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Unit 1 - Understanding Business Communication

The document defines communication and discusses its key components and process. It outlines different types of communication, including internal communication between management and employees, and external communication with parties outside the company. The five stages of the communication process are identified as the sender conceiving the message, encoding it, selecting a channel, the receiver decoding and interpreting the message, and providing feedback. Mediums for transmitting messages are also addressed.

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Puvanaeaswari Suntirabosh
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324 views

Unit 1 - Understanding Business Communication

The document defines communication and discusses its key components and process. It outlines different types of communication, including internal communication between management and employees, and external communication with parties outside the company. The five stages of the communication process are identified as the sender conceiving the message, encoding it, selecting a channel, the receiver decoding and interpreting the message, and providing feedback. Mediums for transmitting messages are also addressed.

Uploaded by

Puvanaeaswari Suntirabosh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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UNIT 1 - UNDERSTANDING BUSINESS COMMUNICATION

What

is COMMUNICATION ? What are different types of COMMUNICATION ? What are the components of COMMUNICATION ? What are the 5 stages in COMMUNICATION PROCESS ? What are the MEDIUM for message to be transferred?

process of giving, receiving or exchanging information, opinions or ideas by writing, speech, or visual means, so that the material/message communicated is completely understood by everyone concerned. A continuous process. A two-way process. Incomplete without feedback from the recipient.

category
internal
1. Downward Management to employees (order, instructions, memo) 2. Upward employees to Management (report, comment, request) 3. Horizontal employees and employees (problem solving, discussion) Meetings, teleconference, email, video,

external
1. Messages to persons outside the company can have a farreaching effect on its reputation and ultimate success. ( letter, proposal, telephone call, personal conversation, public speeches, pamphlet, annual reports, news media, bulletins, newsletters.

type verbal

Non-verbal

Sender Message Medium

Receiver
Feedback

message is conveyed by a sender through a/some medium to the recipient and it must be understood by the recipient as intended by the sender. The recipient must respond within the time frame.

Conceive message Encode Select channel

receiver

message

feedback
2

sender

Decode interpret

medium through which a message is transmitted to its intended audience, such as print media or broadcast (electronic) media.

Way

of communication Attitude Preparation Flexibility Effectiveness Errors in speaking or writing Non-verbals signal Language Listening

Relationships

Emotional

responses Pre-judgement systems

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