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Marketing Intangible Products and Products Intangibles

Marketing intangible products involves selling non-physical goods like ideas, experiences, or knowledge rather than tangible physical goods. Intangible products cannot be owned after purchase and their quality may vary, as they are services provided during production rather than goods produced and then sold. Services are also perishable and non-transferable as the selling and production occur simultaneously rather than one after the other.

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225 views1 page

Marketing Intangible Products and Products Intangibles

Marketing intangible products involves selling non-physical goods like ideas, experiences, or knowledge rather than tangible physical goods. Intangible products cannot be owned after purchase and their quality may vary, as they are services provided during production rather than goods produced and then sold. Services are also perishable and non-transferable as the selling and production occur simultaneously rather than one after the other.

Uploaded by

amritranjan123_34249
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Marketing Intangible Products and Products Intangibles

GOODS Tangible Intangible SERVICES

Transferable of ownership
Constant quality Can be perishable , non-perishable Selling after production

No ownership in services
Variation in quality Perishable Selling production goes simultaneously

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