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The Art of The Lead

1) The document provides tips for writing effective leads or introductions to news articles. 2) One tip is to expect the unexpected by introducing an unusual or surprising fact to grab readers' attention, like a woman being fine with her husband's 144-year-old, 12,000 pound mistress. 3) Another suggests leaving readers guessing by providing just enough information to pique curiosity without giving everything away, like a young man who has built more cars than most people own.

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Brian Duggan
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© Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online on Scribd
255 views

The Art of The Lead

1) The document provides tips for writing effective leads or introductions to news articles. 2) One tip is to expect the unexpected by introducing an unusual or surprising fact to grab readers' attention, like a woman being fine with her husband's 144-year-old, 12,000 pound mistress. 3) Another suggests leaving readers guessing by providing just enough information to pique curiosity without giving everything away, like a young man who has built more cars than most people own.

Uploaded by

Brian Duggan
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Art of the Lead

Expect the unexpected


Karen Hopple is fine with the fact that her husband, Ken, has a mistress. After all, he can't get into much trouble with a 144-year-old that weighs 12,000 pounds.

Leave em guessing
Avery Bell has more hearses than a funeral home. At 22, he's built more cars than most people own in their lifetime.

Set up a good quote


Calling Tony Marini, the executive director of Hot August Nights, "high energy" might be an understatement. "When I have lunch with Tony, that's an aerobic activity," longtime friend Scott Schellin said with a laugh. "He wears me out just having lunch with him."

Set the scene


U.S. Army Sgt. Tim Hall wasn't sure if he should smile or cry on Friday as he watched a brigade of volunteers raise the first wall on his new home in Hawthorne. So, he did a little of both. "It's a little bit emotional," said Hall, who lost both legs in a mortar attack in Afghanistan in 2010.

Brevity can work


Roy Powers' values were simple, his talents immense. He loved his family and he loved Nevada. He spent the majority of his 89 years cherishing and honoring them both.

Add a little curiosity


When Gilly Quinn made the decision to run for student body president at Galena High School earlier this year, she was unaware that she was carrying on a family tradition that began more than 60 years earlier.

Brevity, part deux


Brianna Campbell is crazy about chickens.

Add a chuckle
Doctors replaced a valve in Reno Mayor Bob Cashell's heart 14 days ago. They left his funny bone fully intact.

Quirky can be good


Getting three former Nevada governors to sit down to reminisce is a pretty good story. When one of them has been dead for 105 years, well, that's a bit of a blockbuster.

Dont get in the way of a good quote

Getting good quotes


Do your homework Phrase your questions to ensure an answer. Keep your notebook handy. Ask for a phone number or a business card.

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