Strategic Control
Strategic Control
ARE:
monitor a broad range of events inside and outside the company that are likely to threaten the course of the firms industry.
SPECIAL ALERT CONTROL: need to thoroughly and
often rapidly, reconsider the firms basic strategy based on a sudden and unexpected growth.
1. 2. 3.
Performance data vs. specifications Percentage of product returns Number of customer complaints
Attitude survey
Absenteeism vs. plan
For competition: number of new products introduced & number of firms competing directly .