG product. Danish thanks various individuals who provided guidance and support during the project, including his guide Prof. Kishore Bhattacharya and the marketing head of Frooti. He declares that the report contains original work conducted under supervision for his degree.

Uploaded by

Saurabh Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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PROJECT REPORT ON

CONSUMER SATISFACTION & BUYING


BEHAVIOUR OF FMCG WITH SPECIAL
REFFERENCE TO FROOTI
A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF MASTER OF BUSSINESS
ADMINISTRATION PROGRAMME IN
FROM
SIKKIM MANIPAL
UNIVERSITY
CENTER CODE-17
UNDER GUIDED BY SUBMITTED BY
SIKKIM MANIPAL UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
PROF. KISHORE BHATTACHARYA DANISH AHMAD
REG. NO:- 521108964
MBA: - 4
SEM
SESSION:- 2012-2014
ACKNOWLEDGEMENT ACKNOWLEDGEMENT
There is always a sense of gratitude one expresses to others for
the helpful and needy service they render during all phases of life. I
have completed this project with the help of diferent personalities. I
wish to express my gratitude towards all of them.
It gives me immense pleasure to express my deep regards
and sincere sense of gratitude to MR. SURYA PRAKASH
(MARKETING HEAD) for his valuable guidance throughout the
training. Thank you sir for your able and worthy guidance.
I would also like to thank my guide MR. ANIKESH SIR for
steering my confdence and capability for giving me insight into
SIKKIM MANIPAL UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
training by giving me exposure to the arena of competitive and real
world.
Lastly I would like to thank my parents and My friends for
their constant support during the duration of my training.
Thank You One and All

DANISH AHMAD
STUDENTS DECLARATION
I, DANISH AHMAD hereby declare that the Project Work
titled CONSUMER SATISFACTION & BUYING
BEHAVIOUR OF FMCG WITH SPECIAL REFFERENCE
TO FROOTI is the original work done by e and
s!bitted to the "ikki #ani$al %ni&ersity in $artial
'!l(llent o' re)!ireents 'or the award o' Maste !"
B#s$%ess A&'$%$stat$!% $% Ma(et$%) is a record o'
SIKKIM MANIPAL UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
original work done by e !nder the s!$er&ision o' PROF.
KISHORE BHATTACHARYA*
DANISH AHMAD
SIKKIM MANIPAL UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION

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