Scribd
Upload
34 views2 pages

Syllabus For Mid Term Exam (Marketing) 1. Consumer Behavior: Book For Reference:Schiffman

The mid term exam syllabus covers 6 topics: 1) Consumer Behavior focusing on introduction, research, perception, learning, and motivation. 2) Strategic Management including formulation and situation analysis. 3) International Marketing covering importance, environment, export procedures, and terms. 4) Retail Management based on lectures and slides. 5) Marketing Finance & B2B with provided questions and notes. 6) International Business with notes to be sent by Friday. Students should download attached slides and notes to prepare.

Uploaded by

girish_gupta509575
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
34 views2 pages

Syllabus For Mid Term Exam (Marketing) 1. Consumer Behavior: Book For Reference:Schiffman

The mid term exam syllabus covers 6 topics: 1) Consumer Behavior focusing on introduction, research, perception, learning, and motivation. 2) Strategic Management including formulation and situation analysis. 3) International Marketing covering importance, environment, export procedures, and terms. 4) Retail Management based on lectures and slides. 5) Marketing Finance & B2B with provided questions and notes. 6) International Business with notes to be sent by Friday. Students should download attached slides and notes to prepare.

Uploaded by

girish_gupta509575
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Syllabus for Mid Term Exam (Marketing) 1.

Consumer Behavior
Chap.1:Introduction Of consumer behavior Chapt 2:Consumer research Chapt 3 :Perception Chapt 4 :Conumer Learning Chapt 5 :Motivation Book For Reference :Schiffman

2. Strategic Management
Introduction of strategic management Formulation of Strategy Situation Analysis Book For Rerence: Subharao(PPTs attached ) 3. International Marketing Introduction of international marketing, why it is important International Environment Export procedure, documentation International product life cycle Terms:GATT,WTO,UNCTAD,EFTA,BRICS,ASIAN,OPEC,SARAAC,,MEFTA,UNESCO,UN CEF,NAFTA,EUROPEAN UNION Book For Refernce : himaliya publication fransis charu nilam

4. Retail Management All Covered in lecture (Refer ppts which attached to it)

5. Marketing Finance & B2B Sir has given questions and circulated notes on common id.

6. International Business We ll send notes till Friday. Other Subjects Syllabus we will let you know by Friday Download PPTs Attached to it, & refer for your studies

You might also like