Task 1 1.1 Do a research on the different options/techniques available to create advertisement, possible constraints, suitable Medias to use them.

Adobe Premiere Pro

Adobe Premiere Pro is a timeline-based video editing software application. It is part of the Adobe Creative Suite, a suite of graphic design, video editing and web development programs.

Adobe Photoshop Adobe Photoshop is the premier photo editing software tool available. Upon loading Photoshop, a sidebar with a variety of tools with multiple image-editing functions appears to the left of the screen. These tools typically fall under the categories of drawing; painting; measuring and navigation; selection; typing; and retouching.

1. Adobe flash Adobe Flash (formerly called "Macromedia Flash") is a multimedia and software platform used of vector for authoring Internet

graphics,animation, games and Rich

Applications (RIAs) which can be viewed, played and executed in Adobe Flash Player.

How to make an Impressive TV Advertisement

Have you ever been fascinated with an advertisement on the television? Try to think what is it that you liked the most, the style, the presentation, the tag line or the idea behind the ad. If you notice carefully you will understand that it is not big budget that makes an ad successful. But it is the innovative and creative idea that makes an advertisement appealing to the audience.

Producing a television ad is not challenging but producing a good ad is off course difficult. These days you can have easy access to TV ad production tools. Making TV ads has become easier with minimum knowledge of the media and the production process. If you want to convince the target audience you have to be creative. Here are a few tips that can help you to make a successful ad.

Recognize Your Target Audience

First determine your target audience. Television caters to a wide audience. But you should be much focused on who your target audience are. When you have a clear idea about them you can easily choose the message, the style and the theme that will influence them. There are many websites that offer market data. If you go by this data your task becomes easier.

Set Your Objective

Once you determine your target audience the next step is to establish your marketing objective.Until and unless it is clear to you it is impossible to produce a successful ad.Decide what you want to focus on the quality of the product,its price,a free service or any other thing

related to your business.You should understand what you want to achieve with the help of the ad.

Set Your Budget

once the goal is set you need to determine your budget. You don't need to set a big budget if you can't afford that. It is not big budget but creativity that is the secret behind the best ads. If you don't want to cut on production cost you can also apply it on placement. Instead of going for a national channel you can go for local cables if they reach your target audience.

Write the Message Once you recognize your target audience and your goal its time for you to write the message that you want your target audience to see or hear. Dont use heavy words. Make it simple because your audience should get the message clearly. Not only the tag line but the visual representation of your message also needs a second thought. If you are not expert in this hire an ad agency.

Other Considerations

When your script is ready you need to plan the shoot.You should consider the style,pacing,mood,tone and music of the ad and they should be apt for the product or service you are trying to sell. Determine whether the ad should be dramatic,humorous,factual or animated. The more you are focused, the better the ad is going to be.

There are many popular TV commercials watched by thousands of people. If you can buy an ad schedule between these commercial you are sure to reach your target audience. Choose the best commercials and this will increase the visibility of your ad.

Media planning
There are definite inherent strengths and weaknesses associated with each medium so many advertisers rely heavily on the research findings provided by the medium, by their own experience, and by subjective appraisal when deciding which media to use. Advertising media selection is the process of choosing the most cost-effective media for advertising to achieve the required coverage and number of exposures in a target audience. 7 STEPS FOR DECIDING WHERE TO ADVERTISE The media planner/buyers decision process, then, would go something like this:

Identify the Problem/Opportunity: Need to raise awareness for a new business, or promote a sale.

List Decision Criteria: For advertising, among the decision criteria would be reach and frequency , CPM, CPP, GRP, total impressions, ad placement, content relevancy to the target audience, and of course, overall cost.

Prioritize Decision Criteria: What matters more, CPM or ad placement? To help compare and evaluate qualitative and quantitative decision criteria together, assign a numeric weight to each criterion and create a decision matrix to help evaluate the information collected in the RFP and advertising rate request process.

Consider the Alternatives: Have all available media channels and relevant media partners been evaluated for the campaign? What local online advertising placements would complement the offline campaign? Are there any cost-effective, niche local advertising opportunities to consider in the media mix?

Evaluate: Compared against the weighted decision criteria, which advertising opportunities best meet campaign goals, within budget? How would the campaign budget best be allocated across media channels?

Make Decisions: Based on the evaluation, choose the best-performing options to build the media mix for the advertising campaign.

Execute, evaluate, optimize, evaluate.

Examples for an advertisements Medias & methods

2. TV advertisements

Website ads

1.2 The Chocolate Questionnaire

a) Name: c) Age: d) Sex:

b) Occupation:

Do you eat chocolates? a) Yes b) No

Which brand do you prefer? Cadbury Nestle Others

What is your favorite type of chocolate? Milk Dark White

Rank your top 3 favorite ingredients (1 being the most favorite, 3 being the least favorite). ____________________________ ____________________________ ____________________________

Rank your top 3 favorite chocolate bars. ____________________________ ____________________________ ____________________________

How often do you purchase chocolate bars? ____Daily ____Once per week ____2 3 times per week ____Once per month ____1 3 times per month ____Never

Where do you buy chocolate bars? ____Convenience Store/gas station ____School ____Supermarket ____Drug Store ____Friends ____Other (Please Specify __________)

How much are you willing to spend for a normal size chocolate bar? ________

Why do you eat chocolate? ____tastes good ____ Im hungry ____ Im bored ____ comforts me ____ I need the calories ____ Other (Please Specify __________)

Which of these factors affect your purchase? Advertisement Suggestion from friends and relatives Attractive Display Doctors Advice Brand Ambassadors Ingredients

Which media of advertisement influence your purchase? Newspaper Television Brochures Display Hoarding

What is it that attracts you to trying a new chocolate bar?

Price Packaging Recommendation from friends or family Picture of the product on an advert Other ( Free samples

If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand?

If you dont like to change to the new brand, then what are the reasons for continuing to purchase the old brand?