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B.B.A.-I Semester-II Marketing Management, Paper-II: Periods

This document outlines the course objectives and units for a Marketing Management paper for semester 2 of a BBA program. It aims to help students understand marketing principles and functions. The 4 units cover key marketing mix concepts like the 4 Ps, product decisions, pricing decisions, and promotion and distribution channels. Reference books on marketing and accounting are also listed.

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484 views2 pages

B.B.A.-I Semester-II Marketing Management, Paper-II: Periods

This document outlines the course objectives and units for a Marketing Management paper for semester 2 of a BBA program. It aims to help students understand marketing principles and functions. The 4 units cover key marketing mix concepts like the 4 Ps, product decisions, pricing decisions, and promotion and distribution channels. Reference books on marketing and accounting are also listed.

Uploaded by

gaureshrao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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B.B.A.

-I
Semester-II
Marketing Management, Paper- II
Objectives: To help Students to
understand the principles and
functions of Marketing.
Periods
Unit-I Marketing MIX- Concept,
Brief understanding of 4 Ps of
Marketing MIX- Product, price. Promotion and place.
12
Unit-II Product Decisions- Concept of Product, levels of product,
Product MIX decisions, product
line decisions. Branding and
Trade Mark.
12
Unit-III Pricing Decisions- Importance of pricing Factors influencing
pricing decisions, Methods of pricing
12
Unit-IV Promotion and place- Elements of promotion Mix-
Advertising, personal selling, Sa
les promotion, publicity and
public Relations.
Meaning and Importance of Channels of Distribution. Factors
affecting choice of distribution channel.
12
Reference Books:-
1 Marketing Management Philp kotler
2 Marketing Management Rajan Sarena
3 Marketing Management V.S.Ramswami & Namkumari
4 Marketing Management William J. Stantion & Micahel J. Etzel
5 Marketing Management Dr.C.N. Sontakki
6 Marketing Management - Sherlekar
7 Marketing Management Joseph Guiltinam & Gordon paul.





BBA Part-I
Sem II
Computer Applications in Business- Paper-II
Objectives To introduce Computer Applications in Business Periods
Unit - I Modern Information Technology Network Topology, Basic idea of
Local Area Networks and Wide Area Networks, Intranet and Internet, Basic
requirements for internet connection, Internet Access, E-mail, Discussion groups,
Search tools, Web utilities 12
Unit - II Spread Sheets: Working with EXCEL- formatting, functions, chart features,
Working with graphics in Excel. 12
Unit - III Presentation with Power-Point: Power-point basics,
creating resentation, working with graphics, showtime, sound effects and animation
effects. 12
Unit - IV Introduction to Accounting Packages: Presentation of
vouchers, invoice , Maintenance of inventory records, Maintenance of accounting
books and final accounts,financial report generation.Practical using tally accounting
software 12
Recommended Books:
1Information Technology- Yadhav
2MS OFFICE -97 By Gini Courter and Annette Marquis, BCB publication
3Computer Network 3
rd
Edition by Andrew Tanenbaum, Prentice Hall India
4Tally User Manual
5 Computer Fundamentals by P K Sinha

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