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Role of Involvement

There are different types of buying behavior including high involvement where there are significant differences between brands and the decision requires more research, and low involvement where there are few differences and less research is required. There is also habitual buying behavior where purchases are made out of habit without much thought. Dissonance-reducing behavior occurs when a purchase decision causes anxiety or doubt that the buyer then seeks to reduce.

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23 views

Role of Involvement

There are different types of buying behavior including high involvement where there are significant differences between brands and the decision requires more research, and low involvement where there are few differences and less research is required. There is also habitual buying behavior where purchases are made out of habit without much thought. Dissonance-reducing behavior occurs when a purchase decision causes anxiety or doubt that the buyer then seeks to reduce.

Uploaded by

Vikas
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Buying behavior and decision types

Types of Buying Behavior

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Types of Buying Decisions

High Involvement Significant differences between brands Complex Buying Behavior DissonanceReducing Buying Behavior

Low Involvement VarietySeeking Behavior

Few differences between brands

Habitual Buying Behavior

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