Lecture 7-News Values
Lecture 7-News Values
Since News Values is such a broad topic it is difficult to decide on one definition and there are many different interpretations available.
There are four different types of News Value: Impact- Anything that makes the reader say Wow Audience ID-Anything that affects your target audience Pragmatics-ethics-facticity-practice-current affairs Source Influence-Journalism needs PR for better or worse
Reviewed Galtung and Ruge theory and came up with: The Power Elite Powerful individuals organizations or institutions Celebrity- Famous Entertainment-drama, sex etc. Surprise- surprise of contrast stories Bad News-negative overtones, conflict or tragedy
This is another theory by Murray Masterson (1995) which highlights: Significance- Impact Proximity-location Conflict- war etc. Human Interest Novelty Wow factor Prominence-High Profile
This table highlights the value of certain factors in a piece of writing to make it more appealing to the audience/readers.
These include: Pre-Influence Tabloiesion- media falsehoods and distortion (Davis) Pre-Influence Tabloiesion Hyper commercialisation Everyday use of press releases without rewriting, checking or analysis (McKinnon 2008) Hyper commercialisation News cartel controlling most of what you see and read (Rowse)
Audiences today may be spoilt for choice in news stations and television and radio shows so they may either flick from several for different points of view or due to the rise of the 3.0 Semantic Web, view it from their laptop or get headline updates via their phones. So I dont think the media has moved on their just using and viewing the same news in different ways.