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156 views

Portfolio

Uploaded by

api-252947403
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MEDIA ALERT

April 7, 2013 WHAT: WHO: 2013 Coachella Music & Art Festival Opening Day Coachella Founder Paul Tollett, more than 50 bands including Stone Roses, Of Monsters of Men and Modest Mouse, and celebrities including Katy Perry, Vanessa Hudgens and Jonas Brothers. Media Tent Empire Polo Club 81-800 Avenue 51 Indio, CA 92201 11 a.m. Gates Open Friday, April 12, 2013 Coachella Valley Music and Art Festival was founded in 1999. The three-day festival was doubled in 2012 and now the festival is featured for a second consecutive weekend every April. The festival is the largest music festival in California and fourth largest in the world. The festival offers eight shuttles, six stages, four first aid stations and one very large Ferris wheel. The festival benefits nine local Indio nonprofits organizations. Coachella is know for its headliners including Daft Punk, Snoop Lion, Foo Fighter, Paul McCartney, Jay-Z, Florence and the Machine, Madonna and a holographic Tupac. This year Coachella welcomes the new Yuma Tent. This tent is expected to feature the EDM headliners accompanied by disco balls, wooden floors, couches and blasting with air conditioning.

WHERE:

WHEN:

BACKGROUND:

NEWS INTEREST:

PHOTO OPPORTUNITIES:

Capture the larger than life, art in the center of festival grounds. The campgrounds are full of enthusiastic campers that are there to experience every part of the festival. B-roll is available from recent years and first festival in 1999. Pool footage will consist of interviews with Bassnectar, Eric Prydz and Major Lazer. Shelby Maes Day: (714) 213-2987 Eve/Wknd: (714) 738-1092 [email protected]

FOR INFORMATION:

Empire Polo Club 81-800 Avenue 51 Indio CA 92201

www.coachella.com

(323) 930-5700

NEWSLETTER ARTICLE
FOR INFORMATION: Shelby Maes Day: (714) 515-2987 Eve/Wknd: (714) 738-1092 [email protected] April 22, 2013

FOR RELEASE:

COACHELLA FESTIVAL SET ATTENDANCE RECORD


Festivals Global Economic Impact Tops $500 Million
INDIO, CA: This years Coachella Valley Music & Art Festival had a record-breaking attendance of 405,000 people. Half of the festival audience was from outside California and nearly 50 thousand were from outside of the United States. Coachella is ranked the largest music festival in California as well as the 4th largest in the world. The two-weekend festival has reached global altitudes. Coachella provided 3,000 temporary jobs and accumulated $20 million taxable sales in less than two weeks. The festival acquired an economic impact at $254 million locally and $500 million globally. Goldenvoice is very pleased with Coachellas success and finds great importance in giving back to the community. Goldenvoice paid for a new gym at the Indio Boys & Girls club and donated to an Indio senior center. Goldenvoice has also sponsored a free medical clinic that provided at $1 million worth of services and treated 2,770 patients. Vice President of Goldenvoice, Skip Paige said, Just the enormity of this thing, it blows my mind still. Goldenvoice is overjoyed with the success of Coachella. For additional information please attend staff meeting, visit www.coachella.com, contact [email protected] or call (323) 930-5700 and stay tuned for future Coachella newsletters. # # #

NEWS RELEASE
FOR INFORMATION: Shelby Maes Day: (714) 515-2987 Eve/Wknd: (714) 738-1092 [email protected] April 12, 2013

FOR RELEASE:

SOLD OUT COACHEELA MUSIC & ART FESTIVAL OPENS


California's Largest Festival Showcases Music, Art and Eco-Education
INDIO, CA: The Coachella Valley Music and Art Festival sold out both weekends and anticipates 90,000 to attend the festival. The festival has a line-up of 175 artists including Benny Benassi, Tegan and Sara, Of Monsters and Men, Red Hot Chili Peppers and Postal Service. There are no plans to make a second record, I cant say that enough said Postal Service band member, Ben Gibbard. The group plans to reunite at Coachella but this will be a special occasion. It will mark the 10-year anniversary of the Postal Services only album released titled Give Up. The album went platinum in 2009. The band just released a deluxe edition of the album leading up to their reunion at Coachella. This year, Coachella made changes with its team up with Global Inheritance. In the past Coachella has featured Carpoolchella, Recyclosarurus Rex, TRASHed :: Recycling Store but this year Global Inheritance introduces the Oasis Water Bar. "Global Inheritance reinvents activism by inspiring individuals to make small responsible every-day choices which collectively create global change said Vice President of more

Coachella Valley Music and Art Festival Indio-California April 12, 2013 Page - 2 Publicity/Focus Features Kyle Thorpe. The bar offers 14 different water sources including glacier water, Las Vegas tap water, purified wastewater and more. The Oasis Water Bar is meant to bring awareness to complexity, issues, and significance of drinking water. "There's sort of an art to the whole fence, toilet, concession thing that's sometimes looked at as no big thing. But its taken years for us to get it down to the way we need it said Coachella founder Paul Tollett. The festival has grown to be a huge production in California and brings 90,000 people from all over. With big events, come big decisions. This year the Empire Polo Club grounds are ready for the anticipated crowds for the twoweekend festival. The festival is equipped with art, food, drinks, staff, security and musicians that are ready to make a give a surprising show. Tollett understands that with this colossal event will come even larger crowds. Paul has taken charge and adjusted matter. He wants to keep the festival fun and safe. For more information for this years Coachella Valley Music and Art Festival visit www.coachella.com, follow on Twitter, Facebook, Instagram or tune into SiriusXM live footage from festival. # # #

EDITORS NOTE: Coachella Valley Music and Art Festival is an annual festival that takes place at the Empire Polo Club in Indio, California. The festival was founded in 1999 by Paul Tollett and is organized by Goldenvoice Concerts. The festival features artists of many music genres and supports eco-education. Global Inheritance hosts these eco-education movements to spread global awareness annually at Coachella.

March 15, 2013 Lisa Liddane Retail Reporter Orange County Register 625 North Grand Avenue Santa Ana, CA, 92701

Dear Lisa Liddane:

I read your recent article, Endless summer: New board shorts styles work year-round in O.C. The summer temperatures can turn simple swimsuits into the trendy apparel in Southern California. Every summer brings new and unexpected trends that are made into endless summer style. The boho-chic popular style is the Bohemian Rhapsody vibe that has taken over this year. Some of the biggest stars have been spotted supporting these trends, especially at Coachella. The fashion at Coachella has taken a huge spotlight in the headlines. Coachella is the largest music festival in California and brings many people who hold a love for fashion. The fashion at Coachella is another way to express yourself and to make your statement. A-list celebrities including Vanessa Hudgens and Kate Bosworth have been spotted in crop tops, ankle boots and flower crown headbands. The heat that comes with the desert festival inspires for a summer spin on boho-chic trends. Retailers including Bloomingdales and Anthropologie carry Coachella summer trends. These stores are where festival attendees go to splurge on their highly anticipated weekend. Other retailer like Guess H&M, Guess, Lacoste, Diesel, Bono's Edun, A/X Armani Exchange and BCBG Max Azria have all joined the Coachella fashion retail market. Forever21 added a line called Sky Ferreira that offers apparel exclusively designed for Coachella trends. The online British retailer ASOS also offers an entire sections designed for Coachella audiences. The festival fashion has grown into an entire new and highly anticipated aspect of Coachella. I can send samples from Forever21, ASOS or other Coachella fashion lines. Photos of the boho-chic fashion from Coachella can also easily be provided. I will contact you next week to answer any questions, thoughts or suggestions you may have. In the meantime, you may reach me at [email protected] or (714) 515-2987. Sincerely, Shelby Maes

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