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Mainstream Media Behavior Analysis On Twitter: A Case Study On UK General Election)

The document analyzes media behavior on Twitter during the 2010 UK general election. It found that while most information flows originated from media, they seemed to lose influence over public opinion. Journalists had the strongest influence with the highest retweet rates and average retweet times. Journalists also helped extend the reach of mainstream media online.

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Rizwan Yousaf
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30 views

Mainstream Media Behavior Analysis On Twitter: A Case Study On UK General Election)

The document analyzes media behavior on Twitter during the 2010 UK general election. It found that while most information flows originated from media, they seemed to lose influence over public opinion. Journalists had the strongest influence with the highest retweet rates and average retweet times. Journalists also helped extend the reach of mainstream media online.

Uploaded by

Rizwan Yousaf
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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5.

CONCLUSION
In this paper, we have studied media behavior on Twitter during the UKs General Election in 2010. Our findings show that while most information flows are originated from media, they seem to lose their dominant position in shaping public opinion during the UKs general election. The Journalist category appears to have the strongest influence as it has the highest retweet rate and gets the highest average retweet times per tweet. Its bias also reflects the actual political landscape in real world. The analysis result also reveals that journalists play an important role in enlarging the audience of mainstream media and extending media influence in social

Mainstream Media Behavior Analysis on Twitter: A Case Study on UK General Election)


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Lastly, we compare the mainstream media with other types of users in terms of social influence. Our analysis shows that mainstream media is still good at seeding prominent information cascades. However, individual journalists appear to be more effective information disseminator since tweets published by them are more likely to be retweeted and their tweets also spread faster and have longer life span compared to tweets from mainstream media.

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