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Mainstream Media Behavior Analysis On Twitter: A Case Study On UK General Election)

Mainstream media had less influence over public opinion during the 2010 UK general election on Twitter compared to other types of users. Journalists, in particular, had the highest retweet rates and fastest average retweet times. Their tweets also reflected real-world political landscapes and helped spread information from mainstream media more broadly online, though individual journalists were generally more effective at disseminating information through retweets with longer-lasting impact.

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Rizwan Yousaf
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33 views

Mainstream Media Behavior Analysis On Twitter: A Case Study On UK General Election)

Mainstream media had less influence over public opinion during the 2010 UK general election on Twitter compared to other types of users. Journalists, in particular, had the highest retweet rates and fastest average retweet times. Their tweets also reflected real-world political landscapes and helped spread information from mainstream media more broadly online, though individual journalists were generally more effective at disseminating information through retweets with longer-lasting impact.

Uploaded by

Rizwan Yousaf
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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5.

CONCLUSION
In this paper, we have studied media behavior on Twitter during the UKs General Election in 2010. Our findings show that while most information flows are originated from media, they seem to lose their dominant position in shaping public opinion during the UKs general election. The Journalist category appears to have the strongest influence as it has the highest retweet rate and gets the highest average retweet times per tweet. Its bias also reflects the actual political landscape in real world. The analysis result also reveals that journalists play an important role in enlarging the audience of mainstream media and extending media influence in social

Mainstream Media Behavior Analysis on Twitter: A Case Study on UK General Election)


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Lastly, we compare the mainstream media with other types of users in terms of social influence. Our analysis shows that mainstream media is still good at seeding prominent information cascades. However, individual journalists appear to be more effective information disseminator since tweets published by them are more likely to be retweeted and their tweets also spread faster and have longer life span compared to tweets from mainstream media.

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