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By Harish Mahesh Mahesh Patil Megesh Ashok

1. The document discusses the introduction of the iPhone in India, including its product launch, pricing, and competition in the Indian market. 2. It analyzes why the iPhone failed to gain widespread adoption in India, noting issues with pricing, lack of 3G technology, and availability of comparable alternatives at lower prices. 3. Recommendations include targeting higher-income professionals and entrepreneurs, reducing prices to be more sensitive to India's price-conscious market, and improving marketing and availability of services.

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Ashok Kumar
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53 views

By Harish Mahesh Mahesh Patil Megesh Ashok

1. The document discusses the introduction of the iPhone in India, including its product launch, pricing, and competition in the Indian market. 2. It analyzes why the iPhone failed to gain widespread adoption in India, noting issues with pricing, lack of 3G technology, and availability of comparable alternatives at lower prices. 3. Recommendations include targeting higher-income professionals and entrepreneurs, reducing prices to be more sensitive to India's price-conscious market, and improving marketing and availability of services.

Uploaded by

Ashok Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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By Harish Mahesh Mahesh patil Megesh Ashok

1. 2. 3.

4.
5. 6.

7.

Introduction. Product life cycle. STP. Why failed in India. Competition. Market analysis. Suggestion.

Designed by Apple Inc.


CEO : STEVE JOBS

It is an American, MNC
Started on 1976 imac, ipod, iphone, ipad,

Rated No 1 company in innovation.

Made available for the first timeJune 29,2007

Launched on August 22, 2008


Tie-up with Vodafone and Airtel

Price:8 GB Model- RS 31000


16 GB Model- Rs 36000

First mover.
Patents. loyalty. Cultural fashion identity.

Dependence. AT&T,

Less appeal.
Tech complications.

PLC of iphone in India

iphone

Corporate Users. Professionals. Medical Users

Entrepreneurs' .
Status, Life Style.

Pricing Strategy
Unavailability of 3G technology in India.

Common features missing.


Advertisement and positioning.

Apples monopoly.
Availability of better options.

102 million

4-5million smart phones

50000

11ooo

iphone

HTC touch

Nokia N96

LG Parda

price

$499-599

$606

$749

$810

Price sensitive market. 2nd in telecom growing.

3G services availability.
Should Reduce gap1. Quality of iphone.

Life style product. Status

Specifically focused. Business people. Tech people. Skimming price.


Effective marketing With Subscirbers.

It is an aspirational product, not conceived as a mass oriented

www.google.com www.indiabussiness.com www.apple.com

for queries please visit these sites

We did it, iphone has to do now .

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