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Title: To Devise A Strategy To Enhance The Sales of Royal Enfield Bikes

The document outlines a research study to devise a strategy to enhance sales of Royal Enfield bikes. The objectives are to understand factors affecting customer choice of Bullet bikes, barriers to purchase, and customer perceptions of the Royal Enfield brand versus competitors. Basic information provided includes Royal Enfield's financial growth figures and market share, as well as details on production capacity and competitors.

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Benson Almeida
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330 views6 pages

Title: To Devise A Strategy To Enhance The Sales of Royal Enfield Bikes

The document outlines a research study to devise a strategy to enhance sales of Royal Enfield bikes. The objectives are to understand factors affecting customer choice of Bullet bikes, barriers to purchase, and customer perceptions of the Royal Enfield brand versus competitors. Basic information provided includes Royal Enfield's financial growth figures and market share, as well as details on production capacity and competitors.

Uploaded by

Benson Almeida
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Title: To devise a strategy to enhance the sales of Royal Enfield Bikes

Research Objectives
The Research is aimed at the study of attitudes of Bullet Riders The objective of the study is to understand why are the sales or market share relatively low

Objectives
To ascertain the factors that affect the choice of a Bullet as a motorcycle
To find the barriers to purchasing a Bullet for a prospective customer To derive the perception of Bullet as a motorcycle amongst respondents vis--vis other brands To propose an effective Marketing & Sales Communication plan for brand Royal Enfield

Basic Information
Eicher Motors reported a 51 % growth in its consolidated net profit at Rs. 110 cr R E gained market share due to capacity expansion. Sales: 1682 Cr over 1383 Cr Q1 FY 2011-12 Profit: 109 Cr over 73 Cr Q1 FY 2011-2012 Operates in 40 countries, 3000+ employees, 300 Vendors

Basic Information
First in its segment 350 - 500cc Class Overall Market Share - 0.57% in Two Wheeler Premium Segment growing at 71% New Plant launch , expected 150,000 units

Competitors

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