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Research Methodology For Management Unit I

This document outlines the key components of research methodology for management studies. It discusses the meaning and objectives of research, the research process including problem formulation, literature review, hypothesis development, and research design. It also covers measurement design and sampling, methods of data collection both primary and secondary, data preparation and preliminary analysis. Statistical techniques for hypothesis testing including parametric and non-parametric tests are introduced. The document concludes by discussing research proposals, ethical considerations in research, and how to write research reports.

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43 views

Research Methodology For Management Unit I

This document outlines the key components of research methodology for management studies. It discusses the meaning and objectives of research, the research process including problem formulation, literature review, hypothesis development, and research design. It also covers measurement design and sampling, methods of data collection both primary and secondary, data preparation and preliminary analysis. Statistical techniques for hypothesis testing including parametric and non-parametric tests are introduced. The document concludes by discussing research proposals, ethical considerations in research, and how to write research reports.

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jpkjayaprakash
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© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
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RESEARCH METHODOLOGY FOR MANAGEMENT Unit I Introduction: Research: Meaning Objectives Characteristics Research in social science.

ce. Research process: Steps Research Design: Types of Research Design Problem formulation Review of Literature Development of Framework - Hypothesis Objectives- Types of research. Unit II Measurement design and Sampling Design : Instrument development - Measurement Characteristics of sound measurement: Reliability and validity Data types: Nominal, ordinal, interval and ratio scales Scaling techniques. Sampling Nature Process of sampling Sampling Techniques: Probability and non-probability sampling determination of sample size. Unit III Data collection, data preparation and preliminary data analysis: Sources of data collection: Primary and secondary sources Merits and limitations. Methods of collecting primary data Personal, Telephone, Mail surveys, observation, Projective Techniques Types of observation Secondary data sources- Collecting data online .Data preparation and preliminary analysis Editing Field editing, central editing Coding Tabulation Cross Tabulation. Unit IV Hypothesis testing -Selection of techniques: Differences between Parametric and Nonparametric tests Selection of techniques: Test of significant differences (parametric and non-parametric) Rules for choosing a test- Assumptions underlying each test. Introduction to Univariate, Bivariate and multivariate analysis Unit V Research Proposal - Ethical considerations in research and Report Writing: Research proposal: Purpose content and requirements-Ethical considerations in Research Report Writing: Contents of report Types of reports Characteristics of a good report - Presentation of results, construction of charts and Tables- Formats of reporting Bibliography. Text Books: 1. Krishnaswamy, K.N., Sivakumar, A.I., and Mathirajan, M.(2009). Management Research Methodology. Pearson Education: India 2. Marczyk,G., DeMatteo,D., and Festinger, D. (2005). Essentials of Research Design and Methodology. John Wiley & Sons, Inc:US Reference Books: 1. Cooper, D., and Schindler, P. (2006). Business Research Methods. (9th edn.), Tata McGraw Hill: India 2. Zikmund, W.G. (2009). Business Research Methods. (7th edn.), Cengage Learning:India. 3. Bryman A and Bell E. (2010). Business Research Methods,( 2nd Edn),Oxford University Press: India

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