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Advertising Management Multiple Choice Questions

The document contains 10 multiple choice questions related to advertising and marketing communication models. The questions cover topics such as types of marketing communication models, emotional appeals, types of hidden advertising, advertising objectives, types of advertising agencies, rational appeals, developments in advertising, types of direct advertising media, and outdoor media.

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GuruKPO
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© © All Rights Reserved
38K views

Advertising Management Multiple Choice Questions

The document contains 10 multiple choice questions related to advertising and marketing communication models. The questions cover topics such as types of marketing communication models, emotional appeals, types of hidden advertising, advertising objectives, types of advertising agencies, rational appeals, developments in advertising, types of direct advertising media, and outdoor media.

Uploaded by

GuruKPO
Copyright
© © All Rights Reserved
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Set 1

Q. Which of these is a model of marketing Communication Model?


(a) Black Box Model
(b) NCB Model
(c) White Box Model
(d) FOS Model

Q. Pride Appeal is which type of Appeal :
(a) Rational
(b) Informative
(c) Emotional
(d) Non-information

Q. Which of these is a type of hidden Advertisement?
(a) Surrogating
(b) Competitive
(c) Comparative
(d) Industrial

Q. Which of these is an Advertising Objective?
(a) To entertain
(b) To create humour
(c) To Persuade
(d) To increase Goodwill


Q. Which of these is not a type of Advertising Agency?
(a) In house Agency
(b) La carte Agency
(c) Out house Agency
(d) Creative boutique

Q. Which of these is a Rational/logical Appeal?
(a) Price
(b) Pleasant
(c) Quality
(d) Feature

Q. Which of these is not current Developments in Advertising
(a) Brand Advertising
(b) Political Advertising
(c) Corporate advertising
(d) Newspaper

Q. Envelop Enclosures is which type of advertising
(a) Indoor Media
(b) Direct Advertising Media
(c) Outdoor Media
(d) Internet



Q. Which of these is direct Advertising Media?
(a) Catalogues
(b) Magazine
(c) Newspaper
(d) Radio

Q. Which of these is not a outdoor Media:
(a) Vehicular Advertising
(b) Sandwichner
(c) Television
(d) Neon Sign

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