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Concepts of International Marketing

The document outlines different types of marketing that relate to domestic, foreign, and international markets. International marketing focuses on analyzing company performance in foreign markets and how marketing efforts influence results. Comparative marketing studies similarities and differences between marketing systems in multiple countries. Global marketing considers the entire world as the target market and determines how marketing plans can be extended worldwide or need adaptation.

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Biju Lal Mickey
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1K views

Concepts of International Marketing

The document outlines different types of marketing that relate to domestic, foreign, and international markets. International marketing focuses on analyzing company performance in foreign markets and how marketing efforts influence results. Comparative marketing studies similarities and differences between marketing systems in multiple countries. Global marketing considers the entire world as the target market and determines how marketing plans can be extended worldwide or need adaptation.

Uploaded by

Biju Lal Mickey
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CONCEPTS OF INTERNATIONAL MARKETING

Domestic Marketing: Domestic Marketing is concerned with marketing practices within the marketers home country. II. Foreign Marketing: It refers to domestic marketing within the foreign country. III. Comparative Marketing: when two or more marketing systems are studied, the subject of study is known as comparative marketing. In such a study, both similarities and dis-similarities are identified. It involves an analytical comparison of marketing methods practiced in different countries. IV. International Marketing: It is concerned with the micro aspects of a market and takes the company as a unit of analysis. The purpose is to find out as to why and how a product succeeds or fails in a foreign country and how marketing efforts influence the results of international marketing. V. International Trade: International Trade is concerned with flow of goods and services between the countries. The purpose is to study how monetary and commercial conditions influence balance of payments and resource transfer of countries involved. It provides a macro view of the market, national and international. VI. Global Marketing: Global Marketing consider the world as a whole as the theatre of operation. The purpose of global marketing is to learn to recognize the

extent to which marketing plans and programmes can be extended world wide and the extent to which they must be adopted.

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