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Chapter 4-Understanding Users and Their Goals

The document discusses understanding users and their goals. It notes that generational differences can affect a user's goals and that users develop mental models to understand information. Users are motivated to perform tasks by different types of goals, including visceral, behavioral, and reflective goals related to their immediate experiences, specific tasks, and overall life objectives. Understanding a user's perspective and goals is important for designing effective products and services.

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Yeroid Diorey Potestas
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© Attribution Non-Commercial (BY-NC)
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59 views

Chapter 4-Understanding Users and Their Goals

The document discusses understanding users and their goals. It notes that generational differences can affect a user's goals and that users develop mental models to understand information. Users are motivated to perform tasks by different types of goals, including visceral, behavioral, and reflective goals related to their immediate experiences, specific tasks, and overall life objectives. Understanding a user's perspective and goals is important for designing effective products and services.

Uploaded by

Yeroid Diorey Potestas
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding Users and their Goals

Users in general Scenarios

Personas

Web users in particular

Generational differences affect users goal

We want to act right away

We develop SCHEMAS/MENTAL MODELS

We need to know why we Have to know something

We learn best when the outcome is of immediate value

Explanation of someones thought about something

It is what you believe

Goals motivate people to perform tasks

Visceral Jakob Nielsen

Behavioral

Reflective

Experience Goal

End Goal

Life Goal

Alan Cooper

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