Statement of purpose

“Everything comes to us that belongs to us if we create the capacity to receive it.”

I’ve always believed that the answer to my destiny lies in creating the results that I desire.
Success is never an accident, but is always by design. I believe perseverance, drive, passion and
strength of character create the right formula for success.

I schooled at one of Asia’s premier institutes, Mayo College Girls School. I was thrilled to
discover myself here – playwright, artist, cross country runner, accomplished dancer, web-
designer and most importantly a leader, having led my teams to success in a variety of events. I
have been active in extra curricular activities and as the assistant editor of school newsletter and a
student council member I have held noteworthy posts in school.
Living with people from various backgrounds here, taught me to absorb the best that each
individual and culture has to offer. By the time I left school I had developed an original point of
view and confidence and versatility had become an innate part of my nature.

I pursued a Bachelors of Mass Media from St. Xavier’s College, Mumbai. We had practical
industry based projects throughout. Be it forming more effective media plans for existing
products, making documentaries, doing consumer surveys or designing ads for products, we
always had to be innovative and quick witted to be able to perform well.
Once we sent forward our findings of de-sync between the company and the consumers view
of the Moto phones to the Motorola head of manufacturing. He responded saying, he was
extremely impressed with our work and said the company will look into our findings. It was a
reward for all our hard work. These group projects taught me to be a team player and increased
my awareness. I was able to polish my communication skills and develop an innovative and
analytical bent of mind.

Having been sent out to a boarding school for growth and exposure, the concept of the fast
shrinking world became a reality at a very early stage.

The world has continued to progress at an extremely rapid pace. Be it the recession trapped
America or the promising Asia, whatever the economic circumstances are, the boom in free trade
and exchange around the world has brought immense opportunities in the field of marketing &
management, and I, intend to encash on these opportunities.

Having worked with an ad agency, I learnt and became interested in how product markets can be
developed and shaped through advertising based on innovative marketing strategies
While working for Mahindra finance and Mahindra Lifespaces, my projects involved assessing
competitor strategies, consumer research and conceptualizing one clutter breaking concept.
For Mahindra Lifespaces we devised the green homes concept. While all others in the
market hankered after facilities within reach we offered a healthy living place (no harmful paints,
less energy consumption etc.), along with facilities within reach thus helping them win India’s 1st
platinum certificate for green homes.

For Mahindra Finance we sent pre approved loans in the form of a prsonalized cheque to all
our target customers across villages. All they had to do was show the cheque, an identity proof
and take home a home loan. We succeeded in creating a niche image of the fastest and easiest
home loans.
My career goal is to establish a business consulting firm providing international firms and
investors with the strategies, leadership, and partnership required to thrive and expand in this
dynamic global business environment.
But this is a long term goal. In the short run I see my self transiting to a strategic position
with a reputed global company in order to take on greater challenges in marketing, branding and
management. This experience with a global corporate house will give me hands on training in
project management and business development which is required to be able to start ones own
venture.
Thus an MBA will help me acquire a holistic view of business. It’ll enable me to develop an
expertise in the area of marketing strategies, basic finance and management, thereby, equipping
me with skill sets that will aid my transition to a desired company as well as provide me with the
knowledge and expertise required to start a successful business venture in the long run.

It is with this objective in mind that I seek to pursue my MBA from a renowned university like
yours as it offers a perfect combination of great curriculum, excellent infrastructure and a diverse
student community, which will give me a global perspective and help enhance my potential. In
turn I will get my skills, hard work, determination and a diverse Indian culture and contribute to
the institution.

Importantly, your being located in Asia’s business capital will give me the correct mix of
experience and opportunities and help me carve a niche for myself in the global business
community.