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MCS: Balanced Score Card: J.K.Oke

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Zeeshan Sayed
The document discusses the balanced scorecard framework. It describes the balanced scorecard as a performance measurement and strategy deployment methodology developed by Norton and Kaplan in 1992. The balanced scorecard fosters a balance between strategic measures to encourage goal congruence and employee actions that benefit the organization. It helps focus the organization, improve communication, set objectives, and provide feedback on strategies. The document outlines the four perspectives of the balanced scorecard - financial, customer, internal business processes, and innovation/learning and growth. It provides examples of measures that could be used for each perspective.

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0% found this document useful (0 votes)
101 views27 pages

MCS: Balanced Score Card: J.K.Oke

Uploaded by

Zeeshan Sayed
The document discusses the balanced scorecard framework. It describes the balanced scorecard as a performance measurement and strategy deployment methodology developed by Norton and Kaplan in 1992. The balanced scorecard fosters a balance between strategic measures to encourage goal congruence and employee actions that benefit the organization. It helps focus the organization, improve communication, set objectives, and provide feedback on strategies. The document outlines the four perspectives of the balanced scorecard - financial, customer, internal business processes, and innovation/learning and growth. It provides examples of measures that could be used for each perspective.

Copyright:

Attribution Non-Commercial (BY-NC)

Available Formats

Download as PPT, PDF, TXT or read online on Scribd
Download as ppt, pdf, or txt
Download as ppt, pdf, or txt
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MCS: BALANCED SCORE CARD

J.K.OKE

BALANCE SCORECARD
THE BALANCE SCORECARD IS A PERFORMANCE MEASUREMENT & STRATEGY DEPLOYMENT METHODOLOGY DEVELOPED BY DAVID NORTON & ROBERT KAPLAN IN 1992. THE BSC WAS DESCRIBED BY THE HARVARD BUSINESS REVIEW AS ONE OF THE SEMINAL IDEAS OF THE PAST 75 YEARS.

BALANCE SCORECARD
GLOBALLY THE BSC WAS DEVELOPED TO ADDRESS A RESEARCH FINDING THAT NINE OUT OF TEN COMPANIES WHICH COULD FORMULATE BUSINESS STRATEGIES WERE UNABLE TO IMPLEMENT IT.

BALANCE SCORECARD
IT FOSTERS A BALANCE BETWEEN OTHERWISE DISPARATE STRATEGIC MEASURES IN AN EFFORT TO ACHIEVE GOAL CONGRUENCE, THUS ENCOURAGING EMPLOYEES TO ACT IN THE BEST INTEREST OF THE ORGANISATION .

BALANCE SCORECARD
WHILE AUGMENTING THE GOAL-CONGRUENCE FUNCTION, THE BSC ALSO HELPS AS A TOOL FOR FOCUSSING THE ORGN., IMPROVING COMMUNACATION , SETTING THE ORGANISATIONAL OBJECTIVES, & PROVIDING FEEDBACK ON THE STRATEGIES AS EVERY MEASURE ON THE BSC ADDRESSES AN ASPECT OF AN ORGANISATIONS STRATEGY.

BALANCE SCORECARD
BUT THERE ARE LOT OF MISCONCEPTIONS ABOUT THE BSC. IT MUST BE REMEMBERED THAT IT IS NOT A MAGIC WAND GIVING MIRACULOUS RESULTS. IT MUST ALSO BE REMEMBERED THAT
IT IS NOT A SUBSTITUTE FOR A WELL DEFINED OR A FORMAL BUSINESS PLANNING PROCESS IT IS NOT JUST A MANAGEMENT CONTROL DEVICE

HOW DOES THE BSC HELP?


IT FILTERS INITIATIVES IT MAKES STRATEGY EVERYBODYS JOB IT PROVIDES A FRAMEWORK TO DESCRIBE THE ORGANISATIONS STRATEGY IT HELPS PEOPLE SIMULTANEOUSLY LEAD & MANAGE
IT STRESSES COMPETITIVE ADVANTAGE

HOW DOES THE BSC HELP?


IT HELPS EXECUTIVES COMMUNICATE A SENSE OF VISION & MISSION & GETS THEIR PEOPLE ALIGNED TO THE MISSION IT FACILITATES ORGANISATIONAL LEARNING IT ALLOWS CORRECTIVE ACTION WELL IN TIME
IT OFFERS A MORE INTER-LINKED SYSTEM OF PERFORMANCE APPRAISAL

BSC : PRE-REQUISITES
THE PRE-REQUISITES FOR A SUCCESSFUL BSC ARE AS FOLLOWS: CEO COMMITMENT SELECTING AN EFFECTIVE SCORE-BOARD CO-ORDINATOR IMPLEMENTATION IN
A PHASED MANNER COMMITMENT TO SIMPLICITY, NOT PERFECTION

HOW DOES THE BSC WORK ?


IT WORKS BY ENDEAVOURING TO CREATE A BLEND OF STRATEGIC MEASURES: OUTCOME & DRIVER MEASURES FINANCIAL & NON-FINANCIAL MEASURES INTERNAL/EXTERNALMEASURES

OUTCOME MEASURES
OUTCOME MEASURES ARE INDICATIVE OF RESULT OF STRATEGY LIKE INCREASED

REVENUE / QUALITY TYPICALLY LAGGING INDICATORS TELL WHAT HAS HAPPENED

DRIVER MEASURES
DRIVER MEASURES ARE TYPICALLY LEADING INDICATORS SHOW PROGRESS IN KEY AREAS (CYCLE TIME) FOCUS MANAGEMENT ATTENTION ON KEY ASPECTS AFFECT BEHAVIOUR IN THE ORGANISATION

ILLUSTRATIVE FINANCIAL MEASURES:


FINANCIAL PERFORMANCE (PROFIT & LOSS,BALANCE SHEET) CAPITAL EXPENDITURE PROJECTS PROGRESS PROFITABILITY OVERHEAD RECOVERY( PLANTWISE / DIVISION-WISE) COST OVER/UNDER RUNS VARIANCE ANALYSIS

NON-FINANCIAL MEASURES:
MARKET SHARE ORDERS BOOKED ORDERS BACK-LOG INNOVATIONS NEW PRODUCTS MATERIALS MANAGEMENT

NON-FINANCIAL MEASURES:
LOGISTICS MAJOR PURCHASE ORDERS PLACED / OUTSTANDING MANUFACTURING PLANT UTILISATION REJECTION / REWORK / DEFECTIVES MACHINE UTILISATION (UP-TIME/DOWN-TIME/IDLE

INTERNAL / EXTERNAL MEASURES:


INTERNAL MEASURES: MANUFACTURING YIELDS EXTERNAL MEASURES: CUSTOMER SATISFACTION

BSC : FOUR LAYERED PERSPECTIVE


THE BALANCED SCORE-CARD ALSO OFFERS A FOUR LAYERED PERSPECTIVE OF THE STATE OF STRATEGY IMPLEMENTATION AS IT CASCADES DOWN. THE FIRST LAYER IS THE FINANCIAL LAYER THE SECOND LAYER IS THE
THE THIRD LAYER IS THE

CUSTOMER PERSPECTIVE LAYER

THE FOURTH LAYER IS ABOUT

INTERNAL BUSINESS PROCESSES LAYER LEARNING & GROWTH LAYER

FINANCIAL LAYER

INTERNAL BUSINESS PERSPECTIVE LAYER

CUSTOMER PERSPECTIVE LAYER

LEARNING & GROWTH LAYER

FINANCIAL PERSPECTIVE LAYER


FINAN -CIAL LAYER
RETURN ON

CAPITAL EMPLOYED CASH FLOW PROJECT PROFITABILITY PROFIT FORECAST FEASIBILITY SALES BACKLOG

THE FINANCIAL PERSPECTIVE


THE ILLUSTRATIVE AREAS COVERED UNDER THE FINANCIAL PERSPECTIVE ARE:
RETURN ON CAPITAL EMPLOYED CASH FLOW PROJECT PROFITABILITY PROFIT FORECAST FEASIBILITY SALES BACKLOG

CUSTOMER PERSPECTIVE LAYER


CUSTOMER
PERSPECTIVE

LAYER

PRICING INDEX TIER II CUSTOMERS CUSTOMER RANKING SURVEY CUSTOMER SATISFACTION SURVEY MARKET SHARE

THE CUSTOMER PERSPECTIVE


THE ILLUSTRATIVE AREAS COVERED UNDER THE CUSTOMER PERSPECTIVE ARE:
PRICING INDEX TIER II CUSTOMERS CUSTOMER RANKING SURVEY CUSTOMER SATISFACTION SURVEY MARKET SHARE

INTERNAL BUSINESS PERSPECTIVE LAYER


HOURS WITH CUSTOMERS TENDER SUCCESS RATE REWORK SAFETY INCIDENT INDEX PROJECT PERFORMANCE INDEX PROJECT CLOSEOUT INDEX

INTERNAL BUSINESS
PERSPECTIVE

LAYER

THE INTERNAL BUSINESS PERSPECTIVE


THE ILLUSTRATIVE AREAS COVERED UNDER THE INTERNAL BUSINESS PERSPECTIVE ARE:
HOURS WITH CUSTOMERS TENDER SUCCESS RATE REWORK SAFETY INCIDENT INDEX PROJECT PERFORMANCE INDEX PROJECT CLOSE-OUT INDEX

INNOVATION, LEARNING & GROWTH PERSPECTIVE LAYER


PERCENTAGE REVENUE FROM NEW SERVICES RATE OF IMPROVEMENT INDEX STAFF ATTITUDE SURVEY PERCENTAGE OF EMPLOYEE SUGGESTION REVENUE PER EMPLOYEE

LEARNING

& GROWTH PERSPECTIVE

INNOVATION , LEARNING & GROWTH PERSPECTIVE


THE ILLUSTRATIVE AREAS COVERED UNDER INNOVATION , LEARNING & GROWTH PERSPECTIVE PERCENTAGE REVENUE FROM NEW SERVICES RATE OF IMPROVEMENT INDEX STAFF ATTITUDE SURVEY PERCENTAGE OF EMPLOYEE SUGGESTION REVENUE PER EMPLOYEE

THE FOURTH LAYER IS ABOUT


WHAT ARE THE ORGANISATIONAL COMPETENCIES ? WHAT ARE THE SKILLS & SYSTEMS THAT THE ORGANISATION MUST CREATE TO HAVE A MOTIVATED WORK-FORCE THAT WILL ULTIMATELY ENABLE ACHIEVEMENT OF THE OVERALL VISION / MISSION / STRATEGIC GOALS

INNOVATION , LEARNING & GROWTH PERSPECTIVE

LEARNING & GROWTH :

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