First Page of My Major Project..
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shahid veettilFirst Page of My Major Project..
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shahid veettil“A STUDY ON THE FACTORS INFLUENCING BUYING
DECISIONS OF NON-DURABLE GOODS”
WITH SPECIAL REFERENCE TO RANI PRIVATE LIMITED, Vadakara
PROJECT REPORT
In partial fulfillment of the requirement of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted to the University of Calicut
Submitted by
SHAHID KV
(Reg. No. EJAHMBA 044)
Under the Guidance of
JYOTHIS RACHEL,MBA
Faculty
ELIJAH INSTITUTE OF MANAGEMENT STUDIES
TRICHUR
June 2009
CHAPTER – I
1.1 Introduction
1.2 Research Problem
1.3 Significance of the
Study
1.4 Scope of the study
1.5 Objectives of the
Study
1.6 Research
Hypothesis
1.7 Research
Methodology
CHAPTER II
Literature Review
CHAPTER III
3.1 Industry Profile
3.2 Company Profile
3.3 Department Profile
3.4 Product Profile
CHAPTER IV
Data Analysis & Interpretation
CHAPTER – V
5.1 Summary
5.2 Findings
5.3 Suggestions
5.4 Limitations of the Study
5.5 Conclusion
5.6 Scope for future Research
B IB LIO GR APHY
APPENDIX
