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Mosquito Repellent

Mosquito repellent is used most in urban and metro areas to prevent mosquito bites. Karamchand Appliances Private Limited (KAPL) is the market leader in liquid vaporizers with 69% market share in 1999, but was acquired by SC Johnson in 1998 who fully acquired KAPL by 2005. GoodKnight has overtaken AllOut as the second leading brand of mosquito repellent since July 2011.

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Bindi Dharod
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1K views13 pages

Mosquito Repellent

Mosquito repellent is used most in urban and metro areas to prevent mosquito bites. Karamchand Appliances Private Limited (KAPL) is the market leader in liquid vaporizers with 69% market share in 1999, but was acquired by SC Johnson in 1998 who fully acquired KAPL by 2005. GoodKnight has overtaken AllOut as the second leading brand of mosquito repellent since July 2011.

Uploaded by

Bindi Dharod
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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MOSQUITO REPELLENT : ALL OUT CASE-STUDY

WHAT IS MOSQUITO REPELLENT?

MOSQUITO REPELLENT USED IN DIFFERENT AREAS

Urban Areas 16.4%

Metros 22.6%

Rural Areas 6.9%

DIFFERENT TECHNOLOGY AND THEIR MARKET SHARE

Karamchand Appliances Private Limited (KAPL) Generic name for Liquid Vaporizers Market leader in the segment with a 69 percent market share in 1999

In 1998, SC Johnson acquired controlling stake in KAPL SC Johnson fully acquires KAPL in 2005 It has had a clear lead over GoodKnight ever since its launch Repositioned from the highly successful frog eating mosquito to a mother ensuring protection from mosquitoes. GoodKnight has overtaken AllOut (July 2011)

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